Should Your Business Have a Physical Office?

You are scheduling a meeting with a fellow business owner and ask them if you can meet at their office. You’re in the middle of a reorganization process at your own office, so you figured it’d be better to meet elsewhere. They reply by saying they don’t have a physical office, they do all their work and coordination digitally. Intrigued, you ask a little bit more about the digital office and then eventually move on and set up to meet at the local coffee house. As you hang up the phone you start wondering if you could benefit from closing down your physical office and setting up a digital one. But, is this best for your business?

Here are some of the pros and cons of having a physical office.

Pros:                                

Meetings  

Having a physical location will come in handy when you need to meet with clients. You will look more professional greeting your clients in your own office space rather than meeting them at a local coffee house or restaurant. You will also avoid awkward conversations with clients about not being able to meet at your office.

Communication

Communication is easier face-to-face in an officeHaving a physical location is a big benefit for communication. Being able to talk to employees face-to-face tends to be easier than messaging back and forth. It usually is the fastest way to communicate and is better when working creatively. With digital messaging, people have a chance to filter what they say which is not always the best when you are trying to bounce several ideas off each other.

Distractions

One of the big pros of having a physical location is that there are fewer distractions for you and your employees. When all of you come to work, you know you are there to work; there is no television, pets or people to distract you from doing work. You have a designated space and time where all work can be completed and the line between office and home is drawn clearly.

Cons:

Cost

Having a physical location is a significant business expense. It won’t be cheap to keep all of your employees in one space, and depending on how many employees you have will play a big part in how expensive your rent will be. You will also incur the utility bills that go with the office space, so you’ll need to factor that into your considerations.

A cheaper option if you do want a physical office might be a shared office space.

Limits Growth

Having a physical location will limit the growth of your business when you are ready to expand. You will have a set amount of space and room to add in more equipment and employees. Unless you are willing to move your office, this is something to consider if you are a rapidly growing business.

Millennials

Millennials are getting used to a digital officeThere is no avoiding the next generation of workers; it is going to happen no matter what. With that being said, a lot of millennials are now working as free lancers or are used to the idea of working from anywhere. It is becoming more common to work within a digital office instead of a physical office. With digital offices becoming a natural work environment, you might be fighting an uphill battle when you start hiring millennials.

There is not a one-size-fits-all answer. You will need to make a decision based on what you think will work best for your office and your situation. If you don’t need a lot of face-to-face interaction and want to save money, the digital office might be your best option. Consider both the pros and cons and make the best decision for you and your business.

 

Meredith Kisow is a senior at LSU majoring in Mass Communication with a concentration in public relations. Meredith enjoys reading in her spare time. 

 

Work with Catapult Creative Media Inc.

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Being Prepared In and Out of the Office

It never fails. You go to a presentation and there is some kind of malfunction or problem. Whether the provided cord is not the correct one, or there is a tear in the screen and no one knows when it happened because it was fine just five minutes ago. It doesn’t matter what happened though because the fact of the matter is, you can’t present the way you wanted to. You have to improvise. Although you’re good at it and pull off the presentation with that unfortunate disaster in tow, it was not the way it was supposed to be.

The lesson here? Be prepared, for any situation and have a back-up plan.

When you are going to a meeting or going to Having a presentation in digital and hard formgive a presentation, you’ll want to make sure you have everything you need. Don’t rely on someone else’s equipment if you can avoid it. You don’t know how long it’s been since they used that equipment and you won’t know what condition it will be in or how it works. They may have different settings programmed on their equipment, so it may be confusing to figure out.  Try to bring everything you’ll need for the presentation yourself, even if you just have it as a back-up.

While having your own equipment with you is a good plan, sometimes the problem goes beyond just faulty equipment. It may be that the power goes out or maybe there are no electrical plugs in the room you need to present in. Having another plan B will come in handy then. Bring every digital piece of your information in a hard copy form. If all else fails you can pass these out and present from paper. Also, be sure to take some extra pens and paper, you never know if you or someone else will need to take notes.

Meetings and presentations are not the only things you should be prepared for. Your own office and employees also need to have back-up plans when things don’t go according to plan. Employees should be able to work on something even if what they depend on to do their work is not functioning. If your company relies on the Internet, you should have tasks set for everyone that can be accomplished without it. This way you will avoid losing a whole day of production because the Internet is down.

Equipment labeled for use by specific peopleYou should also make sure your office is stocked up on everything you need. Nothing is worse than needing to take a message and not being able to find a pen anywhere. If it is special equipment that takes training or experience to use, consider numbering it and assigning each eligible employee a specific number. They can check the equipment in and out as they need and they will be held accountable for their gear. The minor things like pens, notebooks and even paper towels need to be available and not in danger of being out of stock.

Being prepared and having a back-up plan is essential for your business. Whether you are in your office trying to get things done or presenting to clients, having working equipment and being able to do work is obviously important. Take some time and spend a little extra to make sure you have everything you need. After all, it’s better to be over prepared, than not prepared at all.


 

Meredith Kisow is a senior at LSU majoring in Mass Communication with a concentration in public relations. Meredith enjoys reading in her spare time. 

 

Work with Catapult Creative Media Inc.

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Tips for Employee Motivation

Have you ever had that boss that wanted you to be on the grind every day? The work never ended and you went home exhausted every day. Maybe you considered quitting because it was just too much. Well, look at your management style today. What kind of boss do you consider yourself? Are you the workaholic boss or do think of yourself as an inspirational leader? If you lean towards the latter, you might consider the following tips for motivating your employees and keeping them happy at work.

Break Up the Monotony

Employees who have variety are happier and motivatedDon’t allow your employees to get bored. This statement has a two-fold meaning. First, you should ensure that your employees aren’t just doing the same work day in and day out. Chances are that they will get tired of it and quality will go down at some point. Instead, give their workflow some diversity and have a variety of tasks for them to complete throughout the day or week. Secondly, you can let your employees have fun, too. Let them take breaks, play games, or have themed parties. Don’t let your office environment be a constant stream of “Work. Work. Work.” If your employees work hard for you, you should allow them to play hard some of the time in return.

Create a Rewards System

Let your employees know that they are providing value to the company. You hear about sales teams earning commission and bonuses, so consider giving bonuses and gifts to your employees when you know they’ve gone the extra mile. Make sure they know that you recognize the work they’re putting in. Gifts and bonuses shouldn’t be a sole motivating factor for your employees, so you don’t need to hand them out like candy. Nor do they need to be huge ordeals. A gift card or movie passes could do the trick. But, seeing someone else receive recognition can be an excellent motivator for another employee who might not be bringing as much as they can to the table.

Evaluate and Communicate

employeemotivation_communicationYou should always be evaluating your employees and the work they do. You do not need to micromanage them, but you should monitor their tasks regularly. In addition to that, you need to communicate their progress to them. Hold meetings with them to discuss your evaluation of their previous work and how they can improve going forward. Set expectations and ensure that you and your employees are always on the same page. It’s much easier to bring up an issue when you’ve been reviewing their project with them over time. Having regular communication with your employees about their work shows them that you’re both invested and actively involved in the workflow of the company. This also helps because your employees will feel that you actually care about the work they’re doing every day, which will hopefully inspire them to care more about it as well.

Naturally, every boss has a different management style that works best for them. If you’re struggling to motivate your employees or if you know that they aren’t living up to their potential, try out some of these techniques. At the end of the day, you should want your employees to enjoy coming into work. Do what you can to make sure that they are happy to be working for you.


 

Elizabeth Macke is a digital marketing intern at Catapult Creative Media. She is a master’s student in the college of mass communication at LSU. She enjoys cooking, reading, watching television, and obsessing over Beyoncé.

Work with Catapult Creative Media Inc.

Catapult Creative Media Inc. is a digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.