Reputation Management for Your Business

Online Reputation Management Goes Beyond Bad Reviews

In today’s highly competitive market, people’s perception of a brand can have a huge impact on a company’s sales and revenue. With all of the competition surrounding your brand, it is important to stand out with a strong online reputation. Online reputation management is exactly what the phrase suggests: maintaining your company’s reputation online.

People often rely on online reviews to decide whether or not they should buy a product or service. According to a survey conducted by Dimensional Research, 90 percent of customers say that their buying decisions are influenced by online reviews. Think back to the last time you were interested in buying a product or hiring a service. You most likely did your research and based part of your decision on the online customer reviews.reputation-management_tinypic

 

A brand with a good online reputation is trusted more among customers. Customers will not always leave a review on their own, however, even if they are satisfied with a product or service. As part of your reputation management strategy, it is important to proactively ask pleased customers for a review and reply to reviewers to show that you care about their opinions – both positive and negative.

When you respond to reviews, potential customers will see that your company is both interactive and cares for its customers. If people appear to trust your brand, others are likely to follow. Customers are more likely to trust a company with 4 stars and 100 reviews than a company or product with 5 stars and 2 reviews.

Discover Customer Insights

It is crucial that your company is up to date on what people are asking for in regards to your product or service. Implementing some of their ideas or needs may even improve customer satisfaction as well as increase growth of your business.bigstock--151880750-[Converted]

If you find you don’t have the time to keep up with your company’s online reputation, we offer professional online reputation management services at Catapult Creative Media. With our dedication and experience, we will work with you to manage your company’s reputation and keep your company growing. If you are ready to get started or have any questions, give us a call at 225-590-3310.


 

Abigail Scorsone is a Senior at LSU studying Digital Advertising and Business Administration. In her free time, she enjoys cuddling with cats and watching Disney movies.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Importance of Phone Etiquette

Importance of Phone Etiquette

Increase Customer Loyalty with Proper Phone Etiquette

There are many components to good customer service. One of the most important elements to customer service is telephone etiquette. It is important to let your customers know you are listening to them and genuinely care about what they have to say. This helps to build customer loyalty, which leads to repeat business.

Like most other business interactions, phone calls leave your customers with an impression of your business. Proper phone etiquette is important to your company because it’s usually the first contact point for a customer and represents how your business will treat them in other conversations. Make sure to leave a great, lasting impression on every customer who calls your business.

Answering and Professional GreetingsIt is important to answer the phone is a polite and professional manner

Answering the office telephone promptly is an excellent display of professionalism. A typical rule of thumb is that your phone should not ring more than four times without being answered. This rule helps you avoid the problem of a customer hanging up before you have the chance to talk to them.

Answering the phone is better than allowing the call to be forwarded to an answering machine. Customers may not leave a message, opting instead to hang up and call a competitor.

Even taking a message and getting back to the customer at a later time is better than ignoring the phone call. If you answer the phone, and a customer is calling for someone who is unavailable, taking a message is more beneficial than allowing the phone to continuously ring. Taking a message prevents you from losing a potential customer by giving them a reason to wait to hear back from your company.

Answering calls right away tells your customers that your business is organized, well-staffed, and ready to help with any situation.

When answering the telephone, you should always be professional. Answer the phone with the business’s name followed by your first name and an offer of assistance. A friendly “how may I help you today?” lets the caller know that you are professional and are ready to assist them with any issues they may have.

Conversations

Whether you are answering calls from new customers or handling issues for existing customers, listening to a customer’s needs is important.

Try your best to avoid any interruptions while on the phone. Distractions such as talking to co-workers or eating your lunch are extremely rude to your customer. This can produce a negative perception about your business. Listening to the customer without distractions helps to ensure that they have your full attention.

Being patient with customers who have questions is a crucial part of phone etiquette. Be sure to listen to what the customer has to say fully, before you try to respond to them. This helps to build a relationship with the customer. Forming a relationship with the customer also helps to improve customer loyalty.

Ending the Call

Nothing is as irritating as playing phone tag with someone. If you have to call the customer back for a follow-up, or if you are too busy to take a lengthy call, make sure to get the best time to contact the customer. Finding a time that works best for both of you will reassure them that you dedicated to helping.

 Ask QuestionsAsk questions to ensure that the customer is satisfied with the results.

Making sure the customer is satisfied with the solution to their issue is important for your business. Asking questions such as “did we provide a solution?” or “is there anything else I can help you with?” is a great way to know if you should provide any more assistance or information.

The overall goal of establishing standardized phone etiquette in your office is to make sure that your customers feel good about your company and the service they receive. Leaving them with an impression that you care about and will take care of their needs helps you to build a lasting relationship with each customer.

The more often your customers have pleasant experiences with your company, the more likely they are to tell their friends about your business. Professionalism and having a pleasant tone on the phone helps to build customer loyalty and could lead to new customers by word of mouth. Make sure to stand out in a positive light against competitors with proper phone etiquette.


Patsy Hartsell is a senior at the University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Plagiarism in the Workplace Don’t Get Expelled from Business

Plagiarism in the Workplace Could End with Your Company’s Name Being Dragged Through the Mud

The concept of plagiarism has been drilled into our heads since middle school. We all remember having to make a works cited page at the end of an essay, but plagiarism is not just something that happens in an academic setting. Plagiarism can happen in the professional world too, whether it’s in a blog post or a report. Avoiding plagiarism in the workplace is essential to keep your business operating.

What is Plagiarism? 1-01_plagiarism_whatisit

According to Merriam-Webster, plagiarize has two definitions “to steal and pass off (the ideas or words of another) as one’s own: use (another’s production) without crediting the source” and “to commit literary theft: present as new and original an idea or product derived from an existing source.” Plagiarism can be something as simple as forgetting to cite a source for a general idea or something more serious like copying and pasting exact words from another piece of work without giving credit.

Personal and Company Reputations

Plagiarism can damage your reputation and the reputation of the company you work for. If you get caught copying someone else’s work, your boss may suspend your pay, and in some cases, have to let you go. Your current job is not the only thing that can be threated if you plagiarize your work. Your professional reputation could be damaged, hurting future career opportunities.

The work an employee does reflects the company’s standards and image. If employees are writing content that is not their own, it is blamed on the company. It shows that the company lacks order and honesty. If the information goes public, it can seriously hurt the company’s image, and can become a public relations crisis.

The Legalities of Plagiarism

Besides the fact that plagiarism is both morally and ethically wrong, it can also land you in court. The legal term of plagiarism is copyright infringement. When an employee copies someone else’s work, it causes the company to be open to a lawsuit. The person and company accused of breaking the law may have to pay heavy fees and in some cases, spend time in jail.

Preventing Plagiarism in the WorkplaceWorkshop

Plagiarism is a serious but preventable problem in the workplace. There are several steps a company can take to help prevent employees from copying other people’s work. The company should define what their writing standards are and enforce referencing sources in their work. The company should consider having a writing workshop at the office. A workshop will offer the opportunity to refresh old information, teach new tactics, and overall improve the quality of writing in the office.

Installing reference management software like EndNote or Zotero will also prevent someone from publishing work that is not cited correctly. There are many different software options a company can use and research in order to find the best one for their company. If you are still unsure how to reference a piece of work, looking up common citation practices online is always a good idea.

Plagiarism, or copyright infringement, is both unethical and illegal. While it can be accidental, copying someone else’s work can cause major issues for your company and your future career. Protect your work and company by referencing your sources and keeping your work honest.


 

Samantha Territo is attending school at Louisiana State University studying in mass communication specializing in digital advertising with a minor in business administration. She is an active member of the Advertising Federation on campus and loves coffee.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Phishing for Information

Phishing Attacks on Businesses

Phishing Attacks can Leave Your Company Exposed. Know What Hackers are Doing Today and Prevent Information Leaks.

Mia Ash is a confident, 29-year-old photographer from The United Kingdom and she has accounts on LinkedIn, Facebook, and Instagram. She loves indie music and posting selfies on her social media platforms. The only problem is, Mia Ash isn’t real.

Mia Ash is simply a fake persona used by the hacking group Cobalt Gypsy, and recently exposed by SecureWorks. Mia Ash’s main purpose is to lure high-ranking executives into giving up classified company information. In some cases, Mia even tricks them into allowing malware onto their company computers.

This act is called phishing and is becoming more common every day. Through the combination of social media and email, hackers are getting closer to you. Hackers are getting smarter, and it’s important for you and your business that you become smarter too.

It’s Better to Be Safe Than Sorry

On social media, generally you shouldn’t “friend” anyone you don’t know. This rule can be tough to follow with sites such as the business-networking platform, LinkedIn. LinkedIn is all about making business connections and spreading your name. Mia Ash, however, is the perfect example as to why you should think twice.Phishing can take place by leaving your social media public

Like Mia Ash’s profile, many fake profiles on LinkedIn often seem too good to be true. The easiest way to spot a fake account is through their profile picture. Often the pictures look very clinical, flawless and similar to a stock photo found on the web.

In the case of Mia Ash, the hacking group pulled pictures from another person’s profile entirely, thus the pictures looked more natural and convincing. If you’re unsure, you can find out if the profile picture is fake or not through a reverse image search through Google or TinEye. There’s no harm in being skeptical when your personal information is at risk, and it can be an easy way to determine if an account is fake.

Keep it Private

Another important way to keep yourself safe from potential hacking is by regulating the privacy settings on your social media. If your social media platforms are completely public, it’s possible for hackers to use your web presence against you. With lax profile privacy, someone with ill intentions could gain access to almost everything about you.

From social media alone, someone can deduce your friends, your interests, your job, your hobbies, and even your email if you aren’t careful. With all this information out in the open, it’s easy for a hacker to fake familiarity and get close to you, which is the key to successful spear-phishing.

Beware of Spear-Phishers

Spear-phishing is the newest form of phishing that hackers are beginning to use. Spear-phishing is specifically through email, as email can be an easy way to gain access to someone’s information. It’s as simple as attaching a file containing malware to the email and waiting for you to open the file.beware of phishing

Spear-phishing relies heavily on familiarity. By either earning your trust or knowing your personal information through social media, a spear-phisher can work its way into your email inbox. A spear-phisher may disguise itself as a friend-of-a-friend, looking for you to fill out a survey, or a potential employee asking you to review his or her resume. It may seem innocent enough until you have a virus scraping your computer of its data.

The best way to spot a phishing email is normally through the spelling and grammar. If the phisher is using words incorrectly or the English seems to be broken, it’s probably fake. Along with this, if the email has a sense of urgency or a time constraint, you should be extra cautious moving forward. Because hackers are attempting to get something from you and move on, they’ll want to do so as quickly as possible.

You can help prevent the damage phishing causes by installing certain programs on your computer. Through an anti-malware program, you can help protect your computer and files if you encounter any malware through infected documents.

Overall, the best way to protect you or your businesses information is to protect your information on social media and handle everything carefully by using your best judgment. Remember if something feels wrong, it probably is wrong.


Madison Martin is a senior at Louisiana State University pursing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Why Hire Millennials

Why Hiring Millennials is the Right Move for Your Company

The Millennial Generation Can be a Great Asset to Your Business

Known as “generation now,” “echo boomers,” and most commonly “millennials,” Generation Y has become one of the most controversial generations to date. No one can seem to agree whether millennials are the worst thing or the best thing to happen to the world.

Born between 1980 and 1997, millennials are the biggest current generation, outsizing even the baby boomer generation. Millennials are quickly becoming the biggest part of the current workforce, which isn’t as scary as it sounds. Millennials actually have many positive qualities that make them a valuable part of the workforce.

Millennials have Character

Studies show millennials have an extremely genuine and driven attitude, in comparison to other generations. Millennials prefer to be honestly judged based on their performance. They are fond of feedback and are constantly looking for ways to improve themselves whether it be at work, in school, or at home.Millennials have character

Being extremely driven, those in Generation Y will never do a job mindlessly or without passion. They constantly look to advance their careers, invested in whatever they choose to do. No matter how simple the job is, this generation connects to it personally, and gives it their all. Genuine and driven, millennials will be able to take any criticism given and use it to improve their performance. With those two combined traits, millennials are always growing as a valuable employee.

Millennials are Team-Players 

There’s a reason Generation Y is also known as the “We Generation.” Millennials collaborate extremely well with others, becoming less egocentric than previous generations. They are an extremely steadfast and determined generation. Due to this, millennials will actively work toward logical answers and solutions when put in a team environment.

When working with others, this generation can bring a positive energy to any team. Those in Generation Y are less-jaded than previous generations too, always willing to look on the bright side rather than be a Debby Downer. If things go wrong, not only will millennials actively work toward fixing the problem, they will also keep the problem from bringing them or their team down.

Let’s Talk Technology

As cliché as it is, you can’t mention millennials without mentioning how tech-savvy the generation is. Most millennials can’t remember a time before computers were a part of every-day life. Their generation was the first to have computer classes integrated as part of their elementary school curriculum. Technology has been present and evolving for the entirety of a their lives.

Millennials are well-verse in technologyTechnology has become a huge part of our society, and it has become an integral part of many workplaces as well. Having someone who is skilled with technology around a business or office is always a good thing. Having been around technology their whole lives, millennials are well adapted to technology and pick up newer technology quicker than most. This makes millennials a valuable asset to any business attempting to integrate more technology throughout their workplace.

Rather than focusing on the negative stereotypes associated with the generation, it’s time to focus on their positive traits. May it be tech-knowledge, being a team player, or having a good attitude, millennials could bring a lot to any workspace.


Madison Martin is a senior at Louisiana State University pursing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

The Perks of Relaxing Dress Codes for the Summer

Beat the Heat with a Summer Dress Code

The Perks of Relaxing Dress Codes for the Summer

Summer is the time for relaxing and having fun. While most of us still have work during the summer, allowing a casual summer dress code during the hot months will give everyone a vacation from professional dress. Here is how relaxing your dress code for the summer can benefit both your company and your employees.

Free PerkSummer Dress Code at Work

Allowing your employees to dress casually during the summer costs nothing. It is a free perk that you can express to potential employees, and it may be something that your competition is not yet doing. Casual dress is a treat for yourself and your workers, and it shows your company appreciates its employees.

A relaxed summer dress code will also appeal to potential clients that prefer to not wear professional dress. The temporary dress code should reflect what the company thinks is appropriate though. For example, if a company usually requires suits for work, it may consider changing the code during the summer to slacks and modest dresses. If a company requires khakis and a collared, button-down shirt, it can consider changing the code to jeans and a clean polo or blouse.

Beat the Heat

Summer in the South is rough. Heat and humidity can turn the shortest commute from the parking lot to the front door into an uncomfortably sweaty situation. Allowing your employees to wear more breathable clothes such as cotton shirts, pants, and dresses keeps them comfortable and less sweaty.

Saving Money

Professional clothes are expensive to buy and maintain. Having to hand wash or pick up your dry-cleaning is the last thing someone wants to do after a long day at work. During the summer, everyone’s clothes are more susceptible to sweat and makeup stains. Being able to wear more casual clothes saves you and your employees time and money, both in the morning and when doing laundry. Any money saved can be put into a vacation fund or used for a night out with family or friends.

Express through DressSummer Dress Code

Being able to wear the clothes your employees and yourself like or feel comfortable in allows self-expression and express individual style. Having everyone dress more comfortable than normal can increase communication between employees and teams as well. If two people in your office are wearing LSU polos then those two employees have an opportunity to bond over the common interest.

There are many reasons to adopt a summer dress code for your workplace, from the economic benefit to being comfortable during the summer heat. Casual dress changes up the office environment. If you’re considering starting a summer dress code, think about what will work best for your company and what will benefit your hard-working employees.


 

Samantha Territo is attending school at Louisiana State University studying in mass communication specializing in digital advertising with a minor in business administration. She loves coffee, mint chocolate chip ice cream, and veggie pizza.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

3 Reasons How Social Media Helps Your Brand Recognition

Never Heard of It – 3 Reasons How Social Media Helps Your Brand

Social Media Helps Your Brand by Increasing Brand Recognition and Brand Loyalty

In the enormous scope of the business world, social media is relatively new to the scene, having been introduced within the last 15 years. As a tool for business, its possibilities are limitless but not everyone has fully tapped into its possibilities. Social media can boost a business’s brand easily in three impactful ways.

  1. Boosting Your Brand’s Recognition

The concept of brand recognition has been on the market for quite some time. Brand recognition is someone’s ability to recall a brand and be able to define its general attributes. Brand recognition is built on numerous brand impressions, big or small. As a business, having and staying active on social media gives you more opportunities to generate impressions by opening up more channels. Similar to running a T.V. spot or having Men talking about brand recognitionan ad in your local newspaper, social media is another way to reach current and potential customers.

Social media can be a more cost-effective way to generate brand recognition in comparison to traditional media like television and paper ads. Along with this, social media adds to a business’s ability to bring in new customers through recognition.

 

  1. A Two-Way Conversation with Consumers

One of the biggest things separating social media from traditional media is the ability to start a conversation. A conversation, in social media terms, means the act of interacting with customers directly. An ad in a magazine is a one way of conversation; it talks at consumers. A magazine ad does not allow a consumer to give any feedback. A social media post however, allows a consumer to give feedback through responses and allows you to respond to them, making a connection or a two-way conversation.

Starting a two-way conversation allows your brand to feel more human to consumers compared to a company only interested in selling a good or service. It personifies your brand, allowing it to be more relatable to consumers. In today’s market, there will always be someone who can do exactly what you do, for better or worse. Having that two-way conversation with your audience can be the thing that sets you apart from competitors.

  1. Building Lasting Brand Loyalty

Brand loyalty can be defined as a customer’s preference for a certain business over the business’s competitors. A company can build the brand loyalty of their customers with the help of social media. One way to build loyalty is through two-way conversations with your audience. With enough conversations taking place, eventually, a community will be formed with your brand or business at its base.

social media builds brand recognitionWith brand loyalty, you can even earn additional exposure from your followers on social media. Earned press or media is attention earned through people enjoying your brand and talking about your brand. Social media gives these fans, or brand evangelists, a huge platform to speak about your brand, thus giving their followers impressions of your brand as well.

Overall, social media is an extremely impactful tool for boosting both businesses and brands. In the market, it is becoming increasingly important to give your audience an interactive experience, and social media allows for that. It’s a platform that grows more each day, showing no signs of slowing down.


Madison Martin is a senior at Louisiana State University pursuing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Improve Client Communication | 4 Tips for Better Communication

How well you communicate with your clients could make or break your business relationship. In an age of growing technology and constant communication advancements, it is important to communicate with your clients effectively. Follow these tips on how to improve client communication in order to foster better relationships.

How to Improve Client Communication

Learn About Your Client’s Preferences

More than ever before, businesses have access to many different communication platforms such as email, mail, face-to-face interaction, social media, chat rooms, video chat, etc. It is important to cater to each client’s communication preferences individually. Ask the client how they’d like to receive information and then create a communication plan based on their preferences. Perhaps one client would like weekly email updates while another prefers monthly video chats. It is essential to determine a communication plan that works best for your client so that they will be able to obtain important information in an efficient manner.

 Understand the Problems They Face

Each of your clients has different needs based on the individual problems they face. Identify specifically how your client will be using your business, as it will affect your communicating with clientscommunication plan. After determining what the client requires, cater your communication plan in a way that provides them with targeted informative resources. If you take the time to understand what problems they face and questions they run into, then you will be able to provide clients with the specific information that they need on their preferred communication platform. In return, clients may continually look to you for information and refer you to other potential clients.

 Use Effective Language

When communicating with clients, it is important to monitor the language you are using. Keep in mind that while you are a professional in your industry, your client is not. Omit your industry’s jargon from communication with clients. If they do not understand what you’re talking about then they may get confused or feel uncomfortable communicating with you. Clients want to feel as though you are helpful and using terms that they understand.

When evaluating the language you use with clients, be sure to think about the context as well. Clients don’t care about all the amazing things your business can do unless they understand how it will benefit them. Understand what is important to your clients and what their business goals are and then communicate to them how you can help them achieve those goals with your services in a clear and effective way.

 Create a Genuine Relationship

Communicating with a client is much easier and more natural if you establish a genuine relationship. Make a point to have casual conversations that are not related to business on communicate with clientsoccasion. Take the time to ask your client how things are going and strike up a normal conversation. This non-business interaction will make your clients feel comfortable, opening up the gate for effective client communication when you do have business to discuss. Clients will feel more at ease and ready to receive information when they feel there is an understanding between you. This also gives you an opportunity to learn more about your client and vice versa.

Whether it’s through a digital platform or face-to-face interaction, it is important to communicate effectively with your clients in order to create stronger relationships and provide them with valuable information that is targeted to their needs. Get to know your client and the best way to communicate with them. You will find that giving and receiving information is stress-free and effective with a mutual understanding of a message.

How Your Business can Benefit from Hiring Interns

As summer begins to roll around, many businesses may find themselves with a new intern or group of interns. If used properly, the experience of hiring interns can be beneficial to both your business and the intern themselves.

When Used to Their Full Potential, Interns Can Bring a Lot to the Company Table

Interns Benefit Your Business

By creating a mutually beneficial experience, interns will bring as many positives to your business as you bring to them. Hiring interns opens the possibility to make connections and relationships through these employees and grow your professional network.

The millennial workers that you will most likely be hiring as interns have a new way of learning and functioning. Because they have grown up in an age of constant communication and technological advancements, these workers are quick millennial internslearners and skilled researchers. You will likely find that these interns can be productive with a shorter adjustment period to your business’s processes.

Hiring interns can help you to recruit your next set of employees. As many interns are students, they will likely have connections with younger students, their peers, and post-grads looking for jobs through their personal connections or social media. Utilizing their connections and knowledge of the workforce can help you to hire qualified and available employees when you need them.

A good intern may also be beneficial to your company long after they graduate.

Often, these interns have great potential to become full-time employees. If hired, they will already be familiar with your company culture and standard of work, thus saving you the time of interviewing and training someone else. Hiring interns is a good way for both parties to test out long-term job possibilities.

 Interns Offer Results

It is important to do some preparation before your intern’s first day. By getting organized ahead of time, you will ensure that you are giving your intern the most beneficial work experience and that you are using their time and talents properly.

 Take the time to think about what you are expecting out of your intern and to write an official job description. Next, write out a work plan for your intern that includes their responsibilities, expectations, and goals for the extent of their hire. By preparing these ahead of time, you and your intern will have mutual expectations of the work they need to produce and something to refer back to when the results are in.

Interns Can Surpass Your Expectations

The first day on the job may be scary for a new intern, especially if it is their first time in the workforce. Make sure that he or she feels welcome from the moment they step in the door. This may involve a set time for orientation and training as well as an office tour and introduction to the other employees.

After your intern has gotten settled in, take the time to review the work plan and job description that you created with them. This will give your intern time to ask questions, give feedback, and even make suggestions based on their goals and talents. Listening to an intern’s skills or suggestions of what they can do for the company can help the business explore different avenues of work and could result in better outcomes for the business.

Interns Will Produce Valuable Work

While it may seem easy to stick interns on office tasks such as making copies and stuffing envelopes, it is more beneficial to your business to use them to their full potential. Their eagerness to learn about the business will result in hard work and their greatest efforts. Ask your intern what his or her career goals and strengths are and then assign tasks accordingly. This will give your intern the best chance at learning and growing as a professional while providing your business with the talents and eagerness of a fresh young mind.

Interns Can Help You Improve Your Skills

The purpose of getting an internship as a student is to learn more about a career and get valuable work experience. As a professional, you have an exceptional amount of knowledgemanager that you can pass on. Try to answer questions, teach lessons, and provide growth opportunities. In turn, you will learn from your intern as well. These young workers are keen to what trends in the marketplace could affect business and what the younger generations are passionate about.

Think back to the time when you were an intern – what did you love about it? What did you hate about it? What parts made you grow as a person and as a professional? Strive to be the mentor you would have liked to have as an intern. This experience will help you learn better management and employee relation skills while giving and gaining knowledge that is beneficial to your business.

By utilizing the talent and possibilities that come along with interns, you will create a mutually beneficial experience. These young employees will learn from you as a mentor and bring a fresh perspective to your business.