One of the first things a potential client or customer will do is check out your business’s website. While your website may be beautifully designed, is it truly functioning to its full potential? A well-functioning website can help sell clients or customers on your business. Here are a few tips for you to maximize the function of your business’s website.
A Functional Website Appeals to All Visitors
It’s All About the Customer
While you may think your website is in top shape, you’ll need to double check and make sure that your website is built for and appeals to the people visiting your site. After all, the customer is the most important factor in this equation. Consider your target market and what they would want and need in a site.
Your website must be appealing and functional for both tech experts and those who are still learning. It is important that your website works well for all potential visitors so that each person leaves your site having a pleasant experience. If your site is engaging to your audience and meets their needs, then they will want to spend time exploring your site, revisiting the website in the future, and considering doing business with your company.
Is Your Website Easy to Navigate?
A website that functions properly and is easy to navigate will set your business apart from the rest of the competition. It is essential to have a neat and uncluttered layout design so your website is easy to navigate and pleasing to look at. Pages should be clearly labeled for the type of content they contain so that visitors can quickly find the information they need. For example, you would not want to label your contact page as “help.” With that label, it would not be clear what content is on the page, and those visiting your website would be confused.
Visitors to your website will be sensitive to the amount of time it takes to load each page and may end up leaving the site if it’s too long. Try to cut down on the number of plugins and features included in your website as these tend to slow your site down, especially for users with a slower broadband.
It is also important to make sure that your website is compatible with mobile devices, as 64 percent of American adults own a smartphone according to a study done by the Pew Research Center. Any trick that makes your website easier to navigate and load faster will appeal to everyone who visits the site.
Make Sure Your Website Serves a Meaningful Purpose
Before creating your website you must determine what its purpose is. Is it informative? Intended to advertise your business’s products and services? Meant for online shopping? By determining the reason for your website, you will be able to make a better functioning site. Despite the purpose, all websites should include some necessary pages such as the homepage, about page, services/products, news/blog, contact, and FAQs. These are the pages that people will expect to find on a website because they have become a standard. If these pages are missing, a visitor may determine that your website is not fully functional. These standard pages will also include the content that visitors are most likely looking for.
Add Content Frequently
There are many benefits to adding your own content to your website. Blogging shows that you have authority and knowledge in your industry. It is important to provide original content that answers questions, proves a point, is relevant to current news stories, and is interesting to the reader. This will make customers spend more time on your website and return frequently to view new content. Being consistent with the timing of publishing is important whether you post daily, weekly, or monthly. Visitors will expect new content at this time and be pleased to see that you have posted.
All of these tips and tricks will ensure that your website is functional and appealing to all who visit. A good website can make or break your business, so be sure to spend some time revamping and focusing on your site’s appearance and functionality. Customers will leave your website feeling happy and satisfied with a positive impression of your business.
Becca Andrus is a junior at LSU studying mass communications with a concentration in public relations. When she’s not studying or working, you can find Becca watching The Bachelor or saving Tasty videos on Facebook that she knows she’ll never actually cook.
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Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.