David Maples, Digital Strategist with Catapult Creative Media Inc., talks about the fundamental difference of the online marketing sales funnel.
David describes the Internet as a “lean-forward medium,” meaning that consumers are there looking to engage with your business in search of a product or service. Breaking down the sales funnel, David describes the different information that a consumer looks for that moves them through the sales funnel when they are conducting an online search.
At the top of the funnel, consumers are known as “browsers” and are in a general search of companies that provide a solution to their problem. Once a browser finds a business’ website, they move to the middle of the sales funnel where they are looking for reviews and customer testimonials to choose the best solution or company to solve their problem. Your business’ online marketing efforts are what bring consumers through the middle of the funnel to actually engage with and purchase from your company.
The bottom of the sales funnel is where businesses really benefit when it comes to effective online marketing. Here, consumers are closing in on how to solve their problem and whether they need professional help, such as how to remove metal in a pool. Tailor your blog articles to speak to this very specific target audience by providing solutions to these types of issues. Relevant blog articles bring your consumers through the end of the sales funnel and to purchase your business’ products and services.
Catapult Creative Media Inc. is a full service digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.