You’ve just finished reading the news to discover that President Barack Obama has joined Twitter, joining the ranks with the Pope, British Monarchy, and other influential figures around the world. Coincidentally, the news organization that you’re reading the article from has an option to tweet the article out.
It’s time for you and your company to tweet. You might think that Twitter is about posting emojis and following celebrities, but it’s meant for direct, live interactions — which grow company relationships and strengthen digital presence.
- Twitter boosts relevant information to the top, including what people around you are talking about. Not to mention that it gets attention on Google search results too.
Let’s face it. No one sees your Facebook posts anymore, and it’s getting harder and harder to receive likes, comments, and shares without paying for them.
Twitter’s feed works differently. It puts the most relevant information first, based on trending news and hashtags.
Posting tweets with trending hashtags gets them noticed more easily. Determining which hashtags are trending, not only in the area but in your industry, you can see which ones deal with information that your brand can discuss. It’s a way to contribute to the conversation, and make your brand as relevant as the current content on your timeline
Since users can customize their experience with services like Tweetdeck, they can streamline what hashtags they’re following at any given time. This also keeps you in touch with the community, and many of your followers will look to you if they need your expertise.
- You can quickly talk about events while they’re happening.
This is called live-tweeting. If your brand is at a conference or local event, you can let others know that you’re there.
Say that your company is at a professional networking convention with an important speaker. Simply tweeting what the speaker is saying and hashtagging it with the name of the conference can earn you followers, retweets, and favorites. Those followers could be people attending the conference, and when they share your information, others see it too. Followers can mean potential clients or colleagues, or even leaders in the industry.
- Direct communication with clients and professionals.
Twitter chats are great experiences. Simply @-mentioning (placing their username in your tweet) someone with a question or comment can get you an immediate response.
The more questions you answer, the more people will look to you as an expert in the industry. Customer service is valuable on Twitter. People like to interact with their favorite brands, whether it’s something good or bad to say about something that happened. Providing knowledge and feedback lets people know that you’re smart and quick, and that doing business with you must be the same.
Twitter has grown — both in its membership and in its business partnerships. With potential customers leaving Facebook every second, brands must follow them to other mediums, and Twitter is certainly one of them.
Hannah Alkadi is a digital marketing intern at Catapult Creative Media. She studies advertising and visual communications at LSU, and spends her free time informing others about micronations.
Work with Catapult Creative Media Inc.
Catapult Creative Media Inc. is a digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.