Hashtag Marketing on Social Media

Are Hashtag Marketing Strategies Still Effective on Social Media?

So You Might Be Wondering: Why Are Hashtag Marketing Strategies Even a Thing?

What was once called “the pound symbol” is now known by nearly everyone with internet access as a hashtag. The term was first introduced by Twitter and used as a way to categorize topics people were posting about online and allowing others to search for posts based on a topic on the platform they are using.

Hashtags used to be a unique feature only used on Twitter, but now they are used on almost every popular social media platform out there. In fact, digital marketing agencies like us use hashtags as part of our marketing strategies for social media campaigns to boost brand awareness, engage with the community, and even give a brand its own personality.

Even though hashtag marketing strategies still exist and are still used today, businesses do wonder if hashtags still play a relevant role in building an effective social media campaign. I mean, the trend of using hashtags has been going on for over a decade, and popular online trends do eventually have an expiration date, right?

Not exactly. The reason hashtags haven’t lost their effectiveness yet is that there hasn’t been anything new to compete with hashtags and what they bring to the table. Although we can say with certainty that there have been hashtag marketing strategies that haven’t worked, there have also been some that worked spectacularly. To truly understand the effectiveness of using hashtags as part of your social media campaign, we’ll need to go a little more in-depth into the importance behind them.

All Social Media Platforms Use Hashtags the Same Way, Which Can be Used to Your Advantage

Different social media platforms each serve their own purpose in helping brands achieve their overall marketing goals (read which social media platform works best for your business), but they all have one common benefit that your brand can take advantage of: hashtag marketing strategies. Even though some hashtag marketing strategies work better on certain social media platforms like Twitter or Instagram, hashtags still provide free exposure for your brand to people that don’t follow your brand. Your company can be found by people who may not have even been aware of your brand until they searched through the posts using a hashtag that one of your posts incorporated.

Hypothetically, a brand could get more exposure to its target audience using effective hashtag marketing strategies than a billboard on the interstate could. That is why hashtags can be a powerful marketing tool that you simply can’t ignore.

Man and woman discussing hashtag marketing strategiesLet’s Talk Strategy- Hashtag Marketing Strategies to Be Exact

Okay, so we can now agree that hashtags are something you could really take advantage of when creating your business’s social media plan. Now you just need to know how to use hashtags correctly.

When you first create your business’ social media account, it’s important to build a brand identity that will give your account the exposure it needs to increase in followers and customer engagement. The easiest way to do this is by using hashtags that are relevant to your post, brand identity, and your target market.

One mistake common mistake businesses make is when they cram as many hashtags as possible in one post to cover as much ground as possible. While your post is more likely to be seen by someone, your post will appear to look like they are from a spam account. Instead, use only a couple of hashtags that people would likely search for and are relevant to what you are posting.

For example, a hashtag to use when sharing this article would be #socialmediamarketing or #digitalmarketingtips. By using a few specific hashtags that are relevant to the post that someone would search for, you may gain followers by providing information they are interested in reading (hopefully this blog post lived up to your expectations).

Woman using hashtag marketing strategies onlineNow It’s Time to Put What You’ve Learned into Action

You can now see how developing the right hashtag marketing strategies for social media campaigns actually requires a lot more work than people think. There’s a lot of research and planning that is done behind the scenes of all successful social media campaigns and hashtag marketing strategies. Fortunately for business owners, there are digital marketing agencies like Catapult Creative Media that are highly experienced and trained to create effective hashtag marketing strategies so brands can thrive online.

To increase your brand’s exposure on social media and use hashtags the right way, trust the digital marketing experts at Catapult Creative Media and contact us today!


Ashley Boudreaux is a Digital Analyst for Catapult Creative Media. She is an LSU graduate with a B.A. in Mass Communication and a minor in French. In her free time, she enjoys visiting petting zoos and climbing trees.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Ignoring online reviews

The Cost of Ignoring Online Reviews

Ignoring Online Reviews Can Hurt Your PPC Campaign, Your Organic Search Results, and Your Business

You’ve been told by every marketing agency in town that reviews are important for your business. You have asked a few of your clients to review you online, but it isn’t worth the effort to you because they never end up leaving one. While it may just seem like the next fad that advertising agencies are trying to sell you, there actually is a reason to not only get online reviews but pay attention to them as well. In fact, ignoring online reviews can actually hurt your business and your online advertising efforts.

Woman checking PPC campaign on computerIgnoring Online Reviews Can Hurt Your PPC Campaign

Google has long shown that user reviews are important. In the beginning, Google prioritized embedded links on relevant sites pointing to your site as a form of qualifying reviews. Now ratings are prominently displayed in local search results. Google considers the opinion of others when determining where to rank your website. Google trusts others to describe their experience with your goods and services accurately in hopes that other users will have a better understanding of what to expect for their experience.

How does all this play into your PPC Campaign? Good question. While user reviews don’t directly affect your PPC campaign – after all, you are paying for your ads to show up for certain keywords – they still have an impact on how well your ads perform. In fact, reviews affect your click-through rate and your cost per click.

Google has added two types of extensions to Google AdWords that deal with the opinions of others about your business, but more on that later. If you think consumers aren’t looking at those extensions and making decisions using that information then you might be in for a surprise and could end up losing money and customers.

Click Through Rate and Cost-per-click

Your ad cost depends on how well your ads perform and how well your ads perform is based on your quality score. Quality score is Google’s way of determining the quality of your ads and whether they are meeting the needs of the user. It’s based on click-through rate, ad relevance, and page experience. In other words, if the consumer clicks on your ad based on the information in the ad and then finds what they want, your cost per click is likely to cost a lot less.

Now, since click-through rate is a major factor in the quality score, you want more people clicking on your ad, but how do you get them to do that? By giving the consumer the information they want to see of course! Consumers rely heavily on reviews to tell them about whether they will have a good experience with your business. In comes the ad extensions from Google. Google will allow you to pull ratings from third-party review sites and display it in your ad if it meets certain requirements. The other extension you can add is a third-party quoted review that links directly to its source.

With those two ad extensions, you can give consumers information about how much others like your goods and services. Think about it as a consumer, which would you click? The ad that shows up first or the ad that shows a business has a 4.4-star rating? Many consumers are looking for ads that provide them with relevant information for their shopping, aka the one that shows them that others had a good experience.  Often the ads with high review ratings in their extensions will be clicked on because they provide quality information. More clicks equal up to less cost per click, which means less money you have to pay.

Guy looking at organic search results on a computerIgnoring Online Reviews Can Affect Your Organic Search Results

Even if you don’t have a PPC Campaign, you are still probably relying on local search results. The effect of online reviews on your business is still prevalent and may be hurting you more than you think. When people are shopping locally, they often read reviews to determine whether they should stop in to visit your shop or not. The all-powerful “business near me” search from consumers means they are looking to stop in your shop within the next hour. The only thing that might stop them is reading negative reviews.

Don’t ignore your reviews just because you don’t want to deal with them. Having reviews in multiple places, especially on Google, is a great way to ensure you aren’t missing out on business. Don’t lose to your competitor just because they took a little extra time to ask their customers to review them. Manage your reviews and improve your PPC campaigns and your overall business traffic.


Meredith Kisow is the lead copywriter at Catapult. She enjoys reading, hiking, and taking way too many pictures of her cat.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

 

 

 

 

Reputation Management for Your Business

Online Reputation Management Goes Beyond Bad Reviews

In today’s highly competitive market, people’s perception of a brand can have a huge impact on a company’s sales and revenue. With all of the competition surrounding your brand, it is important to stand out with a strong online reputation. Online reputation management is exactly what the phrase suggests: maintaining your company’s reputation online.

People often rely on online reviews to decide whether or not they should buy a product or service. According to a survey conducted by Dimensional Research, 90 percent of customers say that their buying decisions are influenced by online reviews. Think back to the last time you were interested in buying a product or hiring a service. You most likely did your research and based part of your decision on the online customer reviews.reputation-management_tinypic

 

A brand with a good online reputation is trusted more among customers. Customers will not always leave a review on their own, however, even if they are satisfied with a product or service. As part of your reputation management strategy, it is important to proactively ask pleased customers for a review and reply to reviewers to show that you care about their opinions – both positive and negative.

When you respond to reviews, potential customers will see that your company is both interactive and cares for its customers. If people appear to trust your brand, others are likely to follow. Customers are more likely to trust a company with 4 stars and 100 reviews than a company or product with 5 stars and 2 reviews.

Discover Customer Insights

It is crucial that your company is up to date on what people are asking for in regards to your product or service. Implementing some of their ideas or needs may even improve customer satisfaction as well as increase growth of your business.bigstock--151880750-[Converted]

If you find you don’t have the time to keep up with your company’s online reputation, we offer professional online reputation management services at Catapult Creative Media. With our dedication and experience, we will work with you to manage your company’s reputation and keep your company growing. If you are ready to get started or have any questions, give us a call at 225-590-3310.


 

Abigail Scorsone is a Senior at LSU studying Digital Advertising and Business Administration. In her free time, she enjoys cuddling with cats and watching Disney movies.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Which social media platform works best for your company?

Which Social Media Platform Works Best for Your Company?

Choose the Social Media Platform that Works for Your Business

Communicating through social media has become one of the easiest ways of sharing information. Social media has also become a key component in marketing efforts. There are multiple social media platforms to reach your target audience, but which platform is the best for your business? The social media platform you should use for your business is dependent on the type of business you have, as well as the goods and services you offer.

Who is Your Target Audience?It is important to know what social media platform your target audience spends time on.

One of the most important aspects to consider when you are focusing on marketing online is what platform your target audience is on. If you are targeting an older audience they are most likely on Facebook or LinkedIn. If you are looking to advertise to younger audiences then you should focus on posting to Twitter or Instagram.

Age of Audience – Facebook/Twitter

Facebook has been used as a marketing tool for years, and it’s still helpful when you are trying to reach customers who are in their late twenties or older.

Facebook allows you to create a business page for your company and advertise on that page. In addition, Facebook also allows you to boost posts on your business page, which makes it a strong platform to promote your business on.

A boosted post is a post on your business page that can appear higher up on your target audience’s news feed because you pay a fee. Boosting a post can help you get the attention of your target audience who may not follow your business page on Facebook yet.

Twitter has become a highly popular social media platform amongst people in their mid-twenties and younger. Twitter is a great way to connect with your target audience in order to expand your business and increase brand awareness.

Brand awareness is familiarizing customers with your business brand. The more your clients know about your products and services, the higher the chance that they will purchase from your company.

Twitter allows you to say exactly what you need in a short, impactful status. Recently, Twitter has changed its character count from 140 characters to 280 characters. This change allows you to add a few extra words to your message on Twitter, which gives you more room to post links to your website in addition to your message.

Being Visual – Instagram/PinterestYounger target audiences are found on Twitter, Instagram, and Pinterest.

Millennials and younger generations are moving away from using Facebook. This is primarily why both Instagram and Pinterest are popular among younger generations.

Instagram is an interactive platform that provides a way for you to show your products off in a visual fashion. Along with normal posting, the platform also has another feature called stories. Instagram stories are posted images and videos that cannot be viewed by your audience after 24 hours.

Stories are a great way to make sure that your business shows up on Instagram frequently with different content. Once an Instagram story is posted, your story moves to the front of all other peoples’ stories, which makes it easier for your audience to see. Instagram stories also offer options to vote on various items, add locations, and add links. Voting has added to the interactive feature and can benefit you greatly if your target audience is using Instagram frequently.

Pinterest allows users to find new ideas and save them by “pinning” the images on boards. Pinterest is a great way to find new products and services as well as do-it-yourself, or DIY, projects. Pinterest also specifically targets a largely female demographic.

Pinterest is a predominately visual social media platform, allowing you to share images of your products or services. Pinterest captures the attention of the audience through visuals, and then it links out to other sites. This would be a great place to promote the best image of your products and link it to your website.

If you need help trying to figure out where you should be spending your money in social media marketing, give Catapult Creative Media a call at 225-590-3310.


Patsy Hartsell is a senior at the University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

Branding Your Company for the New Year

Rebranding Your Company for the New Year

Company Rebranding Takes Time. Start Rebranding Early and Get a Head Start on the New Year.

It’s October! And you know what that means? It’s time to start thinking about rebranding and acting on any changes you would like to make to your company’s brand for the new year. Branding is extremely important for your company as it helps make your company memorable and drives customers to your business.

While it’s easy to get caught up in the holiday season, you shouldn’t wait until December to think about rebranding for the new year. It’s important to allow a creative team an appropriate amount of time to help you with rebranding. Starting to rebrand in October or November gives a team a good amount of time to rebrand your company properly.

Whether your new year’s resolution is to rebrand your company, or to make sure your company’s marketing stays consistent, Catapult Creative Media can help you reach your resolution.

New WebsiteUpdating your website is important for rebranding

If your goal for the new year is to redesign your website, you’re going to need it to be planned out ahead of time. Development for a well-done site takes time. There are many stages in creating a functional and beautiful website, ranging from brainstorming sessions to coding to copywriting.

At Catapult, we work to create the best custom website for your brand.

New Logo

In addition to your website, an original logo helps set your business apart from competitors. Redesigning your logo can give it more than just a fresh look; it can also give you the opportunity to change up any outdated designs, colors, or font choices.

An updated, well-designed logo will make your business more memorable to your customer.

Brand Consistency

Without brand consistency, your company brand is useless. A company’s brand is a company’s identity, so it’s important for your business to have a clearly defined brand.

Keeping company colors consistent throughout your logo, website, print, and promotional items is an easy way to keep your brand consistent. Other components of brand consistency to keep include a font type, your company’s visuals, and how your company communicates to your target audience. Think of your favorite brands, how many ads do they run that have the same message behind them? This is part of brand consistency. When you change up the visuals, but keep the communication between your brand and customers the same, your brand is still recognizable to your audience.

Through brand consistency, customers will recognize your brand easily and think of your company when that brand is brought to mind.

Print and PromoPrint and Promotion Items help keep your company top of mind for your customers

Print and promotional items can benefit your company greatly. Print items, from business cards to brochures, give others insight into what your business is all about. They also give others easy access to both your name and contact information, as well as the company’s mission statement or services. Print items go beyond just business cards and brochures to include items such as fliers, banners, folders, and much more.

Promotional items can be just as important to your business as print items. Promotional items are capable of leaving a lasting impression of your business on potential customers. Good quality promotional items are more likely to be used on a daily basis, and be seen by others. Not only does this keep your business top of mind, but it is also essentially free advertising. At Catapult, we can provide your company with any promo item, from tumblers to card-holders.

With competitive pricing, the team at Catapult will get you the best website, logo, and print and promotional items for your company. Having your website, logo, and your print and promotional items all taken care of by the same company leaves little room for errors or inconsistency.

At Catapult, we work to help you achieve your business goals for the new year. Call us today to schedule and appointment at 225-590-3310.


 

Patsy Hartsell is a senior at the University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.


 

Business Blogging Benefits

The Benefits of Business Blogging

The Simple, Yet Substantial Benefits of Business Blogging

As technology continues to grow and evolve, it’s important that your business grows with it. Many business owners may think the only way to grow their business’s brand or word of mouth is through social media, but this isn’t necessarily true. Blogging is often an overlooked, but effective way to grow your business.

One of the biggest benefits to business blogging is that it is an inexpensive way to boost your presence online. Many businesses have begun integrating blogging into their marketing plans in order to reach out to their audiences in a different way. With so many businesses developing their own blogs, it’s time to learn why you should consider adding a blog to your current website and marketing strategy.

Business Blogging Drives Traffic to Your SiteBusiness Blogging drives traffic to your site that you can track.

Website traffic is a critical part of drawing in new business leads. The more people who view your website, the greater the chance you’ll receive a new lead or customer. Blogging is the perfect tool for driving traffic to your website.

Normally there is a set number of pages on your website. Many of these pages aren’t updated frequently. Pages like the “About Us” page may not even need an update. Google and other search engines, however, are more likely to rank your site higher in search results if your site is actively updated.

By blogging, you’re adding new content to your site. Every time you publish a new blog, you’re adding new content to your website, giving people more chances to find your site and giving Google the incentive to rank your site higher in the search results by indexing your new pages.

Blogging can Boost Your Search Rating

When advancing your business, search engine optimization is critical. In short, search engine optimization, or SEO, is the process of ranking higher in search results by building pages that focus on one specific topic or word. By focusing on a specific word or phrase you are more likely to rank higher in Google or another search engine’s results for that particular word or topic. You can target specific terms your customer-base might search for, and write blogs around that term.

Business blogging is particularly effective for building out new pages around terms your audience may be searching for. Accounting for other factors, the better your search engine optimization is, the better a search engine will rank you. The higher you’re ranked, the easier it will be for a potential customer to find your website.

Blogging Adds Authority to Your Business

By posting blogs frequently about your industry, you have the chance to establish yourself as a knowledgeable authority within your industry. Showing you have a considerable amount of knowledge about your field will help you earn trust from current and potential customers.

By posting regularly, you can become a customer’s “go to” resource for looking up information in your field. When you’re the go-to resource, you’re more likely to be at the top of a potential customer’s mind when they’re in need of your service.

Blogging Connects People to Your BrandYou can connect with your customers online with business blogging.

Brand awareness is extremely important to your business’ success. Essentially, brand awareness is how familiar consumers are with the qualities or image of your business or brand. By blogging, you’re allowing customers to connect with your brand on a different level.

Through a blog, both potential customers and current customers can see more personal aspects of you and your business. You can show your audience your business’s personality, standards, and vision in an easy, digestible blog.

Keeping up a weekly or monthly blog is not only easy to run, it is also inexpensive to maintain. By putting a few hours of effort into writing, you can boost your business and connect with your audience on an entirely new level.

If you find that you don’t have the time to keep up a routine business blogging schedule, and also keep your business running smoothly, we offer monthly blogging at Catapult. With experience in SEO and content creation, we’ll help your business boom.


 

Madison Martin is a senior at Louisiana State University pursuing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.


 

Net Neutrality - Why it Matters for your Business

Net Neutrality – Why it Matters for your Business

Will Your Business Survive if Net Neutrality is Gone?

Recently, there’s been a lot of debate about net neutrality. Opinions have been ranging from good to bad to confused. For such a controversial issue, the definition of net neutrality is often blurred, turning an important phrase into an empty buzzword. With so many misconceptions and even more confusion, we’ll be breaking down and explaining what net neutrality actually is and why it should matter to you and your business.

What Exactly is “Net Neutrality”?

What is net neutralityAt its core, net neutrality is the principle that everyone should have equal access to all data on the internet. Internet connection is normally a paid service provided by Internet Service Providers also known as ISPs.

Without net neutrality in place, ISPs could elect to provide priority access to the internet to select customers This would allow ISPs to potentially discriminate and apply charges differently based on the platform, IP address, or even the data being accessed at a given time. Because of this, net neutrality is often referred to as the First Amendment of the internet.

The big supporters of net neutrality are content creators such as Google, Facebook, Apple, and Microsoft. Companies opposed to net neutrality are typically ISP companies such as Verizon, Comcast, AT&T, and Cox. The main division of government that is charged with regulating all of these companies and the internet is the Federal Communications Commission, better known as the FCC. Now that we have a better understanding of what net neutrality is and all the players on the table, let’s talk about why it’s at risk of being taken away.

Why is Net Neutrality at Threat?

Many of the laws currently regulating the internet were set up by the FCC in 2015. The laws established in 2015 were primarily put in place to regulate ISPs and to allow the FCC to regulate both wireless and wired-in connections to the internet. By regulating ISPs, the FCC Why is net neutrality at threatwas able to keep ISPs from charging premium access to the internet. With the laws in place, the FCC could freely set rates and allow open competition within the web.

Former Verizon lawyer and new chairperson of the FCC, Ajit Pai, has been pushing to overturn the 2015 regulation since April of 2017. In May of 2017, the FCC announced intentions to repeal the initial order and to replace it with another later in the year. From May 18 to July 17 the FCC opened up a 90-day comment period to hear from the public on the issue. The FCC must reply to the publics’ opinions by August 16, before the final vote on the potential new regulation later this year.

But What’s at Risk for You?

Net neutrality is extremely beneficial for any company active on the internet, whether it’s their digital marketing efforts, daily research needs, or client services. Net neutrality tremendously evens the playing field on the internet. It allows for even-access competition without the need to worry that other players may have an advantage because they can pay more to ISPs. In this same vein, you can start a business online with a new idea easily. Net neutrality allows anyone to start on the internet and automatically be within the same playing field as internet giants like Amazon or Facebook.Net neutrality is currently at risk

Currently with net neutrality, starting a website is a relatively pain-free process. If you decide to start a website to grow your company, you don’t have to worry about paying-off ISPs just to potentially show up in front of customers. Rather than being penalized for not paying more to receive a decent internet speed, you’re already guaranteed that with net neutrality.

How well your website performs, including in speed and your ranking, will not be penalized if you can’t pay for better speeds. When you have to pay for better service or reach, how successful you are will be based on how much influence or money you have or can pay. New start-up companies and websites will have a much lesser chance of success when in opposition to a mega-company like Amazon if net neutrality no longer exists.

Removing net neutrality only really benefits big companies with a strong brand and Internet Service Providers. Smaller businesses and start-ups will most likely struggle to stay afloat.


Madison Martin is a senior at Louisiana State University pursing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Why Hire Millennials

Why Hiring Millennials is the Right Move for Your Company

The Millennial Generation Can be a Great Asset to Your Business

Known as “generation now,” “echo boomers,” and most commonly “millennials,” Generation Y has become one of the most controversial generations to date. No one can seem to agree whether millennials are the worst thing or the best thing to happen to the world.

Born between 1980 and 1997, millennials are the biggest current generation, outsizing even the baby boomer generation. Millennials are quickly becoming the biggest part of the current workforce, which isn’t as scary as it sounds. Millennials actually have many positive qualities that make them a valuable part of the workforce.

Millennials have Character

Studies show millennials have an extremely genuine and driven attitude, in comparison to other generations. Millennials prefer to be honestly judged based on their performance. They are fond of feedback and are constantly looking for ways to improve themselves whether it be at work, in school, or at home.Millennials have character

Being extremely driven, those in Generation Y will never do a job mindlessly or without passion. They constantly look to advance their careers, invested in whatever they choose to do. No matter how simple the job is, this generation connects to it personally, and gives it their all. Genuine and driven, millennials will be able to take any criticism given and use it to improve their performance. With those two combined traits, millennials are always growing as a valuable employee.

Millennials are Team-Players 

There’s a reason Generation Y is also known as the “We Generation.” Millennials collaborate extremely well with others, becoming less egocentric than previous generations. They are an extremely steadfast and determined generation. Due to this, millennials will actively work toward logical answers and solutions when put in a team environment.

When working with others, this generation can bring a positive energy to any team. Those in Generation Y are less-jaded than previous generations too, always willing to look on the bright side rather than be a Debby Downer. If things go wrong, not only will millennials actively work toward fixing the problem, they will also keep the problem from bringing them or their team down.

Let’s Talk Technology

As cliché as it is, you can’t mention millennials without mentioning how tech-savvy the generation is. Most millennials can’t remember a time before computers were a part of every-day life. Their generation was the first to have computer classes integrated as part of their elementary school curriculum. Technology has been present and evolving for the entirety of a their lives.

Millennials are well-verse in technologyTechnology has become a huge part of our society, and it has become an integral part of many workplaces as well. Having someone who is skilled with technology around a business or office is always a good thing. Having been around technology their whole lives, millennials are well adapted to technology and pick up newer technology quicker than most. This makes millennials a valuable asset to any business attempting to integrate more technology throughout their workplace.

Rather than focusing on the negative stereotypes associated with the generation, it’s time to focus on their positive traits. May it be tech-knowledge, being a team player, or having a good attitude, millennials could bring a lot to any workspace.


Madison Martin is a senior at Louisiana State University pursing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.