Have you ever checked out someone’s Facebook page before you hired them? Your job applicants are doing the same thing to your company. They’re checking you out on Twitter, Facebook and even Instagram, sometimes even before they decide to put in an application for a job. You can bet that if you’re Facebook stalking them, they’re stalking you too.
In the next 10 years, Generation Y will make up 75 percent of the workforce. This generation is active on social media, and they care about the place they work and making a difference in their community.
So why should your business be on social media? There’s plenty of answers to that question, but if you don’t listen to anything else we say, listen to this. If your business is not present or active on social media and your competitors are, you could lose 3 out of 4 applicants that could have walked through your door. And if you want to continue to grow your business, you need new employees. In the video above, our Digital Strategist details a few simple ways to show qualified job-seekers that your business is the one they want to work at.
Catapult Creative Media Inc. is a full service digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.