Why Does Your Business Need Leave Behinds?
Visiting businesses and clients is a great way to get your company’s name out in the world, but just talking to people isn’t enough to bring in new business. In today’s society, everything happens so quickly. Most of our conversations are precise and to the point. Texting has become the normal way of communication, and we often forget those quick encounters.
People are busy. You may want to have an awesome encounter with a business owner and gain awareness for your company, but they have a meeting in five minutes. What do you do to make sure they contact you for a longer meeting? You leave something behind, usually a business card, brochure, or rack card.
Leave behinds are great ways to help ensure someone can quickly and easily get back to you at their earliest convenience. They also continue working for your company long after a meeting is over.
The first bits of information that people want to know about you includes who you are and what you do. Your leave behinds should reflect this. Your business’s brand is a key component in getting more people to use your service or contact you.
When a customer is aware of your brand, your company will be at the top of their mind when they are looking for the products or services you provide. Leave behinds, such as business cards or brochures, can say a lot about your company and what you can offer to your customers. It also gives customers a way to remember you.
Leave behinds should have contact information for your company listed on them. Usually leave behinds have information like the company’s phone number, social media handles, or website URL. Your customer’s ability to contact you is a major key in having a successful business and putting your name out there.
As a business owner, after meeting someone new in a quick exchange, would you go search for his or her contact information? Odds are, you will not want to spend time looking it up because your time is valuable. Busy people are less likely to follow up if they do not already have your contact information ready on hand. Make it easy for others to contact you by giving them a leave behind with your information.
Leave behinds can be fun and creative. They do not have to be just your business card. Leave behinds can be pens with your company information, notepads, or letterheads. If you leave behind items that are attractive, potential clients and customers are more likely to keep that item. Items that are kept make your company memorable and often lead to follow ups and potential clients.
Leave behinds can have a strong impact on the security and growth of your business. Be sure to have something unique to your business, with a nice design that represents both you and your business well. For more ideas on fun leave behinds, or to get promotional items, contact the Catapult Creative Media team.
Patsy Hartsell is a senior at University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.
Work with Catapult Creative Media Inc.
Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.