Has your Friday the 13th been a nightmare? Before you stock up on good luck charms, here are a few simple tips to mitigate your social media misfortune.
- Play the numbers game. Sites like Mashable and comScore have tons of useful info – like how users spend seven hours a month on Facebook (scroll to #3), compared to just 5 minutes on Google Plus. Don’t throw time or money at something no one will see.
- Know your followers. Their interests. Their re-tweets. Their tech habits. A firm grasp of who your current and prospective customers are will help you with #3, which is…
- Be relevant, be different. Every business posts upcoming events, new projects and videos of cats playing with office supplies. That’s expected. Stand out by doing something unique. Have a dress-up day for the office when it’s not Halloween. Looking for something more reserved? Celebrate national Take Your Dog to Work Day (June 22). Whatever you do, post pictures. Lots and lots of pictures.
- Go mobile.We’ve said it before, but it bears repeating: if you don’t have a mobile site, you’re playing piano with 9 fingers. People use smartphones to access your site when they’re out of the house and more likely to make purchase decisions.
- Track everything. If the recent ascent of Tumblr, Pinterest and Google Plus has taught us anything, it’s that the book on social media is still being written. Keep a record of what content you’re posting generates the most buzz.
Happy Friday the 13th from Office Cat!