Reputation Management for Your Business

Online Reputation Management Goes Beyond Bad Reviews

In today’s highly competitive market, people’s perception of a brand can have a huge impact on a company’s sales and revenue. With all of the competition surrounding your brand, it is important to stand out with a strong online reputation. Online reputation management is exactly what the phrase suggests: maintaining your company’s reputation online.

People often rely on online reviews to decide whether or not they should buy a product or service. According to a survey conducted by Dimensional Research, 90 percent of customers say that their buying decisions are influenced by online reviews. Think back to the last time you were interested in buying a product or hiring a service. You most likely did your research and based part of your decision on the online customer reviews.reputation-management_tinypic

 

A brand with a good online reputation is trusted more among customers. Customers will not always leave a review on their own, however, even if they are satisfied with a product or service. As part of your reputation management strategy, it is important to proactively ask pleased customers for a review and reply to reviewers to show that you care about their opinions – both positive and negative.

When you respond to reviews, potential customers will see that your company is both interactive and cares for its customers. If people appear to trust your brand, others are likely to follow. Customers are more likely to trust a company with 4 stars and 100 reviews than a company or product with 5 stars and 2 reviews.

Discover Customer Insights

It is crucial that your company is up to date on what people are asking for in regards to your product or service. Implementing some of their ideas or needs may even improve customer satisfaction as well as increase growth of your business.bigstock--151880750-[Converted]

If you find you don’t have the time to keep up with your company’s online reputation, we offer professional online reputation management services at Catapult Creative Media. With our dedication and experience, we will work with you to manage your company’s reputation and keep your company growing. If you are ready to get started or have any questions, give us a call at 225-590-3310.


 

Abigail Scorsone is a Senior at LSU studying Digital Advertising and Business Administration. In her free time, she enjoys cuddling with cats and watching Disney movies.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Which social media platform works best for your company?

Which Social Media Platform Works Best for Your Company?

Choose the Social Media Platform that Works for Your Business

Communicating through social media has become one of the easiest ways of sharing information. Social media has also become a key component in marketing efforts. There are multiple social media platforms to reach your target audience, but which platform is the best for your business? The social media platform you should use for your business is dependent on the type of business you have, as well as the goods and services you offer.

Who is Your Target Audience?It is important to know what social media platform your target audience spends time on.

One of the most important aspects to consider when you are focusing on marketing online is what platform your target audience is on. If you are targeting an older audience they are most likely on Facebook or LinkedIn. If you are looking to advertise to younger audiences then you should focus on posting to Twitter or Instagram.

Age of Audience – Facebook/Twitter

Facebook has been used as a marketing tool for years, and it’s still helpful when you are trying to reach customers who are in their late twenties or older.

Facebook allows you to create a business page for your company and advertise on that page. In addition, Facebook also allows you to boost posts on your business page, which makes it a strong platform to promote your business on.

A boosted post is a post on your business page that can appear higher up on your target audience’s news feed because you pay a fee. Boosting a post can help you get the attention of your target audience who may not follow your business page on Facebook yet.

Twitter has become a highly popular social media platform amongst people in their mid-twenties and younger. Twitter is a great way to connect with your target audience in order to expand your business and increase brand awareness.

Brand awareness is familiarizing customers with your business brand. The more your clients know about your products and services, the higher the chance that they will purchase from your company.

Twitter allows you to say exactly what you need in a short, impactful status. Recently, Twitter has changed its character count from 140 characters to 280 characters. This change allows you to add a few extra words to your message on Twitter, which gives you more room to post links to your website in addition to your message.

Being Visual – Instagram/PinterestYounger target audiences are found on Twitter, Instagram, and Pinterest.

Millennials and younger generations are moving away from using Facebook. This is primarily why both Instagram and Pinterest are popular among younger generations.

Instagram is an interactive platform that provides a way for you to show your products off in a visual fashion. Along with normal posting, the platform also has another feature called stories. Instagram stories are posted images and videos that cannot be viewed by your audience after 24 hours.

Stories are a great way to make sure that your business shows up on Instagram frequently with different content. Once an Instagram story is posted, your story moves to the front of all other peoples’ stories, which makes it easier for your audience to see. Instagram stories also offer options to vote on various items, add locations, and add links. Voting has added to the interactive feature and can benefit you greatly if your target audience is using Instagram frequently.

Pinterest allows users to find new ideas and save them by “pinning” the images on boards. Pinterest is a great way to find new products and services as well as do-it-yourself, or DIY, projects. Pinterest also specifically targets a largely female demographic.

Pinterest is a predominately visual social media platform, allowing you to share images of your products or services. Pinterest captures the attention of the audience through visuals, and then it links out to other sites. This would be a great place to promote the best image of your products and link it to your website.

If you need help trying to figure out where you should be spending your money in social media marketing, give Catapult Creative Media a call at 225-590-3310.


Patsy Hartsell is a senior at the University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

Importance of Phone Etiquette

Importance of Phone Etiquette

Increase Customer Loyalty with Proper Phone Etiquette

There are many components to good customer service. One of the most important elements to customer service is telephone etiquette. It is important to let your customers know you are listening to them and genuinely care about what they have to say. This helps to build customer loyalty, which leads to repeat business.

Like most other business interactions, phone calls leave your customers with an impression of your business. Proper phone etiquette is important to your company because it’s usually the first contact point for a customer and represents how your business will treat them in other conversations. Make sure to leave a great, lasting impression on every customer who calls your business.

Answering and Professional GreetingsIt is important to answer the phone is a polite and professional manner

Answering the office telephone promptly is an excellent display of professionalism. A typical rule of thumb is that your phone should not ring more than four times without being answered. This rule helps you avoid the problem of a customer hanging up before you have the chance to talk to them.

Answering the phone is better than allowing the call to be forwarded to an answering machine. Customers may not leave a message, opting instead to hang up and call a competitor.

Even taking a message and getting back to the customer at a later time is better than ignoring the phone call. If you answer the phone, and a customer is calling for someone who is unavailable, taking a message is more beneficial than allowing the phone to continuously ring. Taking a message prevents you from losing a potential customer by giving them a reason to wait to hear back from your company.

Answering calls right away tells your customers that your business is organized, well-staffed, and ready to help with any situation.

When answering the telephone, you should always be professional. Answer the phone with the business’s name followed by your first name and an offer of assistance. A friendly “how may I help you today?” lets the caller know that you are professional and are ready to assist them with any issues they may have.

Conversations

Whether you are answering calls from new customers or handling issues for existing customers, listening to a customer’s needs is important.

Try your best to avoid any interruptions while on the phone. Distractions such as talking to co-workers or eating your lunch are extremely rude to your customer. This can produce a negative perception about your business. Listening to the customer without distractions helps to ensure that they have your full attention.

Being patient with customers who have questions is a crucial part of phone etiquette. Be sure to listen to what the customer has to say fully, before you try to respond to them. This helps to build a relationship with the customer. Forming a relationship with the customer also helps to improve customer loyalty.

Ending the Call

Nothing is as irritating as playing phone tag with someone. If you have to call the customer back for a follow-up, or if you are too busy to take a lengthy call, make sure to get the best time to contact the customer. Finding a time that works best for both of you will reassure them that you dedicated to helping.

 Ask QuestionsAsk questions to ensure that the customer is satisfied with the results.

Making sure the customer is satisfied with the solution to their issue is important for your business. Asking questions such as “did we provide a solution?” or “is there anything else I can help you with?” is a great way to know if you should provide any more assistance or information.

The overall goal of establishing standardized phone etiquette in your office is to make sure that your customers feel good about your company and the service they receive. Leaving them with an impression that you care about and will take care of their needs helps you to build a lasting relationship with each customer.

The more often your customers have pleasant experiences with your company, the more likely they are to tell their friends about your business. Professionalism and having a pleasant tone on the phone helps to build customer loyalty and could lead to new customers by word of mouth. Make sure to stand out in a positive light against competitors with proper phone etiquette.


Patsy Hartsell is a senior at the University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Branding Your Company for the New Year

Rebranding Your Company for the New Year

Company Rebranding Takes Time. Start Rebranding Early and Get a Head Start on the New Year.

It’s October! And you know what that means? It’s time to start thinking about rebranding and acting on any changes you would like to make to your company’s brand for the new year. Branding is extremely important for your company as it helps make your company memorable and drives customers to your business.

While it’s easy to get caught up in the holiday season, you shouldn’t wait until December to think about rebranding for the new year. It’s important to allow a creative team an appropriate amount of time to help you with rebranding. Starting to rebrand in October or November gives a team a good amount of time to rebrand your company properly.

Whether your new year’s resolution is to rebrand your company, or to make sure your company’s marketing stays consistent, Catapult Creative Media can help you reach your resolution.

New WebsiteUpdating your website is important for rebranding

If your goal for the new year is to redesign your website, you’re going to need it to be planned out ahead of time. Development for a well-done site takes time. There are many stages in creating a functional and beautiful website, ranging from brainstorming sessions to coding to copywriting.

At Catapult, we work to create the best custom website for your brand.

New Logo

In addition to your website, an original logo helps set your business apart from competitors. Redesigning your logo can give it more than just a fresh look; it can also give you the opportunity to change up any outdated designs, colors, or font choices.

An updated, well-designed logo will make your business more memorable to your customer.

Brand Consistency

Without brand consistency, your company brand is useless. A company’s brand is a company’s identity, so it’s important for your business to have a clearly defined brand.

Keeping company colors consistent throughout your logo, website, print, and promotional items is an easy way to keep your brand consistent. Other components of brand consistency to keep include a font type, your company’s visuals, and how your company communicates to your target audience. Think of your favorite brands, how many ads do they run that have the same message behind them? This is part of brand consistency. When you change up the visuals, but keep the communication between your brand and customers the same, your brand is still recognizable to your audience.

Through brand consistency, customers will recognize your brand easily and think of your company when that brand is brought to mind.

Print and PromoPrint and Promotion Items help keep your company top of mind for your customers

Print and promotional items can benefit your company greatly. Print items, from business cards to brochures, give others insight into what your business is all about. They also give others easy access to both your name and contact information, as well as the company’s mission statement or services. Print items go beyond just business cards and brochures to include items such as fliers, banners, folders, and much more.

Promotional items can be just as important to your business as print items. Promotional items are capable of leaving a lasting impression of your business on potential customers. Good quality promotional items are more likely to be used on a daily basis, and be seen by others. Not only does this keep your business top of mind, but it is also essentially free advertising. At Catapult, we can provide your company with any promo item, from tumblers to card-holders.

With competitive pricing, the team at Catapult will get you the best website, logo, and print and promotional items for your company. Having your website, logo, and your print and promotional items all taken care of by the same company leaves little room for errors or inconsistency.

At Catapult, we work to help you achieve your business goals for the new year. Call us today to schedule and appointment at 225-590-3310.


 

Patsy Hartsell is a senior at the University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.


 

Why Your Business Needs Leave Behinds

Leave Behinds Ensure Your Company is Remembered

Why Does Your Business Need Leave Behinds?

Visiting businesses and clients is a great way to get your company’s name out in the world, but just talking to people isn’t enough to bring in new business. In today’s society, everything happens so quickly. Most of our conversations are precise and to the point. Texting has become the normal way of communication, and we often forget those quick encounters.

People are busy. You may want to have an awesome encounter with a business owner and gain awareness for your company, but they have a meeting in five minutes. What do you do to make sure they contact you for a longer meeting? You leave something behind, usually a business card, brochure, or rack card.

Leave behinds are great ways to help ensure someone can quickly and easily get back to you at their earliest convenience. They also continue working for your company long after a meeting is over.

Brand AwarenessLeave behinds for brand awareness

The first bits of information that people want to know about you includes who you are and what you do. Your leave behinds should reflect this. Your business’s brand is a key component in getting more people to use your service or contact you.

When a customer is aware of your brand, your company will be at the top of their mind when they are looking for the products or services you provide. Leave behinds, such as business cards or brochures, can say a lot about your company and what you can offer to your customers. It also gives customers a way to remember you.

Contact Information

Leave behinds should have contact information for your company listed on them. Usually leave behinds have information like the company’s phone number, social media handles, or website URL. Your customer’s ability to contact you is a major key in having a successful business and putting your name out there.

As a business owner, after meeting someone new in a quick exchange, would you go search for his or her contact information? Odds are, you will not want to spend time looking it up because your time is valuable. Busy people are less likely to follow up if they do not already have your contact information ready on hand. Make it easy for others to contact you by giving them a leave behind with your information.

Creativity Drives in More BusinessLeaving a tumbler as a leave behind allows you to advertise every time the client uses it.

Leave behinds can be fun and creative. They do not have to be just your business card. Leave behinds can be pens with your company information, notepads, or letterheads. If you leave behind items that are attractive, potential clients and customers are more likely to keep that item. Items that are kept make your company memorable and often lead to follow ups and potential clients.

Leave behinds can have a strong impact on the security and growth of your business. Be sure to have something unique to your business, with a nice design that represents both you and your business well. For more ideas on fun leave behinds, or to get promotional items, contact the Catapult Creative Media team.


Patsy Hartsell is a senior at University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Elements of a Well Designed Logo

Your Business’s Logo Design

Make Sure Your Logo Design Includes these Elements or Risk Your Company’s Image

Logo designs are an artistic representation of a business. Some business owners believe it is one of the most important aspects of running a successful company.

Logos should be designed to last. While it is easy to get swept up in the latest trend or to get carried away when you are coming up with logo designs, you’ll want a logo that won’t be outdated quickly. The best approach to designing a logo is to keep it simple, relevant, and scalable.

Logos are Short, Sweet, and to the PointApple has a simple logo design.

If you look at the logos of successful businesses like Apple, McDonald’s, and Amazon, you’ll notice they all have one thing in common: a simple logo.

Logo designs should be clean and simple. People must be able to glance at a logo and know the company name and an idea of what sort of business it provides.

An intricate logo may stand out from the competition, but it may not be a logo that the target audience will remember. The logo design should be memorable.

People Judge a Business by its Logo

Font style for logo design

More than likely, the first business that came to mind after looking at that font was not a law firm or doctor’s office. Quirky, playful calligraphy on a logo may catch a person’s attention, but will it attract your targeted audience?

A big mistake companies face is trying to make their logo designs trendy or edgy to grab the audience’s attention. This tactic tends to backfire. The attention-grabbing logo could be perceived as an impersonal attempt to attract business, which does not help establish a good reputation.

Logo designs are all about how you want your company to be perceived. Make your logo relevant to your company to make it stand out and appear more personable.

A relevant logo is a memorable logo. It is important to decide what you want your audience to think about when your logo comes to mind.

All the elements in your logo should be relevant to the tone of your business and the services you provide. From calligraphy size to color, your logo must make a lasting impression on the intended audience.

Adding Colors to a LogoColor wheel for choosing logo colors

Colors set the emotional tone for a company. The colors in your company’s logo will unconsciously evoke an emotional sense in your audience and how they perceive your company.

For example, a company that wants to be perceived as environmentally friendly would likely use earthy tones in their logo such as green, brown, or yellow.

Colors can add a lot of personality to a logo, but it is best not to rely solely on colors in your design. Even large corporations have made the mistake of dropping large sums of money on a colorful logo design that ended up not converting well in grayscale.

Grayscale is the black and white version of your logo that may seem old-fashioned but is still widely used. Organizations print in black and white to save money on ink, or to make logo designs stand out on colored or translucent promotional items such as water bottles and baseball caps.

Making a Logo Scalable

In the age of digital media, a good logo must be versatile and scalable. If a logo works on a computer screen, but not on a mobile screen, your design is not scalable.

If a business has a logo design as detailed as a fingerprint, that image will lose some of its creative touch when it is blown up or scaled down.

A design should look the same whether it is blown up or scaled down. This is important when you are creating a logo that will be seen on several platforms. In other words, make the logo adaptable. Logos that contain a lot of detail are more difficult to scale and transfer onto a different platform.

At Catapult, we keep these elements in mind when creating your business’s ideal logo to make sure you stand out from the competition, and we do it without breaking your budget. Call us today to schedule an appointment at 225-590-3310. Your business and your wallet will thank you for it.


Ashley Boudreaux is a senior at Louisiana State University. She is currently studying Mass Communication and French. In her free time, Ashley enjoys visiting petting zoos and climbing trees.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Plagiarism in the Workplace Don’t Get Expelled from Business

Plagiarism in the Workplace Could End with Your Company’s Name Being Dragged Through the Mud

The concept of plagiarism has been drilled into our heads since middle school. We all remember having to make a works cited page at the end of an essay, but plagiarism is not just something that happens in an academic setting. Plagiarism can happen in the professional world too, whether it’s in a blog post or a report. Avoiding plagiarism in the workplace is essential to keep your business operating.

What is Plagiarism? 1-01_plagiarism_whatisit

According to Merriam-Webster, plagiarize has two definitions “to steal and pass off (the ideas or words of another) as one’s own: use (another’s production) without crediting the source” and “to commit literary theft: present as new and original an idea or product derived from an existing source.” Plagiarism can be something as simple as forgetting to cite a source for a general idea or something more serious like copying and pasting exact words from another piece of work without giving credit.

Personal and Company Reputations

Plagiarism can damage your reputation and the reputation of the company you work for. If you get caught copying someone else’s work, your boss may suspend your pay, and in some cases, have to let you go. Your current job is not the only thing that can be threated if you plagiarize your work. Your professional reputation could be damaged, hurting future career opportunities.

The work an employee does reflects the company’s standards and image. If employees are writing content that is not their own, it is blamed on the company. It shows that the company lacks order and honesty. If the information goes public, it can seriously hurt the company’s image, and can become a public relations crisis.

The Legalities of Plagiarism

Besides the fact that plagiarism is both morally and ethically wrong, it can also land you in court. The legal term of plagiarism is copyright infringement. When an employee copies someone else’s work, it causes the company to be open to a lawsuit. The person and company accused of breaking the law may have to pay heavy fees and in some cases, spend time in jail.

Preventing Plagiarism in the WorkplaceWorkshop

Plagiarism is a serious but preventable problem in the workplace. There are several steps a company can take to help prevent employees from copying other people’s work. The company should define what their writing standards are and enforce referencing sources in their work. The company should consider having a writing workshop at the office. A workshop will offer the opportunity to refresh old information, teach new tactics, and overall improve the quality of writing in the office.

Installing reference management software like EndNote or Zotero will also prevent someone from publishing work that is not cited correctly. There are many different software options a company can use and research in order to find the best one for their company. If you are still unsure how to reference a piece of work, looking up common citation practices online is always a good idea.

Plagiarism, or copyright infringement, is both unethical and illegal. While it can be accidental, copying someone else’s work can cause major issues for your company and your future career. Protect your work and company by referencing your sources and keeping your work honest.


 

Samantha Territo is attending school at Louisiana State University studying in mass communication specializing in digital advertising with a minor in business administration. She is an active member of the Advertising Federation on campus and loves coffee.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.