If you’re a business owner, you know that every minute counts when you’re growing your business. You don’t have time to waste on things that don’t work. The same goes when marketing your business. Blogging is an important, necessary tool to promote your business. [Tweet “Your blog is a chance to put your money where your mouth is.”]
1. Establish Yourself as an Expert in Your Field
Your website tells consumers about your business, your expertise, your experience, your awards, etc. While phrases like “award-winning” and “In business for over 75 years” are impressive and help your credibility, your blog is a chance to put your money where your mouth is. Posting blog articles about detailed facets of your business or answers to common customer questions shows your online audience that you know what you’re talking about and you’re the company to call when they need your services.
2. Capitalize on What Potential Customers are Searching For
What do you do every time you have a question? You Google it. People are starting to ask search engines questions like they never have before. Questions like “What’s the difference between flying ants and termites?” and “How do I get my pool ready for the summer?” make great blog articles for companies in pest control or pool maintenance industries. Find out what your target market’s questions are and answer them in your blog articles. The next time a potential customer Google’s their question, your blog article will show up at the top of their search results.
3. Increase the Time That People Spend on Your Website
If your blog is hosted on your website (which it should be – see why here), giving your audience valuable content to read or interact with will increase the time they spend on your website. And the more time they spend on your website, the more likely they are to check out your products and services. The more they do that, the more likely they are to buy from you.
Even if you don’t catch your customer in the buying mode every time, blogging is still vital to your growing business. When a customer is ready to make a purchase, they’re going to remember the company who answered their questions and displayed expert knowledge of what they needed. And that’s who they’ll buy from.
Catapult Creative Media Inc. is a full service digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.