Social Media – it’s everywhere. Companies began to capitalize on social media far back in the MySpace Era, but now, it seems that it has ultimately become a requirement. Social media brings customers and brands together and allows a brand to be transparent and build personal relationships with its consumers. While most of the brands getting a high amount of interaction are those of large companies such as Apple, Nike and Starbucks, small businesses can also capitalize on the benefits of using social media websites. Below we have outlined some of the major characteristics of the four social media giants: Facebook, Twitter, LinkedIn and Google+.