Reputation Management for Your Business

Online Reputation Management Goes Beyond Bad Reviews

In today’s highly competitive market, people’s perception of a brand can have a huge impact on a company’s sales and revenue. With all of the competition surrounding your brand, it is important to stand out with a strong online reputation. Online reputation management is exactly what the phrase suggests: maintaining your company’s reputation online.

People often rely on online reviews to decide whether or not they should buy a product or service. According to a survey conducted by Dimensional Research, 90 percent of customers say that their buying decisions are influenced by online reviews. Think back to the last time you were interested in buying a product or hiring a service. You most likely did your research and based part of your decision on the online customer reviews.reputation-management_tinypic

 

A brand with a good online reputation is trusted more among customers. Customers will not always leave a review on their own, however, even if they are satisfied with a product or service. As part of your reputation management strategy, it is important to proactively ask pleased customers for a review and reply to reviewers to show that you care about their opinions – both positive and negative.

When you respond to reviews, potential customers will see that your company is both interactive and cares for its customers. If people appear to trust your brand, others are likely to follow. Customers are more likely to trust a company with 4 stars and 100 reviews than a company or product with 5 stars and 2 reviews.

Discover Customer Insights

It is crucial that your company is up to date on what people are asking for in regards to your product or service. Implementing some of their ideas or needs may even improve customer satisfaction as well as increase growth of your business.bigstock--151880750-[Converted]

If you find you don’t have the time to keep up with your company’s online reputation, we offer professional online reputation management services at Catapult Creative Media. With our dedication and experience, we will work with you to manage your company’s reputation and keep your company growing. If you are ready to get started or have any questions, give us a call at 225-590-3310.


 

Abigail Scorsone is a Senior at LSU studying Digital Advertising and Business Administration. In her free time, she enjoys cuddling with cats and watching Disney movies.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Business Blogging Benefits

The Benefits of Business Blogging

The Simple, Yet Substantial Benefits of Business Blogging

As technology continues to grow and evolve, it’s important that your business grows with it. Many business owners may think the only way to grow their business’s brand or word of mouth is through social media, but this isn’t necessarily true. Blogging is often an overlooked, but effective way to grow your business.

One of the biggest benefits to business blogging is that it is an inexpensive way to boost your presence online. Many businesses have begun integrating blogging into their marketing plans in order to reach out to their audiences in a different way. With so many businesses developing their own blogs, it’s time to learn why you should consider adding a blog to your current website and marketing strategy.

Business Blogging Drives Traffic to Your SiteBusiness Blogging drives traffic to your site that you can track.

Website traffic is a critical part of drawing in new business leads. The more people who view your website, the greater the chance you’ll receive a new lead or customer. Blogging is the perfect tool for driving traffic to your website.

Normally there is a set number of pages on your website. Many of these pages aren’t updated frequently. Pages like the “About Us” page may not even need an update. Google and other search engines, however, are more likely to rank your site higher in search results if your site is actively updated.

By blogging, you’re adding new content to your site. Every time you publish a new blog, you’re adding new content to your website, giving people more chances to find your site and giving Google the incentive to rank your site higher in the search results by indexing your new pages.

Blogging can Boost Your Search Rating

When advancing your business, search engine optimization is critical. In short, search engine optimization, or SEO, is the process of ranking higher in search results by building pages that focus on one specific topic or word. By focusing on a specific word or phrase you are more likely to rank higher in Google or another search engine’s results for that particular word or topic. You can target specific terms your customer-base might search for, and write blogs around that term.

Business blogging is particularly effective for building out new pages around terms your audience may be searching for. Accounting for other factors, the better your search engine optimization is, the better a search engine will rank you. The higher you’re ranked, the easier it will be for a potential customer to find your website.

Blogging Adds Authority to Your Business

By posting blogs frequently about your industry, you have the chance to establish yourself as a knowledgeable authority within your industry. Showing you have a considerable amount of knowledge about your field will help you earn trust from current and potential customers.

By posting regularly, you can become a customer’s “go to” resource for looking up information in your field. When you’re the go-to resource, you’re more likely to be at the top of a potential customer’s mind when they’re in need of your service.

Blogging Connects People to Your BrandYou can connect with your customers online with business blogging.

Brand awareness is extremely important to your business’ success. Essentially, brand awareness is how familiar consumers are with the qualities or image of your business or brand. By blogging, you’re allowing customers to connect with your brand on a different level.

Through a blog, both potential customers and current customers can see more personal aspects of you and your business. You can show your audience your business’s personality, standards, and vision in an easy, digestible blog.

Keeping up a weekly or monthly blog is not only easy to run, it is also inexpensive to maintain. By putting a few hours of effort into writing, you can boost your business and connect with your audience on an entirely new level.

If you find that you don’t have the time to keep up a routine business blogging schedule, and also keep your business running smoothly, we offer monthly blogging at Catapult. With experience in SEO and content creation, we’ll help your business boom.


 

Madison Martin is a senior at Louisiana State University pursuing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.


 

Plagiarism in the Workplace Don’t Get Expelled from Business

Plagiarism in the Workplace Could End with Your Company’s Name Being Dragged Through the Mud

The concept of plagiarism has been drilled into our heads since middle school. We all remember having to make a works cited page at the end of an essay, but plagiarism is not just something that happens in an academic setting. Plagiarism can happen in the professional world too, whether it’s in a blog post or a report. Avoiding plagiarism in the workplace is essential to keep your business operating.

What is Plagiarism? 1-01_plagiarism_whatisit

According to Merriam-Webster, plagiarize has two definitions “to steal and pass off (the ideas or words of another) as one’s own: use (another’s production) without crediting the source” and “to commit literary theft: present as new and original an idea or product derived from an existing source.” Plagiarism can be something as simple as forgetting to cite a source for a general idea or something more serious like copying and pasting exact words from another piece of work without giving credit.

Personal and Company Reputations

Plagiarism can damage your reputation and the reputation of the company you work for. If you get caught copying someone else’s work, your boss may suspend your pay, and in some cases, have to let you go. Your current job is not the only thing that can be threated if you plagiarize your work. Your professional reputation could be damaged, hurting future career opportunities.

The work an employee does reflects the company’s standards and image. If employees are writing content that is not their own, it is blamed on the company. It shows that the company lacks order and honesty. If the information goes public, it can seriously hurt the company’s image, and can become a public relations crisis.

The Legalities of Plagiarism

Besides the fact that plagiarism is both morally and ethically wrong, it can also land you in court. The legal term of plagiarism is copyright infringement. When an employee copies someone else’s work, it causes the company to be open to a lawsuit. The person and company accused of breaking the law may have to pay heavy fees and in some cases, spend time in jail.

Preventing Plagiarism in the WorkplaceWorkshop

Plagiarism is a serious but preventable problem in the workplace. There are several steps a company can take to help prevent employees from copying other people’s work. The company should define what their writing standards are and enforce referencing sources in their work. The company should consider having a writing workshop at the office. A workshop will offer the opportunity to refresh old information, teach new tactics, and overall improve the quality of writing in the office.

Installing reference management software like EndNote or Zotero will also prevent someone from publishing work that is not cited correctly. There are many different software options a company can use and research in order to find the best one for their company. If you are still unsure how to reference a piece of work, looking up common citation practices online is always a good idea.

Plagiarism, or copyright infringement, is both unethical and illegal. While it can be accidental, copying someone else’s work can cause major issues for your company and your future career. Protect your work and company by referencing your sources and keeping your work honest.


 

Samantha Territo is attending school at Louisiana State University studying in mass communication specializing in digital advertising with a minor in business administration. She is an active member of the Advertising Federation on campus and loves coffee.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

The Games that Shall Not Be Named | USOC and Businesses

Unless you are living under a giant rock you’ve probably taken notice of the two big things happening this summer. The first being social media is bigger than ever with the launch of Pokemon Go, the 2016 U.S. Presidential Election, and a naked paddle boarding Orlando Bloom (not going in detail there, look it up for yourself but be warned it is NSFW). And as for the second, the Oly****s are back!

Why Are We Censoring That?

As a business, using the this popular sports event that only comes around every four years in your social media should be a no brainer, an easy way to not only stay trendy with your audiences but to also show general support for your country. Here’s the catch: the U.S. Olympic Committee (USOC) won’t let you.

In July, the USOC warned non-sponsor companies against using the Oly****s’ intellectual property. This means all Olym*** trademarks are engulfed by legal protections around the world, including the word “Olympics.” These trademarks are completely off limits to businesses in any context.

The USOC prevents businesses from tweeting. Only individuals, news media, and official sponsors are free to post whatever they want about the Oly****s . AdWeek reported that regular supportive businesses cannot create ANY social media posts that are “Olympic themed, that feature Olympic trademarks, that contain Games imagery or congratulate Olympic performance.” Breaking these rules can lead to the USOC sending you a very strongly-worded letter ordering you to take down the content. If you don’t comply, they could take legal action against your business.

The reason behind these strict rules is supposedly to ensure that the only businesses that can use the international sporting event to advertise or market are those who paid a butt load of money to become an official sponsor. For the rest of us businesses, it kind of just feels like an infringement of our rights while the USOC hides behind their “trademarks.”

Creating Your Own Loopholes

The list of the USOC’s business prohibitions goes on and on so we’ve listed the Oly**** bans and come up with some ways your business can tread around those vindictive and prohibitive eggshells and still show support for your country.

First, while you can’t say Oly****s or use any of the other trademarked words you can use substitute language. Instead of “Team USA” try using “Team South Canada” and Sports Festival 2016. Also, instead of “Go for the Gold” try “Go for the Bronze” or “Silver is almost good enough.” And since businesses can’t say “let the games begin,” “ready, set, go” will have to do.

The USOC says business can't mention the location of the Games. Next, don’t even think about saying Rio or terms that reference the location of the Games. Instead of “Road to Rio”, maybe try using “Path to that Brazilian Town 2016.” Maybe even use the coordinates for the city of Rio instead. They are 22.9068° S, 43.1729° W if you’re curious.

Stay aware of your hashtags too, because apparently those can also be trademarked. Instead of #TeamUSA or #Rio2016 try #TeamSouthCanada and #SportsFestivalInBrazil2016.

Also, don’t post any photos taken at the Oly****s, don’t feature any athletes, don’t retweet or share anything from the Oly****s social media accounts. And definitely don’t host an Oly****-themed party for your employees. Actually, don’t wish luck to any of your favorite athletes or show support for your country AT ALL if you’re a business because it could get ugly fast!

How far will the USOC go in limiting business speech just to protect their precious sponsors? I say to H-E-double hockey sticks with official sponsors. The Oly****s is a stage that brings countries together to compete and share culture. For something that unites so many people, why are they trying so hard to silence the voice that businesses have created?

So, thanks USOC for hiding behind your trademarks and limiting business speech. You aren’t passing the torch you’re extinguishing it.

Want to know what else not to do? AdWeek spells it out pretty clearly here.


Hailey Johnson is a senior at LSU studying Mass Communication. If she is not binge watching Netflix, you can find her catching up on trending social media topics or day dreaming about traveling. She enjoys short walks on the beach and obsessing over pop culture.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

#whiteboardwednesday

Why Should I Blog?


If you’re a business owner, you know that every minute counts when you’re growing your business. You don’t have time to waste on things that don’t work. The same goes when marketing your business. Blogging is an important, necessary tool to promote your business.

1. Establish Yourself as an Expert in Your Field

Your website tells consumers about your business, your expertise, your experience, your awards, etc. While phrases like “award-winning” and “In business for over 75 years” are impressive and help your credibility, your blog is a chance to put your money where your mouth is. Posting blog articles about detailed facets of your business or answers to common customer questions shows your online audience that you know what you’re talking about and you’re the company to call when they need your services.

2. Capitalize on What Potential Customers are Searching For

What do you do every time you have a question? You Google it. People are starting to ask search engines questions like they never have before. Questions like “What’s the difference between flying ants and termites?” and “How do I get my pool ready for the summer?” make great blog articles for companies in pest control or pool maintenance industries. Find out what your target market’s questions are and answer them in your blog articles. The next time a potential customer Google’s their question, your blog article will show up at the top of their search results.

3. Increase the Time That People Spend on Your Website

If your blog is hosted on your website (which it should be – see why here), giving your audience valuable content to read or interact with will increase the time they spend on your website. And the more time they spend on your website, the more likely they are to check out your products and services. The more they do that, the more likely they are to buy from you.

 

Even if you don’t catch your customer in the buying mode every time, blogging is still vital to your growing business. When a customer is ready to make a purchase, they’re going to remember the company who answered their questions and displayed expert knowledge of what they needed. And that’s who they’ll buy from.

Catapult Creative Media Inc. is a full service digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

whiteboardwed-converting-browsers-into-buyers

Convert Browsers into Buyers – The Online Marketing Sales Funnel


David Maples, Digital Strategist with Catapult Creative Media Inc., talks about the fundamental difference of the online marketing sales funnel.

David describes the Internet as a “lean-forward medium,” meaning that consumers are there looking to engage with your business in search of a product or service. Breaking down the sales funnel, David describes the different information that a consumer looks for that moves them through the sales funnel when they are conducting an online search.

At the top of the funnel, consumers are known as “browsers” and are in a general search of companies that provide a solution to their problem. Once a browser finds a business’ website, they move to the middle of the sales funnel where they are looking for reviews and customer testimonials to choose the best solution or company to solve their problem. Your business’ online marketing efforts are what bring consumers through the middle of the funnel to actually engage with and purchase from your company.

The bottom of the sales funnel is where businesses really benefit when it comes to effective online marketing. Here, consumers are closing in on how to solve their problem and whether they need professional help, such as how to remove metal in a pool. Tailor your blog articles to speak to this very specific target audience by providing solutions to these types of issues. Relevant blog articles bring your consumers through the end of the sales funnel and to purchase your business’ products and services.

Catapult Creative Media Inc. is a full service digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.