Get Your Employees Involved With Breast Cancer Awareness Month
October is the month of Halloween, falling leaves, and pumpkin spice lattes, but it’s also Breast Cancer Awareness Month. According to an article on U.S. Breast Cancer Statistics, breast cancer affects approximately one in eight women and one in 1,000 men in the course of their lifetime.
It’s important for businesses to support causes like breast cancer awareness because it is something that could be affecting many people. As a business, you can make a difference in the lives of those people and in the community with your support.
Consumers also naturally gravitate toward businesses that participate in what’s called “cause marketing.” They are much more likely to purchase a product or service from you if you’re involved with a non-profit organization because it strengthens your trustworthiness and shows you care about people and the community.
Here are few ways your office can show support for breast cancer awareness. Volunteer at a Relay for Life Event in Your Area What better way to encourage staff development than supporting a great cause together? As part of the American Cancer Society, Relay for Life is an organization that brings together survivors, families and friends of survivors, and the community to raise awareness for breast cancer. Form a team in your office to participate in the relay and volunteer at an event near you!
Propose alternative options for your employees who wish to show their support with monetary means. Speak to your human resources department about what you can offer such as auctioning off a parking spot, keeping a donation jar in the break room, or selling tickets to wear jeans on casual Fridays.
If you want to do something with food, consider having a pink breakfast in the office, complete with pink pancakes, strawberries, pink lemonade, and encourage donations throughout the breakfast. Be sure to tell your employees exactly what organization the donations are going to so there is no confusion or apprehension.
Hold an Office Fundraising Event
Hosting a fundraising event outside of your office is a fun way to get the community involved and raise awareness on a larger scale. You can host a company picnic or bake sale in front of your office to raise donations for breast cancer while networking with people in the community.
Paint the office pink! Show your support by handing out breast cancer ribbons and allowing everyone to dress in as much pink as they own for a day. Another option is keeping pink-colored food and drinks available around the office.
Provide Information and Resources
Provide your staff with information and resources that they can use to learn more about breast cancer and where they or their loved ones can be tested. Some doctors’ offices offer free mammograms this month for those who can’t afford one. The earlier breast cancer can be detected, the easier it is to treat.
If you’re looking for more events for your office to participate in, remember that you can register for other events near you all year long, including the Susan G. Coleman Race for the Cure which is an annual event.
Madeline Neal is a senior at LSU studying Mass Communication. When she’s not taking selfies with her dog, Emma, you’ll find her at a local bakery eating chocolate chip cookies. In her spare time, she watches reruns of “The Office” and hopes one day to live in New York City. Work with Catapult Creative Media Inc. Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.