New Opportunities Presented as Catapult Expands to the LA Tech Park

Catapult Expands to the LA Tech Park

Expanding into the Louisiana Technology Park, Catapult Creative Media opens up a second location with a new leasing contract this week.

So Why the Second Outpost?Kydos! is an online reputation management service

Co-founders of Catapult Creative Media Inc. David Maples and Virginia Huling, along with their team of creative engineers, have been working hard the last few months to launch their new business division, Kydos!

After 10 years in the digital advertising and marketing industry, Maples noticed that businesses were struggling with capturing the all-important and sought-after user reviews. In response to the challenge, Catapult developed Kydos!, an online reputation management service that will turn the tide for business owners everywhere.

Kydos! and the Big Move

As a new division of Catapult Creative Media Inc., Maples and Huling thought it was best to give Kydos! a space of its own. The new location, which will house the 10 new recruits, will allow employees to focus specifically on the Kydos! service. The LA Tech Park office space that Kydos! is now stationed in can comfortably fit 30 employees, which allows for expansion over time.

The LA Tech Park Supplies its tenants like Kydos with furniture The Online Reputation Management Service You Need in a Convenient Location

In keeping with Catapult’s advertising and online technology focus, Kydos! is a new service that allows business owners to better control their online reputation. While Catapult focuses on helping businesses with building their brand and presence in the online sphere, Kydos! will allow companies to better manage their online reputation with user-friendly software and dedicated agents.

Maples and Huling are both excited to be establishing a base for Kydos! in the LA Tech Park where their new business venture can be launched.

“I’m excited about the scaling flexibility that the LA Tech Park provides. With our projections of Kydos!’s growth, the ability to move into larger spaces without penalty costs or lease breaks is amazing,” says Huling. She also loves the access to different sized conference rooms for meetings and educational purposes.

With all that the LA Tech Park provides and the added bonus of keeping the company local in Baton Rouge, the choice to put Kydos! in the Tech Park was a no-brainer and the best strategic option for Catapult Creative Media Inc.


Meredith Kisow is the lead copywriter at Catapult. She enjoys reading, hiking, and taking way too many pictures of her cat.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

AP Style: Does It Make a Difference?

Using AP Style Makes a Difference in the Way You Write Content

In school, the most common question students would ask was if their papers had to be in MLA or APA style. Each style has its own set of rules for layout, grammar, and formatting, but what we remember the most about these formats is the difference in citing sources.

As we move away from academic writing, we are introduced to different styles. One of the styles we are introduced to is AP Style, and it is different from the writing styles we learned in English class. Rather than emphasizing document layout and citing formats, AP Style puts an emphasis on the substance of the content that might even go against what your previous teachers taught you.pexels-photo-210661

For people who work in the field of mass communication such as public relations, marketing, or journalism, AP Style is essential to good writing. This writing style comes from The Associated Press Stylebook, which is an actual book full of rules and guidelines for media writers to follow.

People may wonder if AP Style is actually an important component to writing well. Having correct grammar and the right tone should be enough to get a writer’s point across to an audience. While that might seem reasonable, AP Style does guide a writer through phrasing and structuring sentences that may actually make a great difference in their writing and their audience’s understanding.

Clear and Concise Method of Professional Writing

AP Style first started in the age of print media. Writing space was limited and mistakes costed the printing companies money. While the monetary benefits of using AP Style are not as prevalent with modern technology, writers continue to use AP style for both print and web-based content. Why? The style adds a professional tone to the content in fairly subtle ways. Look at the difference between the two headlines. Can you tell which headline is written in AP Style?

Headline A: 6 researchers discovered on Tuesday that 35% of kids under the age of 11 watch T.V. after 12 p.m. midnight.

Headline B: Six Researchers Discovered Tuesday that 35 Percent of Children Under 11 Years Old Watch TV Past Midnight.

The smallest details matter in writing. In headline A, the use of “kids” could be taken out of context. Kid is a term for a baby goat. As cute as baby goats are, the headline is more than likely talking about human children.

In total, there are nine differences between the two headlines. The differences may be minor, but it is important to see that using AP Style did alter how the headline was constructed and understood without changing the actual content.

AP Style is formatted to give a person’s writing a professional and fluid structure and tone that prevents confusion among the audience.

Take the Guessing Game Out of Writing

From a professional standpoint, AP Style does make a difference in your writing. The stylebook clarifies every minor detail that you may be unsure about and in how your writing is presented.

Normal Writing: The grey chinchillas from the Mid-West decided to migrate South for the Summer.

Common errors such as spelling, capitalization, and hyphens are all clarified in the stylebook. The small but easily overlooked grammar rules are all defined. There’s no need to wonder if what you are writing is grammatically correct and neither will your audience.

Corrected with AP Style: The gray chinchillas from the Midwest decided to migrate south for the summer.

While the minor errors may go unnoticed to some readers, others might get distracted from the errors or even mistrust the source entirely.

Be Reliable as a Source

Whether you are writing a national news story or a simple opinion editorial for the local newspaper, writing in AP Style can make a difference in how you tell a story.

man-people-space-deskIn any industry, being credible is a way to gain clients’ and consumers’ trust. AP Style has rules that make the writer a more credible source.

For example, the 4-year-old girl said, “sometimes I cross street to play with my friend.”

As tempting as it might be to change the quote to “sometimes I cross the street to play with my friend,” AP does not permit writers to alter quotes. No exceptions. Altering a quote in any way is altering the truth.

There is a writing standard that media writers must follow, and their content shows it. Industries are beginning to turn to AP Style for content writing because of the difference that AP Style can make. A person’s ability to write and format their ideas in a way that can be easily understood by their audience becomes easier when following AP Style.


 

Ashley Boudreaux is a senior at LSU. She is currently studying Mass Communication and French. In her free time, she enjoys visiting petting zoos and climbing trees.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

What the Net Neutrality Repeal Could Mean for Small Businesses

 

The Removal of Net Neutrality Could Affect the Way Small Businesses Are Valued Online

Net neutrality gave web users equal access to the internet. Equal opportunities to speedy web access allowed businesses to compete on an even field.  Small, online businesses were able to reach people from all over the world.

On December 14 2017, the Federal Communications Commission (FCC) voted to repeal the regulations of 2015 for free and equal internet access. Since then, there have been several speculations as to how this will affect the way users access content on the internet. The truth is, there is no absolute answer to how or when to expect to see a change in internet services.

While many large internet service providers (ISPs) have stated that they do not plan to drastically change their services, the end of net neutrality does leave small businesses vulnerable to several possibilities.

Pay-to-Play for Web Speed

Those who can afford faster web speed will have faster web speed. Those who cannot will simply lag behind. Without regulations enforcing equal speed to websites, ISPs could start charging websites for prioritization.bigstock--210893887

Paying for website prioritization is different than paying for ad space because rather than paying for space to attract consumers to your company’s site, you are paying for your webpage to load faster than the competition’s site.

For small businesses who rely on web traffic for business, page load time is crucial for keeping consumers on their site. In a 2015 study, researchers found that 57 percent of web users will abandon a site if the page takes longer than three seconds to load. That is a huge loss in potential sales for a small business.

Struggle for Ranking on Search Engines

The speed and accessibility of your website impacts the quality score of your website. The higher the quality score, the better your site ranks on organic search. Most small businesses will not be able to afford the faster internet access that large corporations can afford. The slower load times will cause a small business’s quality score to drop and rank lower on the search engine results page.

Websites on the fibigstock-Hand-Holding-Mobile-Phone-With-172288184rst page of a Google search generate the highest click rate and web traffic. The farther a website is from the top result, the less traffic it will generate.

Paid marketing can also be affected by the quality score. When you bid to appear for certain search terms in AdWords, your website’s quality score affects how much a business pays for keywords and ad space. The lower the quality score, which is affected by speed, the more you pay per bid. This affects start-up companies looking to get their foot in the door and small businesses trying to compete with corporate giants who can either afford the faster speed or can pay the extra per bid.

Blocked Content

There’s no certainty to what the ISPs will decide to do with the deregulations. Many ISPs including Cox and AT&T have already announced that they do not plan to block content, but have remained unclear about providing fast lanes for particular websites.

An internet service provider could significantly slow down websites it views as a threat to its own content or to the content of the companies the internet provider has a partnership with.

The advantage consumers have over their ISPs is their freedom to choose who they choose as their internet provider. If one ISP begins to block content or slow down particular websites, people will simply just switch to a different provider. The diversity in internet providers could be what protects small businesses from falling through the cracks.

Again, nothing is set in stone. The repeal of net neutrality could change absolutely nothing, or it could greatly affect the innovation of starting companies and the way small businesses compete for web traffic.


Ashley Boudreaux is a senior at LSU. She is currently studying Mass Communication and French. In her free time, she enjoys visiting petting zoos and climbing trees.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

The Importance of Brand Guidelines

The Importance of Brand Guidelines

A Brand Guide Will Keep Your Business Looking its Best

Brand guidelines are an important part of running a business, large or small. A brand guide is a set of rules, typically printed in a book or pamphlet, containing all branding elements associated with your business. These elements can be anything from the color scheme of your logo to the tone of voice your brand uses.

These guidelines should be followed by everyone in your company including writers, designers, human resource workers, and even your sales staff. By incorporating a set of branding guidelines into your company, you can help boost your business’s presence in several different ways from improving brand standards to increasing brand recognition.

Setting a StandardApproved uses of logos in a branding guideline

One of the main benefits a brand guide can offer is a set standard of rules regarding how your brand is used across your entire business. A branding guide offers more than all your approved logos and typefaces in one concise place. These guidelines offer a set outline of when and how to use the branding elements associated with your business.

This outline can dictate anything from when and where to use a logo to when and how to use a tagline. Having a set standard of “rights” and “wrongs” can assist anyone who creates messages for your company. A brand guide puts all your company’s branding elements and the contexts in which the elements are used in one place.

A Learning Tool

Having a set standard of brand guidelines can also make learning those rules and exceptions much easier. If and when you decide to scale your company up or simply take on one additional employee, a branding guide can make all the difference in onboarding a new staff member.

You know your brand inside and out, but a new employee may struggle to learn the ins and outs of your business. With a branding guide, a new employee will have access to all the information he or she needs to know about your company’s look and feel, making the learning process easier.

Being ConsistentA branding guide keeps the company image consistent across all platforms like letters, bags, cups, etc.

With a set guidelines, your business will begin to earn a feeling of consistency. There’s a difference between being consistent internally and externally. While your company may be put together internally, it is important that this consistency is conveyed externally to current and potential customers.

Consider the Taco Bell brand. All of Taco Bell’s promotional material and branding oozes “Taco Bell.” The tone the company uses on all platforms is consistent, the color scheme used on promotional material is consistent, and the design is consistent. All these elements merge together to help form a cohesive and consistent identity that we associate with Taco Bell. With a consistent external appearance, your customers and potential customers will begin to recognize your brand more frequently.

Getting Recognition

Brand recognition is the ease of which a customer can recognize a brand by something as simple as a color scheme, logo, or product. For example, consider Louisiana State University’s football team. In the south, the colors purple and gold have become a hallmark of the team, almost exclusively associated with the football team.

By consistently using a logo, color scheme, or tagline your company can begin to earn more recognition with both current and potential customers. With a proper branding guide that keeps your branding elements consistent, you can take that necessary step in setting your company apart from the competition.

If you’re ready to establish a branding guide for your company and give your company a competitive advantage, Catapult Creative Media can help launch your company into success.


Madison Martin is a senior at Louisiana State University pursing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Why Updating Your Website is Good for Business

Keep Your Website Relevant by Keeping Your Website Updated

In the digital era, having a functional website is essential in having a business. People rely on a company’s site for information and to learn more about the business. What makes a company stand out is how well its website looks and works.

Let’s be honest, there were fashion trends we followed that still haunt us to this day. What may have been trendy at the time may not look so great now. While we may want to hold onto our shoulder-padded jackets and parachute pants, it’s important to show your potential clients that your business is still relevant today with a functional and modern website.

An update to your business website could make the biggest difference in the amount of web traffic you get on your site and the new clients that come through your door.

Keep Your Site Visually AppealingUpdate your website so it looks good with design, colors, and layout

Updating your colors, layout, or even the content of your website can increase the positive response rate from your target audience. Out-of-style websites lose a lot of credibility with potential clients. Dr. B.J. Fogg from Stanford University conducted a study with other researchers about website credibility. Fogg found that 46 percent of consumers assess the credibility of a website by its visual design. That’s a lot of trust to put into a web design.

Even updating the pictures could bring new life to your webpage. Having blurry or pixilated pictures on your site is not only unappealing to users but may also indicate that the content on your site is outdated or inaccurate.

Update Website Content

As your business evolves, your services may change as well. If there are products or services that your company no longer provides, it’s time to update your site. Nothing breaks the trust and drives potential clients away faster than offering a product that is no longer available.

Adding new content to your site on a regular basis is a good way to keep your site current. Posting a blog on a weekly or monthly basis adds new material to your site that is not only relevant but can also bring more traffic to your site. A blog can also entice people to stay on your site longer, which increases the likelihood that they will find a product or service they want and then buy from your company.

If you don’t have the extra time to regularly add content to your blog, Catapult Creative Media provides blogging services for businesses. We write relevant blog content, which is directed toward your business industry, and post each blog right on your website.

Enhance PerformanceUpdating your website with SEO can improve site visitors

Websites are becoming more advanced as technology continues to progress. Our phones and computers update every few months to fix a few bugs and enhance performance. The same should be done to your website.

Have you ever clicked out of a site because it took too long to load? Research shows that the tolerable wait time for website retrieval is two seconds. People are looking for instant results, and if your webpage takes too long to load, you could be losing business. Don’t let the competition steal potential clients because of a slow website. Updating your site and enhancing your website’s speed will surely give people a chance to at least look at what your business has to offer.

Improve Your Search Ranking

When it comes to search engine optimization (SEO), having an updated website can improve your website’s search page ranking. New content shows that your website is still valid and relevant.

Google ranks a website by its content, performance, traffic, and the overall structure. Within the last few years, website ranking has now included how well your website works on mobile devices. Having a nice website is one thing, but in order to really boost your website ranking, having a fast, well-designed website that is user-friendly on every device can really improve your website status.

When your site is ready for an update, trust Catapult Creative Media for all your website needs. We specialize in web design and reconstruction. No project is too big or too small for us to handle. For a swifter, sleeker website, be sure to give Catapult a call at 225-590-3310.

 


Ashley Boudreaux is a senior at Louisiana State University. She is currently studying Mass Communication and French. In her free time, Ashley enjoys visiting petting zoos and climbing trees.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

Reputation Management for Your Business

Online Reputation Management Goes Beyond Bad Reviews

In today’s highly competitive market, people’s perception of a brand can have a huge impact on a company’s sales and revenue. With all of the competition surrounding your brand, it is important to stand out with a strong online reputation. Online reputation management is exactly what the phrase suggests: maintaining your company’s reputation online.

People often rely on online reviews to decide whether or not they should buy a product or service. According to a survey conducted by Dimensional Research, 90 percent of customers say that their buying decisions are influenced by online reviews. Think back to the last time you were interested in buying a product or hiring a service. You most likely did your research and based part of your decision on the online customer reviews.reputation-management_tinypic

 

A brand with a good online reputation is trusted more among customers. Customers will not always leave a review on their own, however, even if they are satisfied with a product or service. As part of your reputation management strategy, it is important to proactively ask pleased customers for a review and reply to reviewers to show that you care about their opinions – both positive and negative.

When you respond to reviews, potential customers will see that your company is both interactive and cares for its customers. If people appear to trust your brand, others are likely to follow. Customers are more likely to trust a company with 4 stars and 100 reviews than a company or product with 5 stars and 2 reviews.

Discover Customer Insights

It is crucial that your company is up to date on what people are asking for in regards to your product or service. Implementing some of their ideas or needs may even improve customer satisfaction as well as increase growth of your business.bigstock--151880750-[Converted]

If you find you don’t have the time to keep up with your company’s online reputation, we offer professional online reputation management services at Catapult Creative Media. With our dedication and experience, we will work with you to manage your company’s reputation and keep your company growing. If you are ready to get started or have any questions, give us a call at 225-590-3310.


 

Abigail Scorsone is a Senior at LSU studying Digital Advertising and Business Administration. In her free time, she enjoys cuddling with cats and watching Disney movies.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

cause marketing

Cause-Related Marketing: Are They Buying it?

The Props and Flops of Cause-Related Marketing

Cause-related marketing, or “cause marketing,” is a marketing strategy where a company partners with a non-profit organization or charity to raise money for a specific cause. Both parties mutually benefit from this partnership.

Cause marketing has become more common in marketing strategies in the past decade than ever before. Companies are expected, now more than ever, to use their platform to make social or environmental changes.

The one thing many business owners have on their minds is whether or not cause marketing actually works. The answer depends on how well your cause marketing strategy is executed. Before jumping on the cause marketing bandwagon, determine whether or not a cause marketing strategy is right for your company.

Consumer Truth vs. Social Desirability Bias

A survey showed nearly 90 percent of consumers claim they would switch brands for one that is partnered with a charity. Before jumping to conclusions, remember that surveys can be misleading. Did the survey conductors find the results by researching how many consumers actually switched to a new brand before and after a company began its cause marketing campaign? More than likely, no. It’s important to be aware that surveys gather general information, and what people say they would do when is not necessarily what they actually would do.survey

Asking a consumer if he or she would switch brands if another company that offered the same product partnered with a charity is a sensitive question that can lead to social desirability bias in survey respondents. This sort of bias makes respondents answer survey questions in a way that would be viewed more favorably by others.

In a study, researchers found that 65 percent of respondents over-reported the amount they donated to a charity. If we did a quick statistical calculation for the social desirability bias in  the cause marketing survey using that percentage, out of the 90 percent of consumers who claimed they would switch brands for a charitable cause, 58.5 percent had most likely over-reported and would not, in fact, switch brands.

Genuine Care vs. Publicity Stunt

Partnering with a nonprofit organization can add a lot of value to your company if done correctly. The marketing strategy should be centered around the cause and making a positive impact rather than how it would make your company image look. One reason cause-marketing may not work is when the ethical or social reputation of a company does not suit the distinct cause.

When a company brands itself as a supporter of a cause, the cause should be relevant to the public and the company. For example, Reebok sponsors a walking marathon called AVON 39 that raises money to end breast cancer. With Reebok being an athletic apparel company, sponsoring a walkathon fits perfectly with its brand and service.

People will be able to tell the difference between a company that genuinely cares about a cause and one using cause marketing as a public relations stunt. To create a successful cause marketing strategy, an authentic and honest campaign is a must.

Donation vs. Direct Impact

Over the past few years, people have become skeptical of companies that have pledged to donate a percentage of its sales to a cause. People have even grown wary of donating a dollar to a charity at the grocery store checkout.toms shoes marketing

Creating a cause marketing strategy that aims to have a direct impact on a social or environmental issue is much more transparent than money donations to a cause. TOMS Shoes is one of the best examples of cause marketing that makes a direct impact. For every pair of TOMS you buy, the company donates another pair to a child in need. The genuine dedication the company has to its cause is what makes the cause marketing campaign successful.

So, Does it Really Work?

The answer really depends on how dedicated your business plans to be in the partnership. A real, genuine effort to support a cause is a win-win situation for everyone involved.

The priority should never be about making a profit, but rather using your company’s influence to make a difference. Consumers want to believe that there are wholesome companies that are in touch with the community rather than companies just concerned about making more money.


Ashley Boudreaux is a senior at Louisiana State University. She is currently studying Mass Communication and French. In her free time, Ashley enjoys visiting petting zoos and climbing trees.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.