Why Updating Your Website is Good for Business

Keep Your Website Relevant by Keeping Your Website Updated

In the digital era, having a functional website is essential in having a business. People rely on a company’s site for information and to learn more about the business. What makes a company stand out is how well its website looks and works.

Let’s be honest, there were fashion trends we followed that still haunt us to this day. What may have been trendy at the time may not look so great now. While we may want to hold onto our shoulder-padded jackets and parachute pants, it’s important to show your potential clients that your business is still relevant today with a functional and modern website.

An update to your business website could make the biggest difference in the amount of web traffic you get on your site and the new clients that come through your door.

Keep Your Site Visually AppealingUpdate your website so it looks good with design, colors, and layout

Updating your colors, layout, or even the content of your website can increase the positive response rate from your target audience. Out-of-style websites lose a lot of credibility with potential clients. Dr. B.J. Fogg from Stanford University conducted a study with other researchers about website credibility. Fogg found that 46 percent of consumers assess the credibility of a website by its visual design. That’s a lot of trust to put into a web design.

Even updating the pictures could bring new life to your webpage. Having blurry or pixilated pictures on your site is not only unappealing to users but may also indicate that the content on your site is outdated or inaccurate.

Update Website Content

As your business evolves, your services may change as well. If there are products or services that your company no longer provides, it’s time to update your site. Nothing breaks the trust and drives potential clients away faster than offering a product that is no longer available.

Adding new content to your site on a regular basis is a good way to keep your site current. Posting a blog on a weekly or monthly basis adds new material to your site that is not only relevant but can also bring more traffic to your site. A blog can also entice people to stay on your site longer, which increases the likelihood that they will find a product or service they want and then buy from your company.

If you don’t have the extra time to regularly add content to your blog, Catapult Creative Media provides blogging services for businesses. We write relevant blog content, which is directed toward your business industry, and post each blog right on your website.

Enhance PerformanceUpdating your website with SEO can improve site visitors

Websites are becoming more advanced as technology continues to progress. Our phones and computers update every few months to fix a few bugs and enhance performance. The same should be done to your website.

Have you ever clicked out of a site because it took too long to load? Research shows that the tolerable wait time for website retrieval is two seconds. People are looking for instant results, and if your webpage takes too long to load, you could be losing business. Don’t let the competition steal potential clients because of a slow website. Updating your site and enhancing your website’s speed will surely give people a chance to at least look at what your business has to offer.

Improve Your Search Ranking

When it comes to search engine optimization (SEO), having an updated website can improve your website’s search page ranking. New content shows that your website is still valid and relevant.

Google ranks a website by its content, performance, traffic, and the overall structure. Within the last few years, website ranking has now included how well your website works on mobile devices. Having a nice website is one thing, but in order to really boost your website ranking, having a fast, well-designed website that is user-friendly on every device can really improve your website status.

When your site is ready for an update, trust Catapult Creative Media for all your website needs. We specialize in web design and reconstruction. No project is too big or too small for us to handle. For a swifter, sleeker website, be sure to give Catapult a call at 225-590-3310.

 


Ashley Boudreaux is a senior at Louisiana State University. She is currently studying Mass Communication and French. In her free time, Ashley enjoys visiting petting zoos and climbing trees.

Work with Catapult Creative Media Inc. 

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

What Flash’s Path to Becoming Obsolete Means for Your Business

Flash and mobile devices have never worked well together. With 64 percent of American adults now owning a smartphone according to the Pew Research Center, we’ve become a society whose online activity more often than not occurs on a mobile device. In fact, more than half of searches occur on a handheld device. It is no wonder that users are more surprised to still see Flash in use than to read that browsers are no longer supporting it.

Most American adults own a smartphone and many don't work with Flash. Flash has been loosing market share for some time now. Most modern users aren’t fans of it in the first place. When the iPhone was released in 2007 and did not support Flash, user experiences changed almost overnight. Instead of an animated banner, viewers now saw only a dull gray space. As browsers began updating, viewers were constantly nagged to update to the latest version. Even today, Flash ads make your browser slower and are frequently exploited by hackers. While some may rejoice that its days are coming to an end, some may be negatively affected by its impending demise as well.

Google’s decision to stop supporting Flash on Chrome in 2017 will affect advertisers that heavily rely on the software. If an advertiser’s primary method of advertising is Flash ads, they will be faced with finding a new way to promote themselves. Advertisers will then opt to advertise less with publishers who are dependent on Flash’s ad money to stay afloat, and advertise more with publishers who use other systems. In other words, the money that would be spent on Flash may go to AdWords, for example, resulting in a loss of revenue for businesses that make their money through Flash advertising. Bringing in less revenue and incurring the same expenses results in money loss, financially setting back these companies.

Many companies have been aware that this day would come. However, that doesn’t necessarily mean they are prepared. They will have to make that leap to a newer technology to keep up.

Flash has never worked well on mobile devices. One possible solution to this problem is to convert your Flash ads into HTML5, a web system heavily backed by Google (and is supported on every browser) that promotes greater speed and security, so you won’t have to recreate all new ad products for desktop and mobile. Google has the tools available to convert to HTML5, and tries to make the experience fairly simple.

Since Google is making this change in 2017 there is some time to figure out where to go from here. The adjustment period initiated by Flash getting nixed could cause ad dollars to be redirected to the very companies that are seeing to Flash’s demise, so it’s beneficial to start preparing for the change, if you haven’t already. Remember, the clock is ticking!


TiShanna Dillard is a junior studying mass communication at LSU. When she’s not working, she can be found binge watching a TV series on Netflix or eating chocolate.

 

Work with Catapult Creative Media Inc.

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

How to Know How Many Pages Your Website Should Have

You’ve experienced it before, you’re browsing a website and find that there are so many subpages that you don’t know where to go. Some are similarly labeled and you don’t know which to click on to find the information you want. Before long, the frustration wins and you leave the website all together to go look somewhere else.

Having a website with your business’ information is important, but you’ll want to avoid annoying your customers with a barrage of confusing pages or even a lack of clearly defined pages. You’ll have to find a good balance of pages for your business. Here are a few things to consider when determining how many pages your website should have:

  1. Quality trumps Quantity

websitepages_qoverqMore often than you’d think, websites have an abundance of pages that are not helping customers find what they need. Every piece of information does not need to be on its own separate page and can be combined into a more general category. So, instead of having a page titled “Hours,” and one titled “Location,” you can have just one titled “Contact Us.” It simplifies the navigation bar and will remove how many times a visitor has to click to get the information they need.

The goal is not to have as many pages as possible, but to have an easily navigational website that makes sense. You want your site visitor to know exactly what information they’ll get and not have to go to 3 different pages to find where you’re located, when you’re open and how to get in touch with you.

  1. Overloading is something to avoid

While you don’t want too many pages, too few can also be a problem. Overloading a page with too much text can overwhelm even the most enthusiastic reader. People don’t want to hunt for information in script long enough to be made into a novel. Keep text limited and don’t be afraid of some white space. Breaking up text with graphics and pictures will also help make the text less overwhelming.

While corresponding information belongs on a page, don’t stretch it to encompass topics that shouldn’t go together. If you are a restaurant, don’t group “Menu” and “Our History” together on a page titled “About Us.” People will be confused on why they are finding that information on that page. Come up with clear guidelines for each page and what should be on it to avoid overloading it with information that should be on another page. This will help you establish how many pages you’ll need to create to make sure everything is in a sensible place.

  1. Who the Site is For

Know who will be using your siteAnother thing to consider is who will be using the site. If the website is going to be used by the general public, it might need a different number of pages than a site used just by the employees of your business. A business website just for employees might need pages spanning topics from vacation planning and time clocks, to complaints and tracking performance. While a website for the general public might only have five to seven pages covering the typical topics like about us and reviews. What you need the website to do and for who may have a huge impact on how many pages you need. Just remember to consider who it is for and what function it is supposed to perform.

While there is no set number on how many pages a website should have, these three considerations should be kept in mind when you are planning a site. Confusing a visitor of your site is something to avoid. Try drawing out your own thoughts for a site to get a general idea of how many pages you’ll need. Aim towards making a simple website that makes sense and is not extreme (in either way) on page numbers.

 


 

Meredith Kisow is a senior at LSU majoring in Mass Communication with a concentration in public relations. Meredith enjoys reading in her spare time.

 

Work with Catapult Creative Media Inc.

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

Small Things that Make a Big and Better Website

A website is an important factor for any business. It’s a big part of the impression it gives to potential clients. It tells clients what you do, how you do it, how they can contact you and can do many other things. So, how can you be sure you’re using it to its full potential? The following four things are something every website should have in order to make the most out of your site.

Privacy Policy

A privacy policy helps people feel secure on your siteA privacy policy is important to have on your website because it will help your visitors feel secure when browsing your site. With privacy becoming more of a rarity online, it’s important to tell your visitors what information you will and will not be collecting and how their information is protected. Customers will feel more secure in their interactions with your site, and won’t be hesitant when they need to share confidential information. For example, if they are completing a transaction, they’ll know your site is secure because it has been clearly outlined.

Another reason to add a privacy policy to your site is for the protection of your company. You can avoid the legal trouble that may arise when dealing with others personal data if you simply add a privacy policy to your site detailing what you are, or are not liable for.

Privacy policies help SEO within GoogleA privacy policy is also important for SEO purposes. If you have a privacy policy on your site, you will get better consideration from Google that will help rank you higher in organic SEO. When it comes to SEO, additions like this matter. If you can get a better rank in search results just for adding in a privacy policy you shouldn’t hesitate.

Sitemap

A site map on your website is important for two reasons; it helps in SEO and displays all the pages on your site to anyone who wants to view them.

Site maps help with SEOA site map allows search engines to check each page of your website, cataloging keywords and functional links. If all is in order and you have effective keywords, it is another plus for your site when Google is ranking websites for organic SEO.

It will also display all your website pages to visitors who might want to view every page you have on your site. Not many viewers will look at the sitemap, but for those that do, they might prefer to find a page this way rather than clicking through several links.

Testimonials

Customers who write a testimonials help with your credibilityTestimonials are important for your website because they give more credibility to your business. Potential customers like to know the experience others had with your business so they know what to expect when they hire you for your service or buy your product. Credible testimonials will help build trust with potentially new customers.

Analytics

Having analytics on your site is helpful to know which pages visitors are looking at and how long they are staying on those pages. It also lets you know where people enter and exit your site. This is important because you’ll know what pages people are interested in and are clicking on most often. You’ll know which pages are performing well and which need some work so that you can act accordingly.

Analytics will also show whether visitors are coming from mobile devices or from computers. Which browser they are using will also be defined and whether they were redirected from somewhere else like Facebook or Twitter. Knowing where visitors are coming from will help you know what functions of your advertising efforts are effective.

Having these four items on your website will help make it more user friendly and will also be beneficial to you as well. They will potentially increase your rank in SEO and help you evaluate how well your website is functioning. Don’t miss out on opportunities by failing to implement these simple but effective tools.

 


 

 

Meredith Kisow is a senior at LSU majoring in Mass Communication with a concentration in public relations. Meredith enjoys reading in her spare time.

 

Work with Catapult Creative Media Inc.

Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

 

Avoid This SEO Scam with 3 Simple Questions


Have you ever gotten a phone call from a company claiming to “specialize in SEO” and “get your website on the first page of Google”? Did they offer their services with no contract for less then a few hundred dollars a month? If you’re nodding your head right now, you may have been targeted by a scammer. Now pay attention to this next part:

SEO scammers don’t actually do anything for your website. They take your money every month, offering you lower prices each time you call to complain. By the time you’re finally fed up and tell them to hit the bricks, you’ve lost thousands of dollars for nothing. Our clients get calls and emails like this all the time, so we wanted to let everyone know: don’t fall for it!

Here’s 3 questions to ask yourself before paying a company you don’t know to optimize your website for search:

1. Are they certified by the search engines?

Partnering with Google or Bing requires you to pass certain tests and meet strict criteria. If an “SEO firm” is contacting you unsolicited and they are not certified with either Google, Bing or a similar search engine, run.

2. Will they give you something in writing?

Legitimate companies keep a written record of the work they perform. If a company balks when you ask for their SEO claims in writing, hang up the phone.

3. Do they sound too good to be true?

My mom always told me, “If it sounds too good to be true, it probably is”. Real companies get realistic results and give you realistic expectations. Promising you the moon for free sounds great, but isn’t practically feasible and presents a major red flag.

These scam companies make millions of dollars preying on good-natured businesses trying to promote themselves without spending much. If you want to get your business’ website found by the search engines, do it right. Ask tough questions and make sure the company you trust your money with is using it correctly.

 

Catapult Creative Media Inc. is a digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.