Keep Your Website Relevant by Keeping Your Website Updated
In the digital era, having a functional website is essential in having a business. People rely on a company’s site for information and to learn more about the business. What makes a company stand out is how well its website looks and works.
Let’s be honest, there were fashion trends we followed that still haunt us to this day. What may have been trendy at the time may not look so great now. While we may want to hold onto our shoulder-padded jackets and parachute pants, it’s important to show your potential clients that your business is still relevant today with a functional and modern website.
An update to your business website could make the biggest difference in the amount of web traffic you get on your site and the new clients that come through your door.
Updating your colors, layout, or even the content of your website can increase the positive response rate from your target audience. Out-of-style websites lose a lot of credibility with potential clients. Dr. B.J. Fogg from Stanford University conducted a study with other researchers about website credibility. Fogg found that 46 percent of consumers assess the credibility of a website by its visual design. That’s a lot of trust to put into a web design.
Even updating the pictures could bring new life to your webpage. Having blurry or pixilated pictures on your site is not only unappealing to users but may also indicate that the content on your site is outdated or inaccurate.
Update Website Content
As your business evolves, your services may change as well. If there are products or services that your company no longer provides, it’s time to update your site. Nothing breaks the trust and drives potential clients away faster than offering a product that is no longer available.
Adding new content to your site on a regular basis is a good way to keep your site current. Posting a blog on a weekly or monthly basis adds new material to your site that is not only relevant but can also bring more traffic to your site. A blog can also entice people to stay on your site longer, which increases the likelihood that they will find a product or service they want and then buy from your company.
If you don’t have the extra time to regularly add content to your blog, Catapult Creative Media provides blogging services for businesses. We write relevant blog content, which is directed toward your business industry, and post each blog right on your website.
Websites are becoming more advanced as technology continues to progress. Our phones and computers update every few months to fix a few bugs and enhance performance. The same should be done to your website.
Have you ever clicked out of a site because it took too long to load? Research shows that the tolerable wait time for website retrieval is two seconds. People are looking for instant results, and if your webpage takes too long to load, you could be losing business. Don’t let the competition steal potential clients because of a slow website. Updating your site and enhancing your website’s speed will surely give people a chance to at least look at what your business has to offer.
Improve Your Search Ranking
When it comes to search engine optimization (SEO), having an updated website can improve your website’s search page ranking. New content shows that your website is still valid and relevant.
Google ranks a website by its content, performance, traffic, and the overall structure. Within the last few years, website ranking has now included how well your website works on mobile devices. Having a nice website is one thing, but in order to really boost your website ranking, having a fast, well-designed website that is user-friendly on every device can really improve your website status.
When your site is ready for an update, trust Catapult Creative Media for all your website needs. We specialize in web design and reconstruction. No project is too big or too small for us to handle. For a swifter, sleeker website, be sure to give Catapult a call at 225-590-3310.
Ashley Boudreaux is a senior at Louisiana State University. She is currently studying Mass Communication and French. In her free time, Ashley enjoys visiting petting zoos and climbing trees.
Work with Catapult Creative Media Inc.
Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.