Reputation Management for Your Business

Online Reputation Management Goes Beyond Bad Reviews

In today’s highly competitive market, people’s perception of a brand can have a huge impact on a company’s sales and revenue. With all of the competition surrounding your brand, it is important to stand out with a strong online reputation. Online reputation management is exactly what the phrase suggests: maintaining your company’s reputation online.

People often rely on online reviews to decide whether or not they should buy a product or service. According to a survey conducted by Dimensional Research, 90 percent of customers say that their buying decisions are influenced by online reviews. Think back to the last time you were interested in buying a product or hiring a service. You most likely did your research and based part of your decision on the online customer reviews.reputation-management_tinypic

 

A brand with a good online reputation is trusted more among customers. Customers will not always leave a review on their own, however, even if they are satisfied with a product or service. As part of your reputation management strategy, it is important to proactively ask pleased customers for a review and reply to reviewers to show that you care about their opinions – both positive and negative.

When you respond to reviews, potential customers will see that your company is both interactive and cares for its customers. If people appear to trust your brand, others are likely to follow. Customers are more likely to trust a company with 4 stars and 100 reviews than a company or product with 5 stars and 2 reviews.

Discover Customer Insights

It is crucial that your company is up to date on what people are asking for in regards to your product or service. Implementing some of their ideas or needs may even improve customer satisfaction as well as increase growth of your business.bigstock--151880750-[Converted]

If you find you don’t have the time to keep up with your company’s online reputation, we offer professional online reputation management services at Catapult Creative Media. With our dedication and experience, we will work with you to manage your company’s reputation and keep your company growing. If you are ready to get started or have any questions, give us a call at 225-590-3310.


 

Abigail Scorsone is a Senior at LSU studying Digital Advertising and Business Administration. In her free time, she enjoys cuddling with cats and watching Disney movies.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Which social media platform works best for your company?

Which Social Media Platform Works Best for Your Company?

Choose the Social Media Platform that Works for Your Business

Communicating through social media has become one of the easiest ways of sharing information. Social media has also become a key component in marketing efforts. There are multiple social media platforms to reach your target audience, but which platform is the best for your business? The social media platform you should use for your business is dependent on the type of business you have, as well as the goods and services you offer.

Who is Your Target Audience?It is important to know what social media platform your target audience spends time on.

One of the most important aspects to consider when you are focusing on marketing online is what platform your target audience is on. If you are targeting an older audience they are most likely on Facebook or LinkedIn. If you are looking to advertise to younger audiences then you should focus on posting to Twitter or Instagram.

Age of Audience – Facebook/Twitter

Facebook has been used as a marketing tool for years, and it’s still helpful when you are trying to reach customers who are in their late twenties or older.

Facebook allows you to create a business page for your company and advertise on that page. In addition, Facebook also allows you to boost posts on your business page, which makes it a strong platform to promote your business on.

A boosted post is a post on your business page that can appear higher up on your target audience’s news feed because you pay a fee. Boosting a post can help you get the attention of your target audience who may not follow your business page on Facebook yet.

Twitter has become a highly popular social media platform amongst people in their mid-twenties and younger. Twitter is a great way to connect with your target audience in order to expand your business and increase brand awareness.

Brand awareness is familiarizing customers with your business brand. The more your clients know about your products and services, the higher the chance that they will purchase from your company.

Twitter allows you to say exactly what you need in a short, impactful status. Recently, Twitter has changed its character count from 140 characters to 280 characters. This change allows you to add a few extra words to your message on Twitter, which gives you more room to post links to your website in addition to your message.

Being Visual – Instagram/PinterestYounger target audiences are found on Twitter, Instagram, and Pinterest.

Millennials and younger generations are moving away from using Facebook. This is primarily why both Instagram and Pinterest are popular among younger generations.

Instagram is an interactive platform that provides a way for you to show your products off in a visual fashion. Along with normal posting, the platform also has another feature called stories. Instagram stories are posted images and videos that cannot be viewed by your audience after 24 hours.

Stories are a great way to make sure that your business shows up on Instagram frequently with different content. Once an Instagram story is posted, your story moves to the front of all other peoples’ stories, which makes it easier for your audience to see. Instagram stories also offer options to vote on various items, add locations, and add links. Voting has added to the interactive feature and can benefit you greatly if your target audience is using Instagram frequently.

Pinterest allows users to find new ideas and save them by “pinning” the images on boards. Pinterest is a great way to find new products and services as well as do-it-yourself, or DIY, projects. Pinterest also specifically targets a largely female demographic.

Pinterest is a predominately visual social media platform, allowing you to share images of your products or services. Pinterest captures the attention of the audience through visuals, and then it links out to other sites. This would be a great place to promote the best image of your products and link it to your website.

If you need help trying to figure out where you should be spending your money in social media marketing, give Catapult Creative Media a call at 225-590-3310.


Patsy Hartsell is a senior at the University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

Branding Your Company for the New Year

Rebranding Your Company for the New Year

Company Rebranding Takes Time. Start Rebranding Early and Get a Head Start on the New Year.

It’s October! And you know what that means? It’s time to start thinking about rebranding and acting on any changes you would like to make to your company’s brand for the new year. Branding is extremely important for your company as it helps make your company memorable and drives customers to your business.

While it’s easy to get caught up in the holiday season, you shouldn’t wait until December to think about rebranding for the new year. It’s important to allow a creative team an appropriate amount of time to help you with rebranding. Starting to rebrand in October or November gives a team a good amount of time to rebrand your company properly.

Whether your new year’s resolution is to rebrand your company, or to make sure your company’s marketing stays consistent, Catapult Creative Media can help you reach your resolution.

New WebsiteUpdating your website is important for rebranding

If your goal for the new year is to redesign your website, you’re going to need it to be planned out ahead of time. Development for a well-done site takes time. There are many stages in creating a functional and beautiful website, ranging from brainstorming sessions to coding to copywriting.

At Catapult, we work to create the best custom website for your brand.

New Logo

In addition to your website, an original logo helps set your business apart from competitors. Redesigning your logo can give it more than just a fresh look; it can also give you the opportunity to change up any outdated designs, colors, or font choices.

An updated, well-designed logo will make your business more memorable to your customer.

Brand Consistency

Without brand consistency, your company brand is useless. A company’s brand is a company’s identity, so it’s important for your business to have a clearly defined brand.

Keeping company colors consistent throughout your logo, website, print, and promotional items is an easy way to keep your brand consistent. Other components of brand consistency to keep include a font type, your company’s visuals, and how your company communicates to your target audience. Think of your favorite brands, how many ads do they run that have the same message behind them? This is part of brand consistency. When you change up the visuals, but keep the communication between your brand and customers the same, your brand is still recognizable to your audience.

Through brand consistency, customers will recognize your brand easily and think of your company when that brand is brought to mind.

Print and PromoPrint and Promotion Items help keep your company top of mind for your customers

Print and promotional items can benefit your company greatly. Print items, from business cards to brochures, give others insight into what your business is all about. They also give others easy access to both your name and contact information, as well as the company’s mission statement or services. Print items go beyond just business cards and brochures to include items such as fliers, banners, folders, and much more.

Promotional items can be just as important to your business as print items. Promotional items are capable of leaving a lasting impression of your business on potential customers. Good quality promotional items are more likely to be used on a daily basis, and be seen by others. Not only does this keep your business top of mind, but it is also essentially free advertising. At Catapult, we can provide your company with any promo item, from tumblers to card-holders.

With competitive pricing, the team at Catapult will get you the best website, logo, and print and promotional items for your company. Having your website, logo, and your print and promotional items all taken care of by the same company leaves little room for errors or inconsistency.

At Catapult, we work to help you achieve your business goals for the new year. Call us today to schedule and appointment at 225-590-3310.


 

Patsy Hartsell is a senior at the University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.


 

Business Blogging Benefits

The Benefits of Business Blogging

The Simple, Yet Substantial Benefits of Business Blogging

As technology continues to grow and evolve, it’s important that your business grows with it. Many business owners may think the only way to grow their business’s brand or word of mouth is through social media, but this isn’t necessarily true. Blogging is often an overlooked, but effective way to grow your business.

One of the biggest benefits to business blogging is that it is an inexpensive way to boost your presence online. Many businesses have begun integrating blogging into their marketing plans in order to reach out to their audiences in a different way. With so many businesses developing their own blogs, it’s time to learn why you should consider adding a blog to your current website and marketing strategy.

Business Blogging Drives Traffic to Your SiteBusiness Blogging drives traffic to your site that you can track.

Website traffic is a critical part of drawing in new business leads. The more people who view your website, the greater the chance you’ll receive a new lead or customer. Blogging is the perfect tool for driving traffic to your website.

Normally there is a set number of pages on your website. Many of these pages aren’t updated frequently. Pages like the “About Us” page may not even need an update. Google and other search engines, however, are more likely to rank your site higher in search results if your site is actively updated.

By blogging, you’re adding new content to your site. Every time you publish a new blog, you’re adding new content to your website, giving people more chances to find your site and giving Google the incentive to rank your site higher in the search results by indexing your new pages.

Blogging can Boost Your Search Rating

When advancing your business, search engine optimization is critical. In short, search engine optimization, or SEO, is the process of ranking higher in search results by building pages that focus on one specific topic or word. By focusing on a specific word or phrase you are more likely to rank higher in Google or another search engine’s results for that particular word or topic. You can target specific terms your customer-base might search for, and write blogs around that term.

Business blogging is particularly effective for building out new pages around terms your audience may be searching for. Accounting for other factors, the better your search engine optimization is, the better a search engine will rank you. The higher you’re ranked, the easier it will be for a potential customer to find your website.

Blogging Adds Authority to Your Business

By posting blogs frequently about your industry, you have the chance to establish yourself as a knowledgeable authority within your industry. Showing you have a considerable amount of knowledge about your field will help you earn trust from current and potential customers.

By posting regularly, you can become a customer’s “go to” resource for looking up information in your field. When you’re the go-to resource, you’re more likely to be at the top of a potential customer’s mind when they’re in need of your service.

Blogging Connects People to Your BrandYou can connect with your customers online with business blogging.

Brand awareness is extremely important to your business’ success. Essentially, brand awareness is how familiar consumers are with the qualities or image of your business or brand. By blogging, you’re allowing customers to connect with your brand on a different level.

Through a blog, both potential customers and current customers can see more personal aspects of you and your business. You can show your audience your business’s personality, standards, and vision in an easy, digestible blog.

Keeping up a weekly or monthly blog is not only easy to run, it is also inexpensive to maintain. By putting a few hours of effort into writing, you can boost your business and connect with your audience on an entirely new level.

If you find that you don’t have the time to keep up a routine business blogging schedule, and also keep your business running smoothly, we offer monthly blogging at Catapult. With experience in SEO and content creation, we’ll help your business boom.


 

Madison Martin is a senior at Louisiana State University pursuing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.


 

Net Neutrality - Why it Matters for your Business

Net Neutrality – Why it Matters for your Business

Will Your Business Survive if Net Neutrality is Gone?

Recently, there’s been a lot of debate about net neutrality. Opinions have been ranging from good to bad to confused. For such a controversial issue, the definition of net neutrality is often blurred, turning an important phrase into an empty buzzword. With so many misconceptions and even more confusion, we’ll be breaking down and explaining what net neutrality actually is and why it should matter to you and your business.

What Exactly is “Net Neutrality”?

What is net neutralityAt its core, net neutrality is the principle that everyone should have equal access to all data on the internet. Internet connection is normally a paid service provided by Internet Service Providers also known as ISPs.

Without net neutrality in place, ISPs could elect to provide priority access to the internet to select customers This would allow ISPs to potentially discriminate and apply charges differently based on the platform, IP address, or even the data being accessed at a given time. Because of this, net neutrality is often referred to as the First Amendment of the internet.

The big supporters of net neutrality are content creators such as Google, Facebook, Apple, and Microsoft. Companies opposed to net neutrality are typically ISP companies such as Verizon, Comcast, AT&T, and Cox. The main division of government that is charged with regulating all of these companies and the internet is the Federal Communications Commission, better known as the FCC. Now that we have a better understanding of what net neutrality is and all the players on the table, let’s talk about why it’s at risk of being taken away.

Why is Net Neutrality at Threat?

Many of the laws currently regulating the internet were set up by the FCC in 2015. The laws established in 2015 were primarily put in place to regulate ISPs and to allow the FCC to regulate both wireless and wired-in connections to the internet. By regulating ISPs, the FCC Why is net neutrality at threatwas able to keep ISPs from charging premium access to the internet. With the laws in place, the FCC could freely set rates and allow open competition within the web.

Former Verizon lawyer and new chairperson of the FCC, Ajit Pai, has been pushing to overturn the 2015 regulation since April of 2017. In May of 2017, the FCC announced intentions to repeal the initial order and to replace it with another later in the year. From May 18 to July 17 the FCC opened up a 90-day comment period to hear from the public on the issue. The FCC must reply to the publics’ opinions by August 16, before the final vote on the potential new regulation later this year.

But What’s at Risk for You?

Net neutrality is extremely beneficial for any company active on the internet, whether it’s their digital marketing efforts, daily research needs, or client services. Net neutrality tremendously evens the playing field on the internet. It allows for even-access competition without the need to worry that other players may have an advantage because they can pay more to ISPs. In this same vein, you can start a business online with a new idea easily. Net neutrality allows anyone to start on the internet and automatically be within the same playing field as internet giants like Amazon or Facebook.Net neutrality is currently at risk

Currently with net neutrality, starting a website is a relatively pain-free process. If you decide to start a website to grow your company, you don’t have to worry about paying-off ISPs just to potentially show up in front of customers. Rather than being penalized for not paying more to receive a decent internet speed, you’re already guaranteed that with net neutrality.

How well your website performs, including in speed and your ranking, will not be penalized if you can’t pay for better speeds. When you have to pay for better service or reach, how successful you are will be based on how much influence or money you have or can pay. New start-up companies and websites will have a much lesser chance of success when in opposition to a mega-company like Amazon if net neutrality no longer exists.

Removing net neutrality only really benefits big companies with a strong brand and Internet Service Providers. Smaller businesses and start-ups will most likely struggle to stay afloat.


Madison Martin is a senior at Louisiana State University pursing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Why Hire Millennials

Why Hiring Millennials is the Right Move for Your Company

The Millennial Generation Can be a Great Asset to Your Business

Known as “generation now,” “echo boomers,” and most commonly “millennials,” Generation Y has become one of the most controversial generations to date. No one can seem to agree whether millennials are the worst thing or the best thing to happen to the world.

Born between 1980 and 1997, millennials are the biggest current generation, outsizing even the baby boomer generation. Millennials are quickly becoming the biggest part of the current workforce, which isn’t as scary as it sounds. Millennials actually have many positive qualities that make them a valuable part of the workforce.

Millennials have Character

Studies show millennials have an extremely genuine and driven attitude, in comparison to other generations. Millennials prefer to be honestly judged based on their performance. They are fond of feedback and are constantly looking for ways to improve themselves whether it be at work, in school, or at home.Millennials have character

Being extremely driven, those in Generation Y will never do a job mindlessly or without passion. They constantly look to advance their careers, invested in whatever they choose to do. No matter how simple the job is, this generation connects to it personally, and gives it their all. Genuine and driven, millennials will be able to take any criticism given and use it to improve their performance. With those two combined traits, millennials are always growing as a valuable employee.

Millennials are Team-Players 

There’s a reason Generation Y is also known as the “We Generation.” Millennials collaborate extremely well with others, becoming less egocentric than previous generations. They are an extremely steadfast and determined generation. Due to this, millennials will actively work toward logical answers and solutions when put in a team environment.

When working with others, this generation can bring a positive energy to any team. Those in Generation Y are less-jaded than previous generations too, always willing to look on the bright side rather than be a Debby Downer. If things go wrong, not only will millennials actively work toward fixing the problem, they will also keep the problem from bringing them or their team down.

Let’s Talk Technology

As cliché as it is, you can’t mention millennials without mentioning how tech-savvy the generation is. Most millennials can’t remember a time before computers were a part of every-day life. Their generation was the first to have computer classes integrated as part of their elementary school curriculum. Technology has been present and evolving for the entirety of a their lives.

Millennials are well-verse in technologyTechnology has become a huge part of our society, and it has become an integral part of many workplaces as well. Having someone who is skilled with technology around a business or office is always a good thing. Having been around technology their whole lives, millennials are well adapted to technology and pick up newer technology quicker than most. This makes millennials a valuable asset to any business attempting to integrate more technology throughout their workplace.

Rather than focusing on the negative stereotypes associated with the generation, it’s time to focus on their positive traits. May it be tech-knowledge, being a team player, or having a good attitude, millennials could bring a lot to any workspace.


Madison Martin is a senior at Louisiana State University pursing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

3 Reasons How Social Media Helps Your Brand Recognition

Never Heard of It – 3 Reasons How Social Media Helps Your Brand

Social Media Helps Your Brand by Increasing Brand Recognition and Brand Loyalty

In the enormous scope of the business world, social media is relatively new to the scene, having been introduced within the last 15 years. As a tool for business, its possibilities are limitless but not everyone has fully tapped into its possibilities. Social media can boost a business’s brand easily in three impactful ways.

  1. Boosting Your Brand’s Recognition

The concept of brand recognition has been on the market for quite some time. Brand recognition is someone’s ability to recall a brand and be able to define its general attributes. Brand recognition is built on numerous brand impressions, big or small. As a business, having and staying active on social media gives you more opportunities to generate impressions by opening up more channels. Similar to running a T.V. spot or having Men talking about brand recognitionan ad in your local newspaper, social media is another way to reach current and potential customers.

Social media can be a more cost-effective way to generate brand recognition in comparison to traditional media like television and paper ads. Along with this, social media adds to a business’s ability to bring in new customers through recognition.

 

  1. A Two-Way Conversation with Consumers

One of the biggest things separating social media from traditional media is the ability to start a conversation. A conversation, in social media terms, means the act of interacting with customers directly. An ad in a magazine is a one way of conversation; it talks at consumers. A magazine ad does not allow a consumer to give any feedback. A social media post however, allows a consumer to give feedback through responses and allows you to respond to them, making a connection or a two-way conversation.

Starting a two-way conversation allows your brand to feel more human to consumers compared to a company only interested in selling a good or service. It personifies your brand, allowing it to be more relatable to consumers. In today’s market, there will always be someone who can do exactly what you do, for better or worse. Having that two-way conversation with your audience can be the thing that sets you apart from competitors.

  1. Building Lasting Brand Loyalty

Brand loyalty can be defined as a customer’s preference for a certain business over the business’s competitors. A company can build the brand loyalty of their customers with the help of social media. One way to build loyalty is through two-way conversations with your audience. With enough conversations taking place, eventually, a community will be formed with your brand or business at its base.

social media builds brand recognitionWith brand loyalty, you can even earn additional exposure from your followers on social media. Earned press or media is attention earned through people enjoying your brand and talking about your brand. Social media gives these fans, or brand evangelists, a huge platform to speak about your brand, thus giving their followers impressions of your brand as well.

Overall, social media is an extremely impactful tool for boosting both businesses and brands. In the market, it is becoming increasingly important to give your audience an interactive experience, and social media allows for that. It’s a platform that grows more each day, showing no signs of slowing down.


Madison Martin is a senior at Louisiana State University pursuing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Linking You Brand with a Social Cause Focus Keyword: social cause

Let’s Have a Cold One

Companies Linking Their Brands to Social Causes Need to Avoid Making the Same Mistakes of Pepsi

Over the past few years, companies have been attempting to link their brands to current events and social causes due to a change in how audiences choose to buy things. The change came with the shift in how newer generations make decisions on how to pick which product or service to purchase. When linking a social cause to a brand however, companies need to proceed cautiously or risk alienating their audience. It’s dangerous to go alone, take this advice.

Simon Sineck’s Golden Circle

The big shift in purchasing habits can be best understood through Simon Sinek’s Golden Circle theory. In summary, Sinek believes that in the past what a brand sold was the most important aspect to a consumer, but now, more successful companies sell the why of what they do. It’s extremely easy for a consumer to see what a company is selling. Why a company does what it does is a much deeper question that not every company can answer, but it is becoming a big part of why consumers choose brands to support.

In today’s market, consumers wConsumers like being able to relate to a brand through a social causeant to know why what a company does matters, outside of pulling in a profit. Consumers want to have a personal connection and to be able to relate to a business or brand. By relating their brand to a cause, a company is giving more depth to why they act in the ways they act, giving potential customers a way to connect with the brand on a deeper level, and allowing the company to reach new audiences with similar ideals.

As a company, are they humanitarians? Have they worked with non-profits to protect the environment? Do they even care about anything? Questions that would hardly be considered 20 years ago are now in the front of a potential customer’s mind and are governing purchasing decisions. The companies that adapt and support the social causes that their audiences are passionate about see more support from that audience.

Don’t Be Like Pepsi: “What” Can’t Carry a Cause

However, like most things, using a cause to boost your brand can have drawbacks if done incorrectly. Pepsi released a commercial in April of 2017 that faced major backlash from the general public. The commercial focused on current events happening within the U.S. including discrimination, protests, and diversity.

The way Pepsi handlCrowd passionate about a social causeed the subject matter was ultimately the problem. Rather than focusing on the idea that unity and peace is achieved through understanding, Pepsi focused on their product and used it as the answer to a social issue. Pepsi tried to say that its product is the glue that holds us all together and solves a social issue. The company focused on what they were selling rather than why they were doing so.

From a business standpoint, Pepsi’s main goal for taking on the topic was most likely in an effort to reach a different audience, which was unsuccessful. It seems that Pepsi made the ad to sell their product, with no deeper meaning, and it shows. It’s harder to accept that a product is uniting people rather than an ideal, and the effort comes off as exploiting issues to sell a product.

Why the “Why” Actually Matters 

It’s not all doom and gloom when wanting to unite your business to a social cause with something more relatable to your potential customers. As proof, within a few weeks of the Pepsi ad, Heineken released its own commercial dealing with diversity. The whole point of Heineken’s commercial was to establish, as a world, that we all have more in common than we have differences. Rather than using their beer as a way to bridge the gap between the ideals, Heineken used human empathy to bridge the gap between different viewpoints.

Heineken united their brand to a cause without using their product as the vehicle by letting their product take the backseat to the message. Rather than focusing on sHeineken succeeded in uniting people to a social causeelling a product and making a buck off a tough subject, Heineken let their ad be a vehicle for their why: to help people with different ideals find common ground.

Their beer is featured, but not as the solution to solving the complicated social issue of diversity like in Pepsi’s ad. This type of social cause marketing allows people who may not drink beer see Heineken in a new light, allowing Heineken to reach outside their target audience.

In Conclusion

Ultimately, bringing a new set of ideals into your business is a good thing when done right, keeping in mind the way consumers see brands in today’s day and age. Attaching a cause to your brand can reach an audience that would normally not be interested in your product or service. Overall, connecting your brand to a cause can strengthen the connection between consumer and brand.


Madison Martin is a senior at Louisiana State University pursuing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, sleeping, and playing video games.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.