Cupcake Couture is Baton Rouge’s confectionary paradise. They bring your cupcake dreams come true with gourmet cupcakes for every special occasion or event. Made from natural, fresh and decadent ingredients, Cupcake Couture just might spoil all other cupcakes for you. They offer flavors for every palate, from sweet to savory and everywhere in between.
Branding a New Kind of Cupcake
As a new business, Cupcake Couture needed to show Baton Rouge cupcake lovers what they’d been missing. They had the talent and the passion, they just needed to get the word out. They needed a brand image that encapsulated the owners’ whimsical, fun-loving personalities while keeping customers aware of current specials, menu options and special event capabilities.