Why Updating Your Website is Good for Business

Keep Your Website Relevant by Keeping Your Website Updated

In the digital era, having a functional website is essential in having a business. People rely on a company’s site for information and to learn more about the business. What makes a company stand out is how well its website looks and works.

Let’s be honest, there were fashion trends we followed that still haunt us to this day. What may have been trendy at the time may not look so great now. While we may want to hold onto our shoulder-padded jackets and parachute pants, it’s important to show your potential clients that your business is still relevant today with a functional and modern website.

An update to your business website could make the biggest difference in the amount of web traffic you get on your site and the new clients that come through your door.

Keep Your Site Visually AppealingUpdate your website so it looks good with design, colors, and layout

Updating your colors, layout, or even the content of your website can increase the positive response rate from your target audience. Out-of-style websites lose a lot of credibility with potential clients. Dr. B.J. Fogg from Stanford University conducted a study with other researchers about website credibility. Fogg found that 46 percent of consumers assess the credibility of a website by its visual design. That’s a lot of trust to put into a web design.

Even updating the pictures could bring new life to your webpage. Having blurry or pixilated pictures on your site is not only unappealing to users but may also indicate that the content on your site is outdated or inaccurate.

Update Website Content

As your business evolves, your services may change as well. If there are products or services that your company no longer provides, it’s time to update your site. Nothing breaks the trust and drives potential clients away faster than offering a product that is no longer available.

Adding new content to your site on a regular basis is a good way to keep your site current. Posting a blog on a weekly or monthly basis adds new material to your site that is not only relevant but can also bring more traffic to your site. A blog can also entice people to stay on your site longer, which increases the likelihood that they will find a product or service they want and then buy from your company.

If you don’t have the extra time to regularly add content to your blog, Catapult Creative Media provides blogging services for businesses. We write relevant blog content, which is directed toward your business industry, and post each blog right on your website.

Enhance PerformanceUpdating your website with SEO can improve site visitors

Websites are becoming more advanced as technology continues to progress. Our phones and computers update every few months to fix a few bugs and enhance performance. The same should be done to your website.

Have you ever clicked out of a site because it took too long to load? Research shows that the tolerable wait time for website retrieval is two seconds. People are looking for instant results, and if your webpage takes too long to load, you could be losing business. Don’t let the competition steal potential clients because of a slow website. Updating your site and enhancing your website’s speed will surely give people a chance to at least look at what your business has to offer.

Improve Your Search Ranking

When it comes to search engine optimization (SEO), having an updated website can improve your website’s search page ranking. New content shows that your website is still valid and relevant.

Google ranks a website by its content, performance, traffic, and the overall structure. Within the last few years, website ranking has now included how well your website works on mobile devices. Having a nice website is one thing, but in order to really boost your website ranking, having a fast, well-designed website that is user-friendly on every device can really improve your website status.

When your site is ready for an update, trust Catapult Creative Media for all your website needs. We specialize in web design and reconstruction. No project is too big or too small for us to handle. For a swifter, sleeker website, be sure to give Catapult a call at 225-590-3310.

 


Ashley Boudreaux is a senior at Louisiana State University. She is currently studying Mass Communication and French. In her free time, Ashley enjoys visiting petting zoos and climbing trees.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

Reputation Management for Your Business

Online Reputation Management Goes Beyond Bad Reviews

In today’s highly competitive market, people’s perception of a brand can have a huge impact on a company’s sales and revenue. With all of the competition surrounding your brand, it is important to stand out with a strong online reputation. Online reputation management is exactly what the phrase suggests: maintaining your company’s reputation online.

People often rely on online reviews to decide whether or not they should buy a product or service. According to a survey conducted by Dimensional Research, 90 percent of customers say that their buying decisions are influenced by online reviews. Think back to the last time you were interested in buying a product or hiring a service. You most likely did your research and based part of your decision on the online customer reviews.reputation-management_tinypic

 

A brand with a good online reputation is trusted more among customers. Customers will not always leave a review on their own, however, even if they are satisfied with a product or service. As part of your reputation management strategy, it is important to proactively ask pleased customers for a review and reply to reviewers to show that you care about their opinions – both positive and negative.

When you respond to reviews, potential customers will see that your company is both interactive and cares for its customers. If people appear to trust your brand, others are likely to follow. Customers are more likely to trust a company with 4 stars and 100 reviews than a company or product with 5 stars and 2 reviews.

Discover Customer Insights

It is crucial that your company is up to date on what people are asking for in regards to your product or service. Implementing some of their ideas or needs may even improve customer satisfaction as well as increase growth of your business.bigstock--151880750-[Converted]

If you find you don’t have the time to keep up with your company’s online reputation, we offer professional online reputation management services at Catapult Creative Media. With our dedication and experience, we will work with you to manage your company’s reputation and keep your company growing. If you are ready to get started or have any questions, give us a call at 225-590-3310.


 

Abigail Scorsone is a Senior at LSU studying Digital Advertising and Business Administration. In her free time, she enjoys cuddling with cats and watching Disney movies.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

inbound marketing versus outbound marketing

Should Your Business Use Inbound or Outbound Marketing Methods?

Should Your Business Use Inbound or Outbound Marketing Methods?

When it comes to marketing your business, it’s important to have a strategy. Companies normally trust marketing agencies to help them build an effective strategy to attract more consumers.call out outbound marketing

One issue business owners face is knowing which type of strategy would be more useful for their company. Marketing agencies can use different marketing strategies to help a business, and while they can suggest what they think is best, it’s ultimately up to you to decide what will work best for your company. There are two different kinds of marketing methods used to advertise a business: inbound marketing and outbound marketing.

Inbound and outbound marketing each have strategies that have different levels of effectiveness and approach. It is always best to be familiarized with the main two marketing methods before working with an advertising agency to promote your business.

So, What is Outbound Marketing?

Have you ever found a flier on the windshield of your car or received coupons in the mail? Or have you ever seen an ad on a billboard or on the television that really caught your eye? These are all examples of outbound marketing. Outbound marketing uses tactics that involve actively sending messages out to potential clients.

The goal of outbound marketing is to get a message out to a broad audience about why they need to use its product or service. Outbound marketing methods can include:

  • Cold calling
  • TV or radio advertisements
  • Direct mailing

Outbound marketing tactics are like large fishing nets. They cover a large area to reach as many fish as they can in a small amount of time. Many businesses spend millions of dollars on outbound marketing. Some big companies can even spend up to $5 million just to have a 30 second ad air during the Super Bowl.

What is Inbound Marketing?

iphone content marketingInbound marketing uses tactics to attract customers and get them to approach a business first. In other words, inbound marketing draws potential customers in rather than actively seeking them out.

Inbound marketing is more tailored to a targeted audience than outbound marketing. Businesses focus more on interacting with the ideal consumer and being more personable. In the age of the internet and technology, advertisers are able to create more personalized content. Many inbound marketing tactics are associated with digital branding. These methods include:

  • Social media
  • Search engine optimization
  • Blogging

SEO is not normally thought of as an advertising tool, but it is extremely useful for seeking out potential clients based on what they need. For example, if you were to search for a tire company in your area, marketers may use SEO to have their client’s tire company appear at the top of the search results page so that it is the first website you see.

Is One Better Than the Other?

Many marketing agencies will say that outbound marketing is outdated and becoming increasingly ineffective, which is not entirely true. While inbound marketing does work better for the digital age of marketing, outbound marketing still serves a purpose in the marketing world.

Some businesses have more success only using inbound marketing while others use a combination of both inbound and outbound marketing methods. No matter the case, it is important to find which advertising methods are right for your business and budget.

Here at Catapult Creative Media, we specialize in inbound marketing and digital advertising. We work to find the best inbound marketing tactic for your company and create a custom business strategy that is unique to your budget and business needs. To learn more about our services or to schedule an appointment, give us a call at 225-590-3310.


 Ashley Boudreaux is a senior at Louisiana State University. She is currently studying Mass Communication and French. In her free time, Ashley enjoys visiting petting zoos and climbing trees.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Branding Your Company for the New Year

Rebranding Your Company for the New Year

Company Rebranding Takes Time. Start Rebranding Early and Get a Head Start on the New Year.

It’s October! And you know what that means? It’s time to start thinking about rebranding and acting on any changes you would like to make to your company’s brand for the new year. Branding is extremely important for your company as it helps make your company memorable and drives customers to your business.

While it’s easy to get caught up in the holiday season, you shouldn’t wait until December to think about rebranding for the new year. It’s important to allow a creative team an appropriate amount of time to help you with rebranding. Starting to rebrand in October or November gives a team a good amount of time to rebrand your company properly.

Whether your new year’s resolution is to rebrand your company, or to make sure your company’s marketing stays consistent, Catapult Creative Media can help you reach your resolution.

New WebsiteUpdating your website is important for rebranding

If your goal for the new year is to redesign your website, you’re going to need it to be planned out ahead of time. Development for a well-done site takes time. There are many stages in creating a functional and beautiful website, ranging from brainstorming sessions to coding to copywriting.

At Catapult, we work to create the best custom website for your brand.

New Logo

In addition to your website, an original logo helps set your business apart from competitors. Redesigning your logo can give it more than just a fresh look; it can also give you the opportunity to change up any outdated designs, colors, or font choices.

An updated, well-designed logo will make your business more memorable to your customer.

Brand Consistency

Without brand consistency, your company brand is useless. A company’s brand is a company’s identity, so it’s important for your business to have a clearly defined brand.

Keeping company colors consistent throughout your logo, website, print, and promotional items is an easy way to keep your brand consistent. Other components of brand consistency to keep include a font type, your company’s visuals, and how your company communicates to your target audience. Think of your favorite brands, how many ads do they run that have the same message behind them? This is part of brand consistency. When you change up the visuals, but keep the communication between your brand and customers the same, your brand is still recognizable to your audience.

Through brand consistency, customers will recognize your brand easily and think of your company when that brand is brought to mind.

Print and PromoPrint and Promotion Items help keep your company top of mind for your customers

Print and promotional items can benefit your company greatly. Print items, from business cards to brochures, give others insight into what your business is all about. They also give others easy access to both your name and contact information, as well as the company’s mission statement or services. Print items go beyond just business cards and brochures to include items such as fliers, banners, folders, and much more.

Promotional items can be just as important to your business as print items. Promotional items are capable of leaving a lasting impression of your business on potential customers. Good quality promotional items are more likely to be used on a daily basis, and be seen by others. Not only does this keep your business top of mind, but it is also essentially free advertising. At Catapult, we can provide your company with any promo item, from tumblers to card-holders.

With competitive pricing, the team at Catapult will get you the best website, logo, and print and promotional items for your company. Having your website, logo, and your print and promotional items all taken care of by the same company leaves little room for errors or inconsistency.

At Catapult, we work to help you achieve your business goals for the new year. Call us today to schedule and appointment at 225-590-3310.


 

Patsy Hartsell is a senior at the University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.


 

Why Your Business Needs Leave Behinds

Leave Behinds Ensure Your Company is Remembered

Why Does Your Business Need Leave Behinds?

Visiting businesses and clients is a great way to get your company’s name out in the world, but just talking to people isn’t enough to bring in new business. In today’s society, everything happens so quickly. Most of our conversations are precise and to the point. Texting has become the normal way of communication, and we often forget those quick encounters.

People are busy. You may want to have an awesome encounter with a business owner and gain awareness for your company, but they have a meeting in five minutes. What do you do to make sure they contact you for a longer meeting? You leave something behind, usually a business card, brochure, or rack card.

Leave behinds are great ways to help ensure someone can quickly and easily get back to you at their earliest convenience. They also continue working for your company long after a meeting is over.

Brand AwarenessLeave behinds for brand awareness

The first bits of information that people want to know about you includes who you are and what you do. Your leave behinds should reflect this. Your business’s brand is a key component in getting more people to use your service or contact you.

When a customer is aware of your brand, your company will be at the top of their mind when they are looking for the products or services you provide. Leave behinds, such as business cards or brochures, can say a lot about your company and what you can offer to your customers. It also gives customers a way to remember you.

Contact Information

Leave behinds should have contact information for your company listed on them. Usually leave behinds have information like the company’s phone number, social media handles, or website URL. Your customer’s ability to contact you is a major key in having a successful business and putting your name out there.

As a business owner, after meeting someone new in a quick exchange, would you go search for his or her contact information? Odds are, you will not want to spend time looking it up because your time is valuable. Busy people are less likely to follow up if they do not already have your contact information ready on hand. Make it easy for others to contact you by giving them a leave behind with your information.

Creativity Drives in More BusinessLeaving a tumbler as a leave behind allows you to advertise every time the client uses it.

Leave behinds can be fun and creative. They do not have to be just your business card. Leave behinds can be pens with your company information, notepads, or letterheads. If you leave behind items that are attractive, potential clients and customers are more likely to keep that item. Items that are kept make your company memorable and often lead to follow ups and potential clients.

Leave behinds can have a strong impact on the security and growth of your business. Be sure to have something unique to your business, with a nice design that represents both you and your business well. For more ideas on fun leave behinds, or to get promotional items, contact the Catapult Creative Media team.


Patsy Hartsell is a senior at University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

7 Marketing Lessons Learned From the 2016 Election

In honor of Election Day, Here are Seven Marketing Lessons from the 2016 Election to Launch Your business to the Next Level.

In the realm of politics, it’s all about branding yourself to get votes. It’s a giant game of marketing Jenga with candidates making strategic moves to stay balanced and grow audiences.

Marketing a business works in much the same way and with political messages constantly being blasted across TVs and Facebook feeds around the world, companies are provided with the opportunity to learn from candidates’ mistakes and successes on a large scale.

The 2016 United States Presidential Election has provided businesses with a chance to not only learn from the current candidates’ use of social media and personal branding, but also from the buzz that grew around them. A major breakthrough in this campaign season has been the overwhelming use of social media by candidates, parties, and audiences.

So as a business, what can you learn from this election? In honor of Election Day, here are seven marketing lessons from the 2016 Election that can help take your business to the next level.

7 Marketing Lessons Learned from the 2016 Election

Lesson 1: Target Your Audience2016 election teaches us to target our audience

You’re not going to find Hillary Clinton committed to campaigning in traditionally Republican states or Donald Trump in traditionally Democratic states. They know their messages will make the most impact in their aligned states or in swing states where they have the chance to change opinions. Similarly, why would you market on Snapchat if your target audience is mostly on Facebook or target men if you trying to sell to women?

Some people will never vote for a certain party just like some people will never fit your brand. The important thing is knowing who your audience is and then targeting them accurately and with gusto.

Follow in the steps of these audience-focused candidates and refine your target market. Don’t waste your time marketing to someone who will never be your supporter when you can be putting all that energy into the perfect audience.

Lesson 2: Be Emotional

I don’t mean cry to your audiences but tap into the emotional side of your business. People buy into the ideas and products of a company based on the emotion they feel toward it then back up those decisions with logic.

In this particular election, the candidates used emotional and passionate speech to entice audiences, providing them with causes they wanted to stand behind. In a business, it’s important to follow this rhetoric to encourage audiences to back your brand. A brand that does this particularly well is Tom’s. The shoe company donates one pair of shoes to less fortunate children for every one pair they sell. They are successful because they tap into the public’s emotional side.

Lesson 3: Simple Works Best

“Make America Great Again.” “Stronger Together.” These are simple slogans that audiences can understand and support. It’s their rally cries that they can scream to show support.

Using simple slogans and ideas to talk about your business is an effective way to appeal to a mass market. Complex messages that require extreme in-depth thought may leave your audience confused and looking elsewhere. Instead, use a simple message that is easy to understand and helps you stand out from the crowd.

Lesson 4: Social Media Can Be Your Friend Or Foe

There are many unspoken rules to social media that presidential candidates and businesses alike don’t understand.

Leading up to the election candidates seem to post too quickly, putting their foot in their mouth and having to return to apologize to audiences later down the road. Avoid this by planning out your posts and truly thinking them through. Will they offend your audience? Will it make you seem unprofessional?

Limit what is allowed on your business’ social media and who is allowed to use the accounts. Only a limited number of people should be permitted to speak on behalf of the business and even they should be monitored.

If used correctly, social media is a great way to connect to your audiences with two-way communication and even reach new audiences.

Lesson 5: Subject Lines Matter2016 election teaches us to utilize email subject lines

Email marketing is far from dead and the first thing you can learn from this election’s use of email marketing is that subject lines matter.

In their campaigns, both Trump and Clinton have used email marketing effectively in connecting with their supporters. For example, Clinton successfully uses information gaps in her email subject lines, leaving people wanting to know more.

One email used the subject “Dinner with Bill?” It piqued people’s interests and convinced them to click because they were unsure of the context and had to find out more.

Experiment with subject lines such as this in your business’ email marketing campaigns. Learn what gets the most clicks and responses from your audience.

Lesson 6: Take Advantage of Free Media

Social media provides businesses and candidates alike with the unique advantage of free media in a world of pay-to-play platforms.

Just looking down your social media newsfeed you’ll notice that almost every other post has something to do with this election. Whether you are reading a tweet update from the New York Times or laughing at a meme (a funny viral image joke) that Cousin Erica put on your timeline, talk of the election is everywhere.

The current campaigns understand and embraced this form of “free advertising” by starting conversations online and by joining in on other conversations.

As a business, remember that not every part of your marketing plan has to cost you money in an obvious way. Start conversations on social media or send press releases out to newspapers to gain awareness for your brand.

Lesson 7: Use Hashtags

Speaking of starting conversations, hashtags are tools that can sometimes stand our more than some of your most thought out marketing materials. A hashtag is a word or phrase starting with a pound sign (#) used on certain social media platforms to group and identify messages on a specific topic.

During the Republican and Democratic National Conventions, the expensive marketing materials didn’t have nearly the reach that the hashtags showing up in social media posts did. This is probably because hashtags provided audiences with a way to interact with the convention no matter their location.

Use short but memorable hashtags in your business marketing efforts to make messages stick with your audiences. During the debates, Twitter announced it’s official #Debate hashtag. During the October 9 townhall style debate, over 17 million tweets were posted as part of the conversation. The hashtag, #Debate, was tweeted at a rate of 51 times per minute.

Hashtags are memorable and concise and lead to true interaction between audiences. Audiences and businesses alike can use them to join in on conversations. For a business, this means not only getting free advertising using online communication but also connecting you to your audience on a personal level.

Talk of the 2016 United States Presidential Election is everywhere we look. If it teaches us anything, it is how significant social media and marketing is for your business. Instead of just watching from the side, learn from these debates and advance your business.


Hailey Johnson is a senior at LSU studying Mass Communication. If she is not binge watching Netflix, you can find her catching up on trending social media topics or day dreaming about traveling. She enjoys short walks on the beach and obsessing over pop culture.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Business Events Provide 4 Benefits

Companies and non-profits alike host an array of events every year. Ranging from fundraisers and networking gatherings to celebrations and galas, companies make a fuss about each and every event, but why do companies host them in the first place?

A company, organization, or individual plans an event with the goal of promoting an idea or cause that they consider important. What we tend to forget is that events also raise the awareness and credibility of your business. They create a stage for you to sell yourself, your brand, and your cause to a large audience.

Hosting or even participating in an event can be stressful, but the benefits that come out of an event are immeasurable for your company.

 

Business Events Provide 4 Benefits Including Increased Brand Recognition and Consumer Trust

 

  1. Business Events Build Trust

Business events build trust by letting you interact with your audience. Hosting an event shows that not only does your company exist but also that you are an expert in your field and are active in the community. An event connects you to your audience and gives them a face to connect the business to, humanizing your brand. In turn, more trust is secured between the audience and the business.

Participating in an event can also build trust. It includes giving a speech or presentation at a networking event, gala, or conference about a topic the audience and your business cares about. This leads to making new connections and gaining new, trusting audiences due to in-common views.

  1. Business Events Provide Unique and Memorable Experiences

Not only are events a new way to reach your target audience, but they also create unique and memorable experiences for your customers and employees.

Event guests want to enjoy themselves at your event so make it a fun environment and the memories are sure to follow. When people enjoy themselves, they are sure to remember and look to your company for more fun experiences.

  1. Business Events Build Brand Recognition 

You can use another's business events to gain recognition.

Hosting events leads directly to gaining exposure for your business. It promotes your name and, as discussed earlier, connects people with your brand.

Even participating in an event leads to more brand recognition. Take the Olympic Games for example. Denege Prudhomme, director of client management and public relations at Stanton & Co., said, “Brands partner with Olympic athletes and use the global stage of the Games to build their business and connect with their target audience.” This is a prime example of brands using other events to stringboard their brand to others who already have high recognition in order to increase their own recognition and take it to the next level.

There is nothing wrong with using another business’ event to gain your own brand recognition and build networks as long as you do it appropriately and legally. It’s all part of the game.

  1. Business Events Provide Networking Opportunities

Speaking of building networks, events are the perfect venue for interacting with clients, donors, and potential business partners. Events provide you with the opportunity to walk around, mingle with event attendees, and ask and answer questions.

Take a step out of your comfort zone and plan an event for your business. From building trust and brand recognition with your customers to creating lasting and unique memories, events can push your business to the next level.


Hailey Johnson is a senior at LSU studying Mass Communication. If she is not binge watching Netflix, you can find her catching up on trending social media topics or day dreaming about traveling. She enjoys short walks on the beach and obsessing over pop culture.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Google AdWords Updates and Your Business

Springtime often results in Google update announcements and this year, Google didn’t fail us. While the announcements came in the spring, many of the updates are just now going into effect so there is still time to catch up on what’s new and coming to Google AdWords.

Google’s Adwords update announcements have mostly been mobile centric this year and will impact businesses everywhere with the ever increasing trend of mobile searches. Here’s everything you need to know about this year’s Google Adwords Updates.

Google AdWords Updates Can Benefit Your Business

  1. More Description Characters, More Headlines

Google has already implemented substantial updates this year with new expanded text ads and the elimination of right side ads, and it is now continuing the update trend with growing headlines. Google announced that advertisers would be allowed two 30-character headlines instead of the original single headline of 25 characters. Google’s preliminary studies found that this change increased click through rates (CTR) by 20 percent. The longer headlines alone are a great addition for advertisers wanting to increase the traffic to websites.

Google is also expanding the number of characters in the description line. Instead of two 35-character description lines, advertisers will now have one, 80-character description line.

These big changes will be coming to both mobile and desktop, so be sure to capitalize on the opportunity now to get a leg up on the competition.

  1. Local Search Ads Appearing on Google MapsGoogle adwords updates include a local search map ad.

That’s right advertisers; your ads are about to start appearing on Google Maps. Described as “next generation,” Google unveiled new local search ads that will pop up in Google Maps as people search for businesses around them. Brand logos and offers will also appear directly on the maps. With more than a billion users, Google Maps is a great way for you to secure more audiences and attract them to your business.

  1. Promotion Pins and Inventory Search

To drive more traffic from Maps to local businesses, Google is also offering promotion pins and inventory search options. This allows potential customers to see a business’ location, in-store promotions, and store inventories all from one place. Advertisers have the opportunity to add logos and timely offers to their ads and interact with customers. This update benefits advertisers by increasing the time customers see the brand and interact with it leading to an increased opportunity to sell products or services.

  1. Responsive Display AdsGoogle adwords updates makes a site responsive.

Give Google your URL, headline, description, and image and let it take over from there. Google will create completely responsive display ads for you. Regardless of the website and content, all ads will fit all screens perfectly with no stress or mess on your part.

These simple Google AdWords updates are big news for local businesses. Because a third of all mobile searches are location related, adding ads to Google Maps will help drive more online traffic from Maps to local businesses. The longer headlines can lead to higher CTR, which is perfect for advertisers and businesses. Staying on top of these Google AdWords updates can keep your business and advertising efforts current, as well as help you out shine your competitors.


Hailey Johnson is a senior at LSU studying Mass Communication. If she is not binge watching Netflix, you can find her catching up on trending social media topics or day dreaming about traveling. She enjoys short walks on the beach and obsessing over pop culture.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.