4 Reasons to Hire an Agency with Professional Writers on Staff
Professional writing isn’t something to be overlooked. Seriously. When you’re looking to revamp or create a new website to market your business, you NEED to have a good writer on-hand. The words that jump off a page are what makes someone else want to invest in your products or services. Hiring writers from an advertising agency has numerous benefits, from saving time to creating a site that can and actually will attract new clients. Here’s a list of our top four reasons why you should seriously consider hiring an advertising agency with professional writers on staff.
1. High-Quality, Accurate Writing
One single glaring grammatical mistake is enough to make a potential client question your professionalism and competence as a brand. Hiring professional content writers for your website equals high-quality, accurate writing. No spelling errors or fragmented sentences.
It’s more than just correct grammar and spelling, though. Professional writers have the skills to listen, understand, relate to and, most importantly, sell your brand’s story. With these skills, when it’s time to sit down at the keyboard and do the writing, a professional content writer can use the correct language and tone. They write compelling copy without bombarding a reader with obscure jargon to tell your business’s story, all the while making your customers take action.
Professional writers craft your content to make sure it strikes the perfect balance between informative, persuasive, inspirational, and friendly, so your customers choose to buy from you. In other words, professional writers guarantee you’re putting your best foot forward. You’re the prom queen and the high school’s star quarterback that everyone wants to engage with and talk to.
2. Search Engine Optimized (SEO) Content
SEO content writing isn’t an easy feat. Content writers not only know how to write for people but also what to write for search engines, so they can easily read and rank your website. It takes time to research keywords and extensive knowledge into the “minds” of search engines to pick the right ones. Professional content writers know what to say so search engines like Google and Bing can recognize what you’re offering and then get it in front of the right people. Professional writers at an advertising agency like Catapult Creative Media in Baton Rouge can also write area-targeted content, so your business attracts new customers in a click.
3. Maybe Writing isn’t Your Thing
Not everyone enjoys writing or has the time. This is another reason to hire professional writers from an agency. Professional writers live and breathe every step of the writing process. They won’t get stuck staring at a blank page, procrastinate until the end of time, or wonder what to put on each page. A professional writer has written hundreds or thousands of pages and knows what to put on each. Save yourself the time and frustration by hiring content writers for your company’s website. A skilled writer can give your business the individual attention and magnetic copy it needs to attract potential clients to your business’s services or products.
4. A Fresh Take on Your Business
Having an outsider take a peek at your company is never a bad idea. Professional writers from an advertising agency will have an objective view of your industry and highlight the parts that are actually important. They may also see a benefit you might not have noticed about your own business. A professional writer can extensively research your industry to create informative, innovative writing that is still digestible and engaging to someone who hasn’t had 30 years of experience in the industry.
If you think your business needs professional writing for your company’s website, reach out to the pros at Catapult Creative Media and start telling your business’s story in a way that will get noticed.