You’ve got a Facebook and Twitter account. Maybe even a LinkedIn profile. Now what? Just follow these simple surefire tips to get your customers following your story on social media.
1. Be personable, not technical
You customers don’t always know the technical industry jargon you use when you’re talking to coworkers around the office. When posting on social media, talk like you would in a regular conversation to someone who isn’t an expert in your business.
2. Show what it’s like behind the scenes of your company
Posts photos that show your business operates. If you have a quirky Monday routine, crawfish boils or fun events for your employees, showcase it!
3. Be a part of your community
Chances are if you’re a small business, you care about your local community. Why not share that side of your business with your customers? Post articles about city development projects or show your support for other local endeavors. This is a great way to start relationships with your customers while highlighting your community support.
4. Show emotion
Just like when you’re communicating face-to-face, show emotion when posting on your social media platforms. If your customers are looking for you on social media, they want to know more about your company and your products. Through social media, you can give a human face to your company. Whether you use humor, joy or another emotion, engage your audience by making your company feel relatable to your customers.
5. Always respond to comments or posts by your followers
Social media isn’t just a place for you to push out information. Customers can also give you valuable feedback and talk with you about your products and services. If someone on Facebook asks you about a product or service, your quick and helpful response could turn them into a customer. Always answer all customer feedback, positive or negative, appreciatively and sincerely.
6. Spotlight employees and staff
Spotlighting your employees shows that you care about them and makes customers feel comfortable doing business with you. Having an “Employee of the Month” post is a great way to let customers know who they’re working with and build positive relationships between your customers and your company.
7. Post photos related to your products and services
Social media posts with pictures or graphics are seen and engaged with more that text-only posts. Use pictures to advertise your business’ products to make customers aware of your offerings and to keep your products at the top of consumer’s minds.
8. Post specials or contests
Give new and repeat customers a reason to follow you. Reward your social media fans and followers with the first chance at sales and specials. Giveaways and contests will also drive customer traffic to your social media platforms and to your store.
This is a simple overview of how to start using social media, but it’s not a detailed plan based on achieving certain goals, which you should have to effectively market your business through social media. When you’re ready to take the next step, we hope you’ll give Catapult a call. We’ve got you covered from Facebook setup to integrated cross-platform social strategies.
Anne LaPlante is a copywriter at Catapult Creative Media. A graduate of LSU with a degree in advertising, she spends most of her free time posting pictures of her dogs and cats to Instagram.
Catapult Creative Media Inc. is a full service digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.