Why Updating Your Website is Good for Business

Keep Your Website Relevant by Keeping Your Website Updated

In the digital era, having a functional website is essential in having a business. People rely on a company’s site for information and to learn more about the business. What makes a company stand out is how well its website looks and works.

Let’s be honest, there were fashion trends we followed that still haunt us to this day. What may have been trendy at the time may not look so great now. While we may want to hold onto our shoulder-padded jackets and parachute pants, it’s important to show your potential clients that your business is still relevant today with a functional and modern website.

An update to your business website could make the biggest difference in the amount of web traffic you get on your site and the new clients that come through your door.

Keep Your Site Visually AppealingUpdate your website so it looks good with design, colors, and layout

Updating your colors, layout, or even the content of your website can increase the positive response rate from your target audience. Out-of-style websites lose a lot of credibility with potential clients. Dr. B.J. Fogg from Stanford University conducted a study with other researchers about website credibility. Fogg found that 46 percent of consumers assess the credibility of a website by its visual design. That’s a lot of trust to put into a web design.

Even updating the pictures could bring new life to your webpage. Having blurry or pixilated pictures on your site is not only unappealing to users but may also indicate that the content on your site is outdated or inaccurate.

Update Website Content

As your business evolves, your services may change as well. If there are products or services that your company no longer provides, it’s time to update your site. Nothing breaks the trust and drives potential clients away faster than offering a product that is no longer available.

Adding new content to your site on a regular basis is a good way to keep your site current. Posting a blog on a weekly or monthly basis adds new material to your site that is not only relevant but can also bring more traffic to your site. A blog can also entice people to stay on your site longer, which increases the likelihood that they will find a product or service they want and then buy from your company.

If you don’t have the extra time to regularly add content to your blog, Catapult Creative Media provides blogging services for businesses. We write relevant blog content, which is directed toward your business industry, and post each blog right on your website.

Enhance PerformanceUpdating your website with SEO can improve site visitors

Websites are becoming more advanced as technology continues to progress. Our phones and computers update every few months to fix a few bugs and enhance performance. The same should be done to your website.

Have you ever clicked out of a site because it took too long to load? Research shows that the tolerable wait time for website retrieval is two seconds. People are looking for instant results, and if your webpage takes too long to load, you could be losing business. Don’t let the competition steal potential clients because of a slow website. Updating your site and enhancing your website’s speed will surely give people a chance to at least look at what your business has to offer.

Improve Your Search Ranking

When it comes to search engine optimization (SEO), having an updated website can improve your website’s search page ranking. New content shows that your website is still valid and relevant.

Google ranks a website by its content, performance, traffic, and the overall structure. Within the last few years, website ranking has now included how well your website works on mobile devices. Having a nice website is one thing, but in order to really boost your website ranking, having a fast, well-designed website that is user-friendly on every device can really improve your website status.

When your site is ready for an update, trust Catapult Creative Media for all your website needs. We specialize in web design and reconstruction. No project is too big or too small for us to handle. For a swifter, sleeker website, be sure to give Catapult a call at 225-590-3310.

 


Ashley Boudreaux is a senior at Louisiana State University. She is currently studying Mass Communication and French. In her free time, Ashley enjoys visiting petting zoos and climbing trees.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

Why Facebook’s New Update is Important for Your Company

You’ve probably heard the saying “If you can’t take the heat, stay out of the kitchen.” This long-lived advice especially applies to businesses trying to stay current with social media. With the ever-changing platforms and the continuous technological discoveries, businesses can quickly fall behind the trends and do more harm than good to their image by utilizing social media incorrectly.

Remember when Myspace was the coolest thing to use? In just the past decade, we’ve kicked Myspace to the curb and were introduced to Snapchat, Twitter, Instagram, Vine, Tumblr, and a whole other long list of platforms that just goes on and on. Facebook has been the only social media platform that has consistently grown through the years, but it has gone through considerable changes to get where it is today.

Facebook is the perfect platform for a business because it gives you the opportunity to reach new and old audiences through Facebook ads. About a year ago, Facebook came out with an update called Business Manager that makes creating and managing ads for your clients even easier.

What is Facebook Business Manager?

Facebook Business Manager is helpul if you manage more than one account.Business Manager for Facebook is a more secure way of accessing and managing pages and ad accounts.

This update allows a business to manage access to pages and ad accounts while keeping personal Facebook profiles separate. Business owners are able to clearly see which employees have access to different clients’ pages and ad accounts, and remove or change employee permissions by granting access to pages and ad accounts without the need of befriending coworkers.

Why do I need Business Manager?

Business Manager is the perfect tool for you if you:

  • Need more than one ad account
  • Want to request access to pages or ad accounts
  • Have lots of people working together that need page permissions assigned to them
  • Work with a partner or agency

Best of all, it’s free to use.

Benefits of Business Manager and How it Works

Gone are the days of sharing sensitive With Business Facebook Manager you can grant permission to different accounts.login information. When you create a Business Manager account, you’ll first login with your personal Facebook account to verify your identity. Through this tool, your coworkers can see your name and the work email address you provide when you first log in. None of your personal Facebook profile information is available unless you are Facebook friends with coworkers outside of Business Manager, or have allowed it in your privacy settings. Coworkers can also see all of the ad accounts and pages you have access to in Business Manager.

Once your Business Manager is created, you can assign an admin and send email invitations to others to grant them permission to manage pages, ad accounts, or apps. After an employee leaves your company, an admin in Business Manager should remove them. It is not done automatically.

If you work with a partner, Facebook recommends that the client sets up everything in Business Manager as the primary admin and then adds you to the relevant pages or accounts. An email invitation can be sent to grant this access.

As with any evolving technology, Facebook’s Business Manager still has a few kinks to work out. Because the site is set up through a sub-domain and is integrating with Facebook instead of being directly built on the platform, the content loads differently and at a slower pace. It can be frustrating to work with at times and you may find yourself researching how to navigate it, but the end result will be worth it.

Further instruction and tips on how to upgrade to Business Manager here: https://www.facebook.com/business/help/420039848100178


Madeline Neal is a senior at LSU studying Mass Communication. When she’s not taking selfies with her dog, Emma, you’ll find her at a local bakery eating chocolate chip cookies. In her spare time, she watches reruns of “The Office” and hopes one day to live in New York City.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

Google AdWords Updates and Your Business

Springtime often results in Google update announcements and this year, Google didn’t fail us. While the announcements came in the spring, many of the updates are just now going into effect so there is still time to catch up on what’s new and coming to Google AdWords.

Google’s Adwords update announcements have mostly been mobile centric this year and will impact businesses everywhere with the ever increasing trend of mobile searches. Here’s everything you need to know about this year’s Google Adwords Updates.

Google AdWords Updates Can Benefit Your Business

  1. More Description Characters, More Headlines

Google has already implemented substantial updates this year with new expanded text ads and the elimination of right side ads, and it is now continuing the update trend with growing headlines. Google announced that advertisers would be allowed two 30-character headlines instead of the original single headline of 25 characters. Google’s preliminary studies found that this change increased click through rates (CTR) by 20 percent. The longer headlines alone are a great addition for advertisers wanting to increase the traffic to websites.

Google is also expanding the number of characters in the description line. Instead of two 35-character description lines, advertisers will now have one, 80-character description line.

These big changes will be coming to both mobile and desktop, so be sure to capitalize on the opportunity now to get a leg up on the competition.

  1. Local Search Ads Appearing on Google MapsGoogle adwords updates include a local search map ad.

That’s right advertisers; your ads are about to start appearing on Google Maps. Described as “next generation,” Google unveiled new local search ads that will pop up in Google Maps as people search for businesses around them. Brand logos and offers will also appear directly on the maps. With more than a billion users, Google Maps is a great way for you to secure more audiences and attract them to your business.

  1. Promotion Pins and Inventory Search

To drive more traffic from Maps to local businesses, Google is also offering promotion pins and inventory search options. This allows potential customers to see a business’ location, in-store promotions, and store inventories all from one place. Advertisers have the opportunity to add logos and timely offers to their ads and interact with customers. This update benefits advertisers by increasing the time customers see the brand and interact with it leading to an increased opportunity to sell products or services.

  1. Responsive Display AdsGoogle adwords updates makes a site responsive.

Give Google your URL, headline, description, and image and let it take over from there. Google will create completely responsive display ads for you. Regardless of the website and content, all ads will fit all screens perfectly with no stress or mess on your part.

These simple Google AdWords updates are big news for local businesses. Because a third of all mobile searches are location related, adding ads to Google Maps will help drive more online traffic from Maps to local businesses. The longer headlines can lead to higher CTR, which is perfect for advertisers and businesses. Staying on top of these Google AdWords updates can keep your business and advertising efforts current, as well as help you out shine your competitors.


Hailey Johnson is a senior at LSU studying Mass Communication. If she is not binge watching Netflix, you can find her catching up on trending social media topics or day dreaming about traveling. She enjoys short walks on the beach and obsessing over pop culture.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

social media for business

Social Media Tools for Small Businesses

Social media has become essential for effective marketing. It provides your business a direct line of communication with your consumers and gives you insight and feedback on what your consumers really want.

For small businesses, managing different social media accounts can be a daunting task. Luckily, there are many tools out there to help you simplify your social media accounts and make them more manageable.

 

HootSuite: Listen, Engage, and Analyze

hootsuite

Listen: Display multiple news feeds from different social media accounts at once. Monitor emerging trends, find out what your audience is saying, and filter only what you want to see.

Engage: Connect, post and engage with your audience in an easy and organized way. Respond to messages, mentions and comments. Schedule posts at optimal times, and send bulk messages to a network of people with only a single click.

Analyze: Real-time social analytics let you know how you’re doing online. View charts that show where and when your social profiles are growing, analyze your audience demographics, and measure clicks, likes, retweets and more.

Pricing: HootSuite offers Free, Pro ($9.99/month) and Enterprise options to satisfy the needs of individuals, small businesses and large companies.

 

Buffer: Schedule Posts and Analyze

SocialMediaBuffer

Schedule Posts: Compose drafts for posts and messages, choose which social media accounts to send them from, and schedule the perfect time and date to send them out. This lets you gain social media presence throughout the day without having to be at your computer.
Analyze: Buffer provides analytics that show the total reach and engagement of all your posts. Find out how many people are looking at each of your posts and when the most optimal time to connect with your audience is.

Pricing: Buffer lets you sign up for free, but only for a short time. They also offer a $10/month plan and a $50/month plan geared towards small businesses.

 

Everypost: For the Business and Business Owner On-the-Go

Comparison-table_free-basic-2

For the Business: This app can schedule posts for a variety of social media handles at once, and works great for mobile. You can upload photos from your camera roll, YouTube, Flickr, and Grooveshark. It also offers URL shortening and a Twitter text shortener. Everypost can connect to a company Facebook Page, a Google+ Page, a LinkedIn Company Page, Twitter, Tumblr, Pinterest, Dropbox and email.

For the Business Owner: You can also use Everypost for your personal Facebook, Google+, Twitter, Pinterest, LinkedIn, Tumblr, Dropbox and email.

Pricing: Everypost is free for as long as you want it to be. It’s $9.99/month for the Pro plan. The differences between them are listed above.

 

Crowdbooster: Measure and Optimize Social Media Marketing

crowdbooster

Optimize: Schedule your posts to be sent at the most effective time. Crowdbooster is a tool that provides analytics and suggestions for when you should post on social media. This simple tool connects to your Facebook and Twitter accounts, showing you the impact of each of your posts and what time most people see them.

Pricing: Crowdbooster offers Bronze ($9/month), Silver ($49/month), and Gold ($119/month) membership plans.

 

Bitly: Shorten Links and Understand your Audience

SocialMediaBitly

Shorten Links: Bitly shortens your links to make your posts look cleaner and neater. Especially on Twitter, when you’re challenged with a character limit, this tool is incredibly efficient.
Understand Your Audience: Analyze your social engagement by seeing the total clicks and reach of each of your links. Figure out what’s working for each of your posts and how you can improve your reach.

Pricing: Free

 

IFTTT: Manage Social Media through Recipes

ifttt

Create Recipes: Connect your social media accounts with the formula, “If this, then that.” For example, you can program IFTTT to send a twitter post every time you publish a new blog entry. You create “recipes” for different online actions, which saves you time by managing your social media presence. IFTTT can also work with HootSuite and Buffer to simply your accounts even more.

Pricing: IFTTT’s services are free, though there is talk of adding paid plans in the future.

Work with Catapult Creative Media Inc.
Catapult Creative Media Inc. is a digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

websites will help sell your company

3 Ways a Website Will Help You Sell Your Company

Sometimes it’s hard to keep up. Elementary school children use iPads in class, millennials study subjects that didn’t exist five years ago…while we remain vigilant for the next surprise. Often, the struggle may prove to be fruitless. Why have a digital presence when your company does “real-life” things?

Your website remains vital in reaching out to clients, workers, and especially investors.

It’s important to think of the future: what if you might want to work somewhere else along with your company? What if you want to sell your company? Thinking ahead will help you catch up – and may even put you in first.

  1. A well-designed website will attract more buyers.

ContentPic2

Buyers are more inclined to invest in your company when you look good. Not just on the outside, but on screen.

When you get ready for an interview: you buy a nice outfit, get a haircut, go through the motions of preparing for the big opportunity. But weeks before the interview happens, the employer will research you. Just as they analyze your fashion and behavior when you walk through the door, they go through a checklist as they browse your site. Do they have a good layout? Do the pages load quickly?

Remember: you never get a second chance to make a good first impression.

  1. Make investors decide on you fast and not furious.

You don’t need a tour guide to navigate a website. If it’s user-friendly enough, a person can go through it on their own in less time it would take for you to explain your company. And that’s not a bad thing.

ContentPic1

The Internet has spoiled us into getting answers quickly. Search engines allow us to look up kitten pictures and cures for daily aches and pains. So,

. All pages should load, and no links should be broken or redirect to a page that doesn’t exist.

Traveling is expensive and slow. A good internet extension may be the former, but not the latter. What saves more time and provides more information for your buyer: a 30 minute commute to your business, or a 30 minute browse on your website?

  1. Metrics & Money: the M&M’s of your website.

With a website, you can be seen locally and internationally. Metrics, a measuring tool like Google Analytics, allow you to take new ventures with your business, and can give you telltale signs if something is going well or badly.

Say that you’re a company in New Orleans. You add metrics to your site, and notice that more users in Baton Rouge are viewing you in comparison to New Orleans. Decide what to do next: you could run an advertising campaign in Baton Rouge to take advantage of the followers there, or consequently, you could choose to campaign more in New Orleans to increase your reach.

While your website is quite an investment, it is absolutely worthwhile. A website is an interactive advertisement: if you generate 5 leads a day and close sales on 3, you’ll be profiting greatly. Your website could be worth hundreds of thousands of dollars because of its popularity, even if it only cost $10,000.

Hannah Alkadi is a digital marketing intern at Catapult Creative Media. She studies advertising and visual communications at LSU, and spends her free time informing others about micronations.

Work with Catapult Creative Media Inc.

Catapult Creative Media Inc. is a digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

Know your target market

3 Things You Don’t Know (But Need to) About Your Target Audience

Everyone knows “who” their customers are. If you’re a business owner, you know a lot about the person who’s going to buy from you. Maybe they’re plant managers or maybe they’re women aged 25-39. You probably know what your ideal customer’s budget or income is, what they do for a living or how old they are.

But demographics are only one piece of the puzzle. You need to understand more about your customers to effectively sell to them, especially if you’re selling to them online (say through a website, paid search campaign, etc.) Let’s go through three other facets of your target audience that are just as important as their physical characteristics.

1. Is your customer ready to buy?
When a customer finds your website, your social media page or your online ad, they might already be looking for your services. The key here is might be. Depending on how ready to make a purchase they are when they see you determines how you should sell to them. Maybe they’re shopping, or maybe they’re just looking for information. Maybe they want to buy right now. The good news is that you have a little control over their place in this process. That’s because the process is largely determined by your industry.

Say you’re a realtor. Buying or selling a house can be overwhelming and confusing. A lot of money and the customer’s sanity are at stake. If someone wants to sell a house, they may start looking up real estate listings two years before they’re ready for your services. If you bombard this poor couple with aggressive ads and long online forms, they’re going to keep looking. And you’ve probably scared them. Good job.

So how should you sell to them online? Provide valuable information, demonstrate your expertise in the market and offer to keep in touch. Check in over email or phone once in a while with helpful information. Build a relationship, and when they’re ready, they’ll buy from you.

If you’re a realtor and you specialize in 1st time home sellers, knowing that your audience is at the beginning of the buying process when they are looking for you online can help you close sales from online leads.

2. Are they Internet Savvy?
This is an easy one to forget, so you get a pass if you haven’t taken it into account yet. Is your customer tech-savvy? Almost everyone that buys things also uses the internet, but that doesn’t mean they buy the same way. Some customers would rather look for a phone number and call than put their information in a form or read pages of information. Some want a simple point-and-click online shopping cart.

You can often get a general sense of your customers’ online proficiency off the demographics you already know. As a whole, younger people tend to be more internet-friendly than the rest of us. They search for products differently. If you’re selling stylish sunglasses to 18-24 year olds, your tweets better be funny, your website better be beautiful and you better give your customer a flawless user experience. Young, internet-friendly consumers appreciate online design, especially interactive design. But they also have short attention spans. If your site takes more than 5 seconds to load, or they click on a button and nothing happens, they will quickly move on to your competitors.

If you’re a sunglasses retailer, you know that Millennials, aged 18-24, are your target audience. With some research and analysis, you can tailor their online experience to convert your audience from visitors into buyers.

3. What’s in it for Them?
Are you telling your audience what you want to hear about your company and services, or what they want to hear? Too many businesses use their websites and online ads to brag about themselves. They spout off numbers of awards they’ve won or years they’ve been in business. But anyone can say they’re best. Does that make them the best for you, the customer? Not always.

Speak to your online audience in terms of how they will benefit. Instead of bragging about your company, brag about how your product can make their lives better and easier. This is the easiest factor to capitalize on, because regardless of demographics, we all want the same thing: To save time, money and headaches. If your services do one of those things for your customers, that’s what you should focus on. It’s great that your company won “Toughest Trampoline of 2014”, but tell your customers that if they buy your trampoline, they won’t have to worry about double bounces turning into replacement costs. You just saved them money and a hassle. That’s a lot more convincing than a shelf full of trophies.

If you’re an award-winning trampoline manufacturer, target your demographic of parents of young children by offering to make their lives less stressful, instead of applauding your own professional accomplishments.

 

Of course this doesn’t include every single factor that controls whether your audience will buy from you. But hopefully, this will help you understand and market to your target customers more effectively. If you want to talk about how you can apply this to your specific business, we’d love to chat. Head over here and we can set you up with a fast, free marketing consultation.

 

Anne LaPlante is a copywriter at Catapult Creative Media. A graduate of LSU with a degree in advertising, she spends most of her free time posting pictures of her dogs and cats to Instagram.

Work with Catapult Creative Media Inc.
Catapult Creative Media Inc. is a digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

A well though out Thank You page can help turn your leads into loyal customers.

Your Website Needs a “Thank You” Page, and Here’s Why

A thank you page is the web page you see after you fill out an online form. This page is often used to thank the customer for showing an interest in the business’s services. But a thank you page can do so much more. Here’s why you need to change your thank you page right now to turn it into a profitable selling tool.

1. Track Conversions with a Simple, Free Tracking Code on Your Thank You Page
Even if you use software like Hubspot or Salesforce to track leads, it never hurts to have a backup. Using the tracking code from Google Analytics or Adwords gives you a guaranteed record of how many visitors your website converted into leads. Since generally the only way your audience can get to your thank you page is to fill out your form, the number of visitors to that page equals the numbers of online leads you receive. It’s one of those “kick-yourself-it’s-so-simple” ideas that are easy to overlook, but can make a big difference.

2. Increase the Time Customers Spend on Your Site and You’ll Directly Increase Your Sales
The more time someone spends on your site, the more likely they are to buy from you. Underneath your thank you message, offer additional information about your products and your company.  A video is a great way to do this and can double the time customers spend on your site. It’s also a good idea to link to other pages of your site, so your audience can learn more about your company. A good thank you page can help you seal the deal before you even call the lead.

3. Engage Your Audience to Show Them You are the Right Company for Their Needs
Having your customer’s attention is a valuable thing. A captive audience is ideal when marketing your business. When your customer sees your thank you page, they’ve just filled out a form to get a free quote or save 20%, so they’re already feeling pretty good about your business. Capitalize on that!

Cement your company’s relationship with your customer by:

  1. Inviting them to connect with you on social media platforms
  2. Offering them free, valuable information with a link to a blog, how-to guide, helpful tip handout, etc.
  3. Show them some of your best work, so they know they made the right choice by submitting your form

Your audience is 57-85% through the buying process when they find you online, and a solid thank you page can help them get to 100 percent. This means that by the time you call your lead, they’re ready to buy from you.

 

As marketers, our goal is to get you more leads and more business. As online marketers, we strive to deliver those leads as ready to buy as possible. We love doing it, and it makes your job easier. Talk about a win-win, right?

 

Anne LaPlante is a copywriter at Catapult Creative Media. A graduate of LSU with a degree in advertising, she spends most of her free time posting pictures of her dogs and cats to Instagram.

Work with Catapult Creative Media Inc.

Catapult Creative Media Inc. is a digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

drawing global concept in book

Marketing Review Part 4: Where are My Results?

This article is the latest of a 4 part series to make sure you’re getting the most out of your online marketing efforts. This week, we’ll show you how to measure and track your online marketing leads.

 

You’ve got a marketing plan in place. You’re executing it beautifully. Everything is going according to schedule. But how do you know for sure that your online marketing is working?

One thing you can do right now is to make sure you have Google analytics installed on your site. If you don’t, minimize this and go do it. We’ll wait.

There. Now, you’ll have a baseline for measuring traffic on your website. You’ll be able to start gathering data and fine-tuning your marketing efforts. Checking in with leads is really about the numbers and the quality. Without going into mountains of information on SEO and data metrics, the most important take away here is to properly track your leads. These three things are easy to check, and they’re essential to converting your browsers into buyers.

1. When new clients call, ask where they found you, or how they found you online. If you are getting online leads, where are they coming in from? Organic pages or PPC pages?

2. Track your conversion rates – How many times did someone land on your website vs. how many contacted you vs. how many resulted in actual business?

3. Are your call-to-actions (“Click here!”, “Learn More”, etc.) compelling your audience to contact you? Make sure your call to actions speak to your consumer and encourage them to get in touch!

Maintenance is another easy, often overlooked part of a successful online marketing strategy. Your online presence isn’t something you build and leave. It’s a living, breathing, changing entity that needs to be updated and refreshed every so often. Consider this: If your online marketing efforts are like a 24/7 sales person, who always says the right thing and shows your clients how you can help them, that dude needs to be nourished!

Does your site:

1. Have the same images from at least two years ago?

2. Have the same content since it was launched?

3. Have a blog that no one ever posts to?

If you answered yes to any to these questions, give your online presence some love! Keeping your site fresh will make your customers and the search engines happy, and you’ll improve your organic SEO, online awareness and conversion rates.

 

There are a ton of moving parts to a successful web presence. It can be overwhelming to keep up with everything. If you aren’t able to do it yourself, bring someone in to help. You’d be surprised what a few content updates a week or graphic updates a month will do to keep your site healthy and fresh, and to keep it working at optimal capacity for your business!

Catapult Creative Media Inc. is a digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.