Choose the Social Media Platform that Works for Your Business
Communicating through social media has become one of the easiest ways of sharing information. Social media has also become a key component in marketing efforts. There are multiple social media platforms to reach your target audience, but which platform is the best for your business? The social media platform you should use for your business is dependent on the type of business you have, as well as the goods and services you offer.
One of the most important aspects to consider when you are focusing on marketing online is what platform your target audience is on. If you are targeting an older audience they are most likely on Facebook or LinkedIn. If you are looking to advertise to younger audiences then you should focus on posting to Twitter or Instagram.
Age of Audience – Facebook/Twitter
Facebook has been used as a marketing tool for years, and it’s still helpful when you are trying to reach customers who are in their late twenties or older.
Facebook allows you to create a business page for your company and advertise on that page. In addition, Facebook also allows you to boost posts on your business page, which makes it a strong platform to promote your business on.
A boosted post is a post on your business page that can appear higher up on your target audience’s news feed because you pay a fee. Boosting a post can help you get the attention of your target audience who may not follow your business page on Facebook yet.
Twitter has become a highly popular social media platform amongst people in their mid-twenties and younger. Twitter is a great way to connect with your target audience in order to expand your business and increase brand awareness.
Brand awareness is familiarizing customers with your business brand. The more your clients know about your products and services, the higher the chance that they will purchase from your company.
Twitter allows you to say exactly what you need in a short, impactful status. Recently, Twitter has changed its character count from 140 characters to 280 characters. This change allows you to add a few extra words to your message on Twitter, which gives you more room to post links to your website in addition to your message.
Millennials and younger generations are moving away from using Facebook. This is primarily why both Instagram and Pinterest are popular among younger generations.
Instagram is an interactive platform that provides a way for you to show your products off in a visual fashion. Along with normal posting, the platform also has another feature called stories. Instagram stories are posted images and videos that cannot be viewed by your audience after 24 hours.
Stories are a great way to make sure that your business shows up on Instagram frequently with different content. Once an Instagram story is posted, your story moves to the front of all other peoples’ stories, which makes it easier for your audience to see. Instagram stories also offer options to vote on various items, add locations, and add links. Voting has added to the interactive feature and can benefit you greatly if your target audience is using Instagram frequently.
Pinterest allows users to find new ideas and save them by “pinning” the images on boards. Pinterest is a great way to find new products and services as well as do-it-yourself, or DIY, projects. Pinterest also specifically targets a largely female demographic.
Pinterest is a predominately visual social media platform, allowing you to share images of your products or services. Pinterest captures the attention of the audience through visuals, and then it links out to other sites. This would be a great place to promote the best image of your products and link it to your website.
If you need help trying to figure out where you should be spending your money in social media marketing, give Catapult Creative Media a call at 225-590-3310.
Patsy Hartsell is a senior at the University of Louisiana at Lafayette. She is pursuing a degree in mass communication with a concentration in advertising, and a minor in English. She loves coffee, but loves cute coffee mugs even more.
Work with Catapult Creative Media Inc.
Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.